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Caesars Entertainment Opens Two State-of-the-Art Caesars Sportsbook Locations and a Brand-New World Series of Poker Room in Louisiana

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An exciting new era of sports betting and poker play was ushered in this week with the grand openings of spectacular spaces at two Louisiana-based casinos. Part of Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”), Harrah’s New Orleans and Horseshoe Bossier City Hotel & Casino each made history by opening state-of-the-art Caesars Sportsbook locations at their resorts. In addition, Harrah’s debuted the largest poker room in Louisiana with its grand opening of the new World Series of Poker Room.

“This was a special week for Caesars and our longstanding commitment to Louisiana,” said Dan Real, Regional President, Caesars Entertainment. “The opening of our world-class Caesars Sportsbook locations and the new World Series of Poker® Room add to the legacy that Harrah’s New Orleans and Horseshoe Bossier City have built in the Gulf Coast region. We’re ready to welcome sports fans into our sportsbooks, and we’re proud to open the largest poker room in Louisiana, true to the WSOP brand and what it represents.”

To commemorate these openings, Caesars held two ceremonial events inside Harrah’s and Horseshoe this week, each featuring a ribbon-cutting and ceremonial first bet.

In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson, local dignitaries, and Saints Superfan Leroy Mitchell Jr., better known as “Whistle Monsta,” to open the new sportsbook and poker room. Jackson placed the ceremonial first bet with his $1,000 wager on the Saints to win the Super Bowl at 40/1 odds and any possible winnings benefitting the United Negro College Fund (UNCF). In Bossier City, Caesars Sportsbook opened in grand fashion with Mayor Tommy Chandler cutting the ribbon ahead of a massive ceremonial first bet of $200,000, placed by a VIP and well-known guest.

Harrah’s New Orleans now boasts a 5,700-square-foot sportsbook with four betting windows, 12 self-service betting kiosks, a 147-foot video screen, and a state-of-the-art, high-powered audio system adjacent to the 5,000-square-foot World Series of Poker Room featuring 20 poker tables. The openings mark another phase in the ongoing $325 million transformation of Harrah’s New Orleans into Caesars New Orleans, which is expected to be completed by 2024.

Horseshoe Bossier City’s new Caesars Sportsbook further cements its status as the foremost entertainment destination in northwest Louisiana. The more than 6,900-square-foot space features three betting windows, 15 self-service betting kiosks, more than 94 TVs with a state-of-the-art, high-powered audio system, a VIP viewing section, and a massive bar.

“These incredible openings are a testament to Louisiana residents, our Team Members and the guests who visit these historic resorts,” said Eric Hession, President of Caesars Digital. “We truly feel like we’re part of the home team in Louisiana, and we take pride in serving the great customers and sports fans in the state. From our Caesars Sportsbook app to our retail sportsbooks and now our elevated World Series of Poker Room, we embrace the opportunity to provide guests with even more unforgettable experiences.”

Caesars remains committed to investing hundreds of millions of dollars to provide unequaled sports and entertainment experiences throughout Louisiana. This commitment will see Isle of Capri Lake Charles transform into Horseshoe Lake Charles, which will reopen with a new Caesars Sportsbook location in the coming months.

In addition to in-person wagering at these properties, the easy-to-navigate Caesars Sportsbook app features improved performance with a focus on speed, ease of use, and intuitive features to make getting a bet down easier than ever. Bettors can take advantage of additional ways to deposit funds, faster payouts, live scoreboards, and expanded in-play betting options, as well as same-game parlays, new cashout functionality, and more ways to wager with thousands of additional markets.

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Eligible sports fans in select Louisiana parishes can download the app on iOS or Android, register, and deposit funds to take advantage of a new special sign-up offer for first-time users:

  • The Full Caesar
    • Sign up using promo code CZRFULL, deposit, and place your first bet of $10 or more, receive:
      • An additional 1,000 Tier Credits and 1,000 Rewards Credits
    • If that first bet isn’t a winner, also receive:
      • One free bet equal to the amount of your first wager up to $1,250

Both online and in-person, Caesars Sportsbook integrates the industry-leading loyalty program, Caesars Rewards. Every bet placed rewards the bettor with Tier Credits for status and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships.

Caesars has local partnerships with the New Orleans Saints, New Orleans Pelicans, LSU Athletics, and a historic 20-year, exclusive naming rights deal with the Saints for the Caesars Superdome, the future home of Super Bowl LIX in 2025.

Caesars is an industry leader in responsible gaming with a decades-long commitment to responsible gaming practices. As Caesars Sportsbook continues to expand into new markets, responsible gaming education remains a key emphasis, and customers in Louisiana can directly access responsible gaming resources through Caesars Sportsbook’s work with regulators and the community. In addition, the Caesars Sportsbook app has best-in-class tools in place to prevent problem gambling, including Deposit Limits, Spending Limits, Daily Time Limits, and Cool Off Time Limits.

For real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram and Facebook.

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

 

Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming expands into New Jersey through Caesars partnership

 

Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

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1/ST and Goodwood Racecourse stage a new round of Group 1 pathways between the UK and North America

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A notable pair of Group 1 turf stakes at Goodwood Racecourse in England this week will earn the winners an automatic berth on the 2026 Pegasus World Cup Day program January 24 at Gulfstream Park.

The one-mile Visit Qatar Sussex Stakes for three-year-olds and up on Wednesday July 30 will serve as a qualifier for the $1 million Pegasus World Cup Turf Invitational (G1), while the 1 1/4-mile Visit Qatar Nassau Stakes for fillies and mares of three years and older on Thursday July 31 will also act as a qualifier for the $500,000 Pegasus Filly & Mare Turf Invitational (G2).

Held in late January on a card headlined by the $3 million Pegasus World Cup Invitational (G1) for older horses on dirt, the Pegasus Turf is contested over 1 1/8 miles, whereas the Pegasus Filly & Mare Turf is run at 1 1/16 miles.

Among the contenders for the Sussex is millionaire five-year-old Carl Spackler, winner of eight of 12 races in the U.S. including three Grade 1 stakes before being sold privately to China’s Yulong Investments to race overseas. Carl Spackler made his first two career starts at Gulfstream, the second a maiden triumph in February 2023. He was sixth in the June 17 Queen Anne Stakes (G1) in his European debut. He now takes on the best of the British and Irish in a clash of the generations, headed by leading three-year-old miler, Field Of Gold, and last year’s Irish Guineas (G1) victor, Rosallion.

The Nassau has also drawn a competitive field, spearheaded by Aidan O’Brien’s Whirl, winner of the recent Pretty Polly Stakes (G1), and See The Fire, third in a white-hot Prince of Wales’s Stakes (G1) at Royal Ascot.

European-based horses have made their mark in the Pegasus Turf since its debut in 2019. Magic Wand ran second in both 2019 and 2020 before Warm Heart captured the 2024 edition in a track-record time of 1:44.45 in the finale of her esteemed career. Both Irish-bred mares were trained by the aforementioned O’Brien.

This partnership creates an easily accessible pathway for horses to compete both in North America and the United Kingdom, and helps to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse, with our ongoing partnership now in its second year. We look forward to welcoming the victors of the Sussex Stakes and Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival! I look forward to seeing the stellar action unfold in person on the South Downs this week.”

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Wednesday, July 30: Qatar Sussex Stakes – Pegasus World Cup Turf
Race 4: 10:05 (ET); 15:05 (BST)
The winner of the Visit Qatar Sussex Stakes (G1) receives an automatic invitation into the Pegasus World Cup Turf (G1) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.

Thursday, July 31: Qatar Nassau Stakes – Pegasus World Cup Filly $ Mare Turf
Race 4: 10:05 am (ET); 15:05 (BST)
Winner of the Visit Qatar Nassau Stakes (G1) receives an automatic invitation to the Pegasus World Cup F/M Turf (G2) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.

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