Press Releases
Sports Betting Startup Secures $5m Series A Funding
Cipher Sports Technology Group is pleased to announce the closing of a $5m Series A funding round which will accelerate its growth into the rapidly expanding legal US sports betting market.
The company’s advanced predictive analytics technology, along with its flagship consumer brand Dimers.com and an expansive suite of B2B products, saw it nominated for the prestigious Sports Affiliate of the Year Award at SBC Summit North America, placing Cipher STG firmly on the radar of a number of investment groups and venture capital funds in recent months.
However, after a thorough due-diligence process, Cipher STG is delighted to announce that Australia-based and privately owned investment group, Cygnet Capital, will lead its $5m Series A.
Chief Executive Officer, Adam Fiske, was understandably delighted to welcome Cygnet Capital to the table, saying; “Closing our Series A, with a partner such as Cygnet Capital leading the round, is an incredible milestone for us and we’re absolutely thrilled.”
Cipher Sports Technology Group has been rapidly making inroads into the lucrative North American market since launching Dimers.com in mid-2020. Co-founded by Fiske and fellow Australians Katie Prowd, Darryl Woodford and Nick Slade, the group now has offices in both New York City and Melbourne, Australia.
“From the first conversation we had with Cygnet Capital, to where we find ourselves today, it’s been really clear that we are completely aligned when it comes to our collective view on the size of the opportunity in the US,” Fiske added.
Cygnet Capital provides a unique approach to capital outside of the traditional, and often rigid, VC structure, meaning it can invest over multiple rounds as a company either stays private or goes public.
“The team at Cipher Sports Technology Group has really impressed us the whole way through this process and we’re thrilled to be involved in such an exciting company with major international ambitions,” Cygnet Capital Co-Founder Johnathan Rosham said.
“In the current environment, industry sectors that exhibit high growth and profit margins will be at a premium. We believe that the broader wagering sectors, and specifically the US, will provide an opportunity to leverage and expose our capital to above average growth in a challenging and volatile global investment environment.”
Mr. Rosham, a prominent participant in the Australian thoroughbred horse racing industry, is a part-owner of Verry Elleegant, winner of Australia’s most famous horse race – the $8m Melbourne Cup – in 2021.
Cygnet Capital has made several other investments in the global wagering industry and is excited by the burgeoning opportunity that legal online sports betting presents in America.
“It’s quite remarkable to think that a market the size of North America has only just embraced online sports betting, something the European and Australian markets have had access to for over 20 years now,” Mr. Rosham added.
“The Cipher team has a great deal of experience and expertise that will undoubtedly set them apart as they continue to grow their business in the US.
“Cipher is now well positioned to make a significant impact in the US and we’ve no doubt their brand-and-technology-first approach will prove invaluable as they further accelerate what has already been a very impressive penetration into the North American market.
“We see a strong scenario where they grow their revenue base from several million dollars this year, to tens-of-millions of dollars in the next two to three years,” Mr Rosham said.
Through its flagship US consumer brand Dimers.com, its best-in-class proprietary technology and a unique approach to B2B services, Cipher Sports Technology Group is a company worth keeping an eye on.
Zitro recently held its first-ever Zitro Experience Paraguay, an exclusive event that brought together top operators, clients, and industry leaders at the prestigious Hotel Casino Acaray.
Held during SAGSE, the event quickly became a must-attend gathering to showcase the company’s latest innovations and strengthen strategic partnerships in the region.
Attendees got an up-close look at Zitro’s new CONCEPT cabinet line and games, which are already transforming the gaming experience across Latin America with their striking design and high performance. The presentation featured a spectacular production that highlighted Zitro’s commitment to innovation and product excellence.
The atmosphere was relaxed and welcoming, designed to foster business relationships while offering a full experience with curated cuisine and unique entertainment, making the evening truly memorable. Clients, operators, and industry professionals alike agreed on the importance of this event for driving growth in the Paraguayan market and reinforcing Zitro’s position as a key strategic partner.
Alejandra Burato, Regional Director for Latin America, shared: “It was a privilege to connect with so many operators and friends at this event. I especially want to recognize Viviana Colman, our Country Manager in Paraguay, whose dedication and deep market knowledge have been instrumental in strengthening our presence and partnerships here. Paraguay is a strategic market for us, and this event reaffirms our commitment to delivering a broad and diverse offering that adds real value to operators.”
Sebastián Salat, Zitro’s International President, added: “We’re incredibly proud to bring Zitro Experience to Paraguay for the first time. As the first slot machine manufacturer to organize an event like this in the country, we want to demonstrate our commitment to this market and continue innovating with high-performance products that drive our clients’ success. As I always say, Zitro isn’t just entering Paraguay — we’re already here, with a dedicated and talented local team and office. This Zitro Experience marks the beginning of a new era where we’re more determined than ever to support the dynamic and growing gaming industry in this fantastic country.”
Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
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