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Nicki Minaj Signs Multi-year Global Partnership Deal with MaximBet

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Rap icon Nicki Minaj has signed a multi-year global partnership deal with MaximBet.

Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.

A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.

MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with iconic, international media company, Maxim.

As part of the groundbreaking new business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.

Minaj said: “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.

“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”

Daniel Graetzer, CEO of MaximBet, said: “Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman. Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her – she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”

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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

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Industry News

Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd

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Apple iSports, a gaming, entertainment, and technology services company, announced that it has signed a Definitive Agreement with LBC Enterprises Pty Ltd (LBC or Lucky Bet), an online gaming, wagering, and payment systems company.

The proposed acquisition underscores Apple iSports’ ability to execute strategic transactions pursuant to its stated business strategy. This transaction will underpin the Company’s ambitions and excellent relationships in the gaming and entertainment communities by securing highly accretive gaming and wagering revenue streams from business-to-business (B2B) and consumers (B2C). In doing so, this will position the Company to become a highly competitive player in the U.S. online gambling services ecosystem.

Ian Parke, CEO of LBC, said: “The proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming. By combining LBC’s platform and operational expertise with AiS’s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label program. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.”

Joe Martinez, CEO and Chairman of Apple iSports, said: “The Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC. Our service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.”

Board member and director Lyndon Hsu, who is based in Singapore, said: “This defining transaction will expand our reach into gaming, wagering, and payment services markets via B2B and B2C opportunities. AiS will also be able to accelerate its stated capital raising objectives and further anticipated business acquisitions. Apple iSports remains on track to become a NASDAQ mainboard-listed company.”

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JACKPOT PARTY and Carnival Cruise Line Announce Daily Cruise Giveaway Partnership

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SciPlay, the social games division of Light & Wonder, and Carnival Cruise Line announced a collaboration to launch the “Daily Cruise Giveaway” sweepstakes. From July 21 through August 4, 2025, the social casino game owned and operated by SciPlay entitled JACKPOT PARTY is giving players the chance to win a Carnival Cruise Line voucher (valid for two guests) every single day.

This partnership unites two established entertainment brands, blending the popular and wildly fun gaming experience of JACKPOT PARTY with the real-world vacation experiences offered by Carnival Cruise Line. Players 21 and older can enter the sweepstakes by downloading the JACKPOT PARTY mobile app and registering through the in-game sweepstakes portal. No purchase is necessary to enter or win.

JACKPOT PARTY delivers authentic casino-floor excitement through its wildly popular free-to-play mobile game. With over 100 million global downloads, it consistently ranks among the top-grossing mobile apps, offering thrilling virtual slots experiences. Key features include JACKPOT PARTY’S collection of authentic slot machines, prominently featuring fan favorites like HUFF N’ EVEN MORE PUFF, DANCING DRUMS LINK TREASURE, and INVADERS ATTACK FROM THE PLANET MOOLAH. All in-game coins are virtual, and the game does not offer real money gambling and is for entertainment only, with in-app purchases.

“This sweepstakes is a way for us to offer additional value to our players and connect their in-game enjoyment with tangible real-world experiences. Collaborating with a brand like Carnival Cruise Line, known for delivering memorable vacations, allows us to extend the fun beyond the screen and onto a cruise ship,” said Noga Halperin, Chief Revenue Officer of SciPlay.

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