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US SPORTS AND ENTERTAINMENT PUBLIC RELATIONS CHIEF LARRY FINK JOINS RED KNOT TO LEAD NEW WEST COAST OFFICE

Red Knot, the PR and communications agency specializing in sport, sports betting, and gaming announced seasoned public relations executive, Larry Fink, has joined the company as Vice President of Consumer Public Relations and Communications. Fink will head the company’s West Coast operations from its new Los Angeles office.
“We are thrilled to be welcoming Larry to Red Knot,” said Andy Clerkson, Co-Founder of Red Knot. “He brings with him some terrific clients and adds years of experience, knowledge, and contacts to our team. We intend to expand our operations into sport and entertainment, but also have a powerful desire to tell our betting and gaming partners stories to a broad mainstream audience. I worked with Larry when he was first starting out at Access Hollywood and when he was at the Palms in Vegas, and we know he is the best person to lead Red Knot’s West Coast group.”
Fink most recently operated his own boutique agency, 1on1 PR, as Co-Founder and President for six years. To Red Knot he brings clients including Los Angeles Football Club (LAFC) from Major League Soccer, OSDB Sports, and Xperience Restaurant Group. At 1on1, Fink helped Danny Trejo and Trejo’s Tacos build a strong foothold in the Southern California restaurant market, and amplified Trejo’s TV, radio, and social media presence. He has also represented sports greats Eric Dickerson, Baron Davis and Adrian Gonzalez, as well as fashion designer and entrepreneur Steve Madden.
“Red Knot is a young, and highly respected company growing quickly in the U.S., and I am excited to be bringing my ideas, insight and energy to the team,” said Fink. “There are so many possibilities for growth in sports betting and gaming, as well as the wider sports industry and I look forward to shepherding the projects our clients are passionately working on and developing.”
A well-known figure in media and public relations for more than two decades, Fink began his career at NBCUniversal’s Access Hollywood as a segment and field producer. During his time at the syndicated entertainment news program, he became a red-carpet fixture, interviewing and developing relationships with some of the most celebrated actors, athletes, musicians, and reality stars in global entertainment.
After eight years at NBC, Fink was recruited in 2006 by Palms Casino Resort owner and President, George Maloof, to join the Las Vegas property as Executive Director of Public Relations. Under Fink’s watch, the Palms became the hottest destination for young Hollywood to stay and play in Vegas. During his six years at Palms, Fink also led a public relations effort for expansion projects at the resort totaling $750 million. While serving as communications adviser to Maloof, he oversaw long-term campaigns for multimillion dollar projects and openings including Fantasy Tower, Playboy Club and Pearl Theater.
Following his stint at Palms, Fink joined Planet Hollywood International as Vice President of Public Relations where he oversaw the expansion of brands including Buca di Beppo and Earl of Sandwich. Fink doubled the social media following of Planet Hollywood’s brands and improved its data acquisition program on Facebook and Twitter.
At Red Knot, Fink will be charged with building the company’s West Coast client base and developing a strategy for growth for companies operating at the tremendously exciting intersection of sports, sports betting and celebrity talent.
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Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
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Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsinâs Potawatomi Casino Hotel â one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hatâs commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gamingâs pioneering platform technology â already live in multiple U.S. states and Ontario, Canada â will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platformâs real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hatâs early leadership in the emerging Class II mobile slots sector â a promising and potentially transformative sector for the tribal wagering industry.
White Hatâs PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the companyâs commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: âWe remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. Weâre confident that Potawatomiâs mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.â
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: âWe continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hatâs PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.â
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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
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