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US SPORTS AND ENTERTAINMENT PUBLIC RELATIONS CHIEF LARRY FINK JOINS RED KNOT TO LEAD NEW WEST COAST OFFICE

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US SPORTS AND ENTERTAINMENT PUBLIC RELATIONS CHIEF LARRY FINK JOINS RED KNOT TO LEAD NEW WEST COAST OFFICE

 

Red Knot, the PR and communications agency specializing in sport, sports betting, and gaming announced seasoned public relations executive, Larry Fink, has joined the company as Vice President of Consumer Public Relations and Communications. Fink will head the company’s West Coast operations from its new Los Angeles office.

“We are thrilled to be welcoming Larry to Red Knot,” said Andy Clerkson, Co-Founder of Red Knot. “He brings with him some terrific clients and adds years of experience, knowledge, and contacts to our team. We intend to expand our operations into sport and entertainment, but also have a powerful desire to tell our betting and gaming partners stories to a broad mainstream audience. I worked with Larry when he was first starting out at Access Hollywood and when he was at the Palms in Vegas, and we know he is the best person to lead Red Knot’s West Coast group.”

Fink most recently operated his own boutique agency, 1on1 PR, as Co-Founder and President for six years. To Red Knot he brings clients including Los Angeles Football Club (LAFC) from Major League Soccer, OSDB Sports, and Xperience Restaurant Group. At 1on1, Fink helped Danny Trejo and Trejo’s Tacos build a strong foothold in the Southern California restaurant market, and amplified Trejo’s TV, radio, and social media presence. He has also represented sports greats Eric Dickerson, Baron Davis and Adrian Gonzalez, as well as fashion designer and entrepreneur Steve Madden.

“Red Knot is a young, and highly respected company growing quickly in the U.S., and I am excited to be bringing my ideas, insight and energy to the team,” said Fink. “There are so many possibilities for growth in sports betting and gaming, as well as the wider sports industry and I look forward to shepherding the projects our clients are passionately working on and developing.”

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A well-known figure in media and public relations for more than two decades, Fink began his career at NBCUniversal’s Access Hollywood as a segment and field producer. During his time at the syndicated entertainment news program, he became a red-carpet fixture, interviewing and developing relationships with some of the most celebrated actors, athletes, musicians, and reality stars in global entertainment.

After eight years at NBC, Fink was recruited in 2006 by Palms Casino Resort owner and President, George Maloof, to join the Las Vegas property as Executive Director of Public Relations. Under Fink’s watch, the Palms became the hottest destination for young Hollywood to stay and play in Vegas. During his six years at Palms, Fink also led a public relations effort for expansion projects at the resort totaling $750 million. While serving as communications adviser to Maloof, he oversaw long-term campaigns for multimillion dollar projects and openings including Fantasy Tower, Playboy Club and Pearl Theater.

Following his stint at Palms, Fink joined Planet Hollywood International as Vice President of Public Relations where he oversaw the expansion of brands including Buca di Beppo and Earl of Sandwich. Fink doubled the social media following of Planet Hollywood’s brands and improved its data acquisition program on Facebook and Twitter.

At Red Knot, Fink will be charged with building the company’s West Coast client base and developing a strategy for growth for companies operating at the tremendously exciting intersection of sports, sports betting and celebrity talent.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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