Gambling in the USA
Exclusive interview with Joonas Karhu (Bojoko.us)
Bojoko is an award-winning online casino affiliate that has dominated the UK market since its launch in 2017. But now it is making a play in the fast-growing US market via Bojoko.us. We sat down with Joonas Karhu from Bojoko to learn more about what the company has planned for the US where it has recently launched in West Virginia and Michigan, and whether the market has lived up to its potential so far.
You have been live in the US market for many months now. Has it lived up to expectations or has it proved to be more challenging than expected?
From an affiliate’s perspective, the intent that players have is quite universal and that is to find a gambling site that has a solid offering from bonuses to payment methods, is reliable and preferably is peer-reviewed. Of course, it needs to be marketed by the affiliate in a way that players want to engage with the brand and what it has to offer. This is the same in the US as it is in other regulated markets around the world.
In terms of being more or less challenging than anticipated, prior to making our entry into the US we expected the process of applying for affiliate licenses to be paperwork heavy and laborious. But we have been pleased to discover that this has not been the case with regulators in each of the markets we are currently live in – New Jersey, West Virginia and Michigan – very welcoming and committed to making the process as smooth and seamless as possible.
What have been the main challenges faced and how have you overcome them?
It is better to consider the US as 50 countries instead of one. There are tremendous differences between states in terms of legislation and compliance, as well as what each operator offers to players in terms of brands, bonuses, payment options, etc. The Bojoko platform was not initially built for such a complex setup, so we have had to rethink and rebuilt the site’s infrastructure almost from scratch. This was ultimately an excellent exercise for us because we hadn’t undertaken such a thorough audit since we launched in 2017. I also believe it puts us in the driving seat to succeed in Canada which will undoubtedly take a similar province-by-province approach as the US.
You recently launched in West Virginia and Michigan – what are your plans for these states?
When we launch into any new market, we spend the first few months gathering data to better understand what the local quirks and player preferences might be in terms of what they look for in the online casino brands they want to play at. We also want to make sure that we are providing the information that players in that state/market are seeking while also allowing them to browse and choose the brands that best match their preferences. From this, we can then improve our offering in each state and this is exactly what we are now doing in West Virginia and Michigan. Ideally, we would scale Bojoko with the same technical template across the US and beyond, but we know we must be flexible and localise for each market if we are to succeed.
How do you think these states will stack up against the likes of New Jersey and Pennsylvania?
I will give you a direct answer to what is a direct question. I have no idea. It is still very early days for all US markets so we will just keep having to collect and analyse data and see how it all plays out in the long term. That being said, we believe that all regulated online casino states have tremendous potential and that is why our plan is to apply for and secure licences in each.
Are you localizing Bojoko to each state? If so, what does that entail?
I began my career working in the Finnish market, first working with the Finnish monopoly operator Veikkaus and then moving abroad and working with big international companies active in the Finnish market. One of the most important factors in the market that separated growth companies from laggards was localisation. How well a brand could localise, in as micro-level as possible, made all the difference and I think it will absolutely be the same in the US. That is why at Bojoko we will continuously analyse states on an individual basis and work tirelessly to localise to the most micro level that we can.
How are you using your experience in the UK and other markets to guide your approach in the US?
The combination of explicit and tacit knowledge that our 15-person team has learned over the years will help guide us towards success in the US. The many trends and changes the team has seen in player preferences, as well as in terms of regulation and compliance, give us the experience and understanding needed to take on the US market and come out on top. We have always believed in regulation, licensing and compliance, and know exactly how to work within the rules while still providing a valuable product and service to players. I believe this is what sets us aside from other affiliate organisations.
Do you still believe the US will be one of the largest – if not the largest – legal online gambling markets in the world?
For me, there is no doubt about it. Sports betting has been the biggest focus for companies so far in the US, but I think over the years this will shift towards casino which is historically a more stable and profitable vertical for operators. The US market is only just getting started and I for one cannot wait to see how it is going to unfold. Of course, Bojoko will play a key role in helping players find the best brands for them.
Gambling in the USA
Mohegan Digital Launches New Online Casino Experience in Pennsylvania: Play.MoheganPAcasino.com
Mohegan Digital, which is the iGaming division for Mohegan, fully launched a new online gaming experience in Pennsylvania. Play.MoheganPAcasino.com and associated mobile apps are now live and offering an advantageous sign-up bonus. Like all Mohegan Digital online gaming offerings, MoheganPAcasino.com has no shortage of thrilling slots, table games and more.
“This is an exciting moment for Mohegan Digital as we expand our very own online gaming brand to Pennsylvania, in close coordination with Mohegan Pennsylvania,” said Rich Roberts, president of Mohegan Digital. “Our growth with the MoheganSunCasino.com app in Connecticut and New Jersey continues to surpass expectations, as does our PlayFallsView app in Ontario, CA. To now have our fourth launch in the great state of Pennsylvania marks another great opportunity for Mohegan Digital!”
PA residents and visitors can now visit Play.MoheganPAcasino.com or download the MoheganPAcasino.com iPhone app on the App Store, or through Google Play for Androids users as well. Navigation to the new online casino experience is also available through MoheganPA.com.
Play.MoheganPAcasino.com offers players daily jackpots, along with more than 500 total games across Slots, Table Games and Live Dealer offerings. Some popular games at launch are Vegas Nights, BlackJack Diamond Series, Cash Machine, Wheel of Fortune PowerWedges, Cleopatra, Ultimate Fire Link, 88 Fortunes, Deal or No Deal Slingo, Live Dealer games, Baccarat and much more. By this summer, Mohegan Digital is expected to increase the total number of games to 700.
Additionally, Mohegan Pennsylvania’s popular Momentum program, which is a free to sign-up loyalty rewards program allowing members to earn perks, points, tournament invites and leveling up opportunities, will be synced in with online accounts later this spring as part of this exciting roll out of MoheganPAcasino.com. This means that whether guests are playing online or in person at the premier gaming destination in Pennsylvania (Mohegan PA), the benefits build in the same account.
“We’re dedicated to offering an unmatched online gaming platform in the fast-growing iGaming industry,” said Guy Greene VP of Marketing, Mohegan Digital. “Creating a fun, immersive and user-friendly experience, combined with reliability and great guest service are features that Mohegan Digital have become synonymous with, and we’re thrilled to bring it all to Pennsylvania.”
A rebrand of the on-site Sportsbook inside Mohegan Pennsylvania in Wilkes-Barre, PA, which is currently known as the Unibet Sportsbook, will also soon take place. Located near the entrance of Mohegan PA, this popular venue which offers plenty of prop bets, same game parlays, futures and much more, will soon be known as the Mohegan Pennsylvania Sportsbook. Guests can stay tuned to moheganPA.com for details, as this rebrand will also take place at Mohegan Pennsylvania’s off-track wagering locations in Lehigh Valley and Allentown.
Gambling in the USA
Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
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