PointsBet, a premier global online gaming operator, has appointed Brett Jackman as the new Vice President of Strategy for PointsBet Canada. Jackman will report to PointsBet Canada CEO Scott Vanderwel.

Jackman holds nearly 15 years of professional experience as a strategy and transformation leader, advising large North American companies on their growth strategy initiatives and top priorities, including new market and product launches, enterprise transformations, and M&A.

“The opening of the regulated iGaming market in Ontario represents one of the most exciting business opportunities within Canada in recent memory. As the industry collectively continues to build, we know this space will soon touch so many Canadians from coast to coast to coast. I look forward to playing a role in ensuring that PointsBet Canada capitalizes on this incredible opportunity and delivers a truly authentic and differentiated product experience for Canadian sports fans,” Jackman said.

Jackman joins PointsBet Canada from Rogers Communications (RCI), where he was Senior Director of Corporate Strategy, serving as a top strategic advisor and thought partner to senior leadership while helping drive long-term strategy across RCI’s core business units. Most recently, he played a key role in RCI’s efforts to bring high-speed connectivity to underserved rural and indigenous households across Ontario and Atlantic Canada. Jackman also was instrumental in RCI’s $26 billion deal to acquire Shaw Communications. Prior to his time at Rogers, Jackman was a senior consultant with Accenture Strategy, a global business strategy consultancy where he focused on clients in the technology, media, and telecommunications sectors.

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“Brett’s expertise and vision will be absolutely crucial in helping shape PointsBet Canada’s priorities as we forge further ahead into the budding sports betting landscape. As our commitment so far has shown, PointsBet Canada has big ambitions, and I am thrilled to have Brett alongside us moving forward to help shape and drive our growth agenda, building upon the strong foundation we’ve assembled thus far,” said PointsBet Canada Chief Executive Officer Scott Vanderwel.