Latin America
The panel on ‘Operational Intelligence in Brazil’ aims to help companies arriving in the country
The Brazilian iGaming Summit starts on the 28th of June and will be full of interesting people and topics that will be debated during the two days of the event..
The largest meeting of the gaming sector in Latin America has prepared an interesting and rich program to satisfy the needs of the market.
“Operational Intelligence in Brazil” is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in São Paulo, as part of the official program of the Brazilian iGaming Summit, BiS.
It will try to deepen relevant discussions on how to structure game operations in a professional and scalable way, thinking about structure, technology, marketing, service, and will be presented by Natália Nogues, André Vinícius de Alencar, both partners at Control + F5, and by Vivian Lima, from Zest Eventos.
For André Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: “In addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our ‘home’,” he says.
“I believe that talking about ‘Operational intelligence in the Brazilian gaming market’ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the market”, he comments, because “today the market has understood that it is not about uploading a website , in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.”
For Natália Nogues, investor partner of Control F5: “The closer we are to professionals and companies focused on igaming, the more we will have opportunities for all together to grow this market and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.”
Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil. And he says that with the experience of those who have been in all the previous ones already filmed in the country since 2016. “With the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also by hiring professionals who are attentive to the local market”, she says.
And about his panel, he adds: “For over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.”
For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In his words: “Many people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.”
The Brazilian iGaming Summit, The Brazilian iGaming Inteligence has a varied and interesting program during the first two days, adding up this year a third day, where the Latam Affiliates event will take place.
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazil’s rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDa’s growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: “Having our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.”
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products – the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Еach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on users’ individual behavior and preferences.
EGT Digital’s gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The company’s vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digital’s slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
“This licence is an achievement of great significance for us,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “Entering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.”
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