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PARIMAX PENS NEW MULTI-YEAR AGREEMENT WITH BIRMINGHAM AND VICTORYLAND RACETRACKS

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1/ST TECHNOLOGY & AMTOTE AGREE MILESTONE MULTI-YEAR WAGERING DEAL TERMS WITH BIRMINGHAM RACE COURSE & VICTORYLAND

 

PariMAX Holdings, a core division of leading North American technology provider 1/ST TECHNOLOGY, has renewed its long-term agreements with Birmingham Race Course and VictoryLand in Alabama.

The strategic partnership sees all parties put their collective shoulders to the wheel around PariMAX’s renowned Totalisator (“tote”) platform and its Historical Horse Racing (HHR) pari-mutuel wagering terminals for patrons at these historic racing venues. The new deal continues a rich heritage of successful collaboration which has been in force since 2018, improving fan engagement and returning value to horse racing stakeholders in an increasingly competitive wagering and entertainment landscape.

In the past four years, Birmingham and VictoryLand have become increasingly popular with audiences for their historical racing terminals, as well as traditional live and simulcast wagering solutions. Customers can choose to play on terminals which draw from a deep well of historical racing data, statistics and archive video footage to produce pre-recorded races in a format appealing to gaming-oriented consumers while corresponding with the fair and familiar pari-mutuel betting model.

Considering the unique challenges of the pandemic and its challenging economic ripple effect, HHR’s rapid-fire on-demand betting opportunities have been pivotal to maintaining local employment .  Accordingly, pari-mutuel HHR gaming terminals have bolstered the status of these two local venues as attractive retail and entertainment destinations.

PariMAX HHR games distinctively utilize an actual production totalisator system via their 1/ST TECHNOLOGY sister company AmTote, the industry’s leading totalisator and pari-mutuel wagering company. Today’s state-of-the-art platform is the same one that hosts the vast majority of pari-mutuel wagering on live horse racing in North America. This natural synergy allows PariMAX to authentically build HHR games that are 100% pari-mutuel, running off the same bet types and regulatory rules as those used in live horse racing today. Nor are there any deviations in underlying odds, payout, breakage or commingled pools settlement calculations, tracking what exists in live racing pari-mutuel models today, and thereby delivering unparalleled authenticity, familiarity and trust among regular racing fans. 

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, said: “Having pioneered Historical Horse Racing in the great State of Alabama together, the team at PariMAX is proud and excited to continue our successful long-term relationship with Birmingham Race Course and VictoryLand as the provider of Historical Horse Racing pari-mutuel games to their continued growing patronage in Alabama.”

“Uniquely, PariMAX also pays back a percentage to each host racetrack for every single wager placed, using each respective track’s historical races. This is akin to the simulcast live horse racing host fee structures, in addition to paying horse racing industry stakeholders for the requisite historical race information data.

Dr. Lewis Benefield, Chief Operating Officer at Birmingham Race Course, added: PariMAX has been a great partner in our Historical Horse Racing endeavours and with us from the very outset, providing great products for our patrons that have helped us sustain and grow our local businesses and jobs. We look forward to continuing that success with PariMAX for years to come.”

1/ST TECHNOLOGY’s world-class products, spearheaded by divisions such as PariMAX, rank among the most trusted names across gaming, technology, horse and greyhound racing. AmTote’s technology and services already play host to the majority of racetrack operators in North America – and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, alongside many others, processing more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.

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Amusnet to Participate in the Third Edition of SiGMA Americas

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Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.

“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.

As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.

Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.

Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.

Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.

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Potawatomi Casino Hotel Partners with White Hat Gaming

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White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.

Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.

White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.

Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.

White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.

Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”

Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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