Latin America
PlayUZU launches major TV and digital ad campaign in Mexico
Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market
PlayUZU, the Spanish language version of the award-wining PlayOJO online casino powered by SkillOnNet, has launched a major TV and digital advertising campaign in Mexico having debuted in the market late last year.
The campaign will be based on the same “Thumbs up” concept that PlayOJO has used in other markets such as the UK and Spain. It features a hero character who is thrilled to have found a fair, transparent online casino for the first time and he conveys this with a giant thumbs up.
While walking through a vibrant city, he finds other people that have also discovered the fun and fair PlayUZU experience, and they also give a big thumbs up.
The disruptive positioning and brand proposition is summed up in the tag line, “The transparent casino”. PlayUZU is the only casino in Mexico that never imposes wagering requirements meaning that all winnings, including those from free spins and bonuses, are for the player to keep.
The other major PlayUZU USP is that players receive money back on all bets whether they win or lose, and this money is credited to the player’s account in real-time. They then have to option to wager that money or to withdraw it as cash.
The campaign will run across television including standard ads as well as integrations in content in some of the most popular TV shows in the country and is expected to reach a 20% share of voice.
In addition to TV, the ads will run extensively across the wider digital ecosystem. This includes Google Search, social media, programmatic, native ads and media influencers to ensure the furthest possible reach among PlayUZU’s target audience.
Helena Rico, PlayUZU’s Head of Marketing for Spain and LatAm, said: “We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.
“Our disruptive positioning based on always giving out rewards as real cash together with a powerful campaign will put PlayUZU top of mind, driving Mexican players to try our incredible brand and casino for the very first time.”
Digitain has been awarded the âBest Interactive Sportsbook Experience 2025â title at the SiGMA Americas Awards in SĂŁo Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.
Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the âBest Interactive Sportsbook Experience 2025â category at the SiGMA Americas Awards. This prestigious recognition highlights Digitainâs relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.
The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in SĂŁo Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.
Iain Hutchison, Digitain’s Chief Revenue Officer, stated: âWe are honored to receive this award, which marks our fifth major recognition this year. Itâs a powerful validation of our commitment to innovation and the strength of the partnerships weâve built.
At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.â
As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.
EGT Digital took the âBest Aggregator 2025â prize from this yearâs SiGMA Americas Awards. At an official ceremony held on 7th April, the Bulgarian iGaming provider received the accolade in recognition of its visionary casino aggregation platform, which offers a vast library of over 13,000 gaming titles from more than 130 leading providers.
EGT Digitalâs Gaming Aggregator is one of the 4 main modules of the companyâs in-house developed âall-in-oneâ betting platform X-Nave, and can function both as part of the turnkey solution and independently. It stands out with a flexible front-end, allowing the use of iFrame and various widgets for custom casino website development. The easy API integration and numerous fast time-to-market capabilities guarantee quick access to a wide variety of games. In addition the Aggregator offers 24/7 support, as well as in-depth reporting and a comprehensive performance overview. Combined with numerous functionalities for content personalization and tools like the Buy Bonus and Hot and Cold games category, providing live RTP insights, these features enable operators to create offers, perfectly fitting their customersâ preferences and needs.
âWe are honored to receive this prestigious award,â said Celina Guedes, Regional Director Brazil at EGT. âIt is an expression of the high appreciation given to our team for their creativity and tireless efforts in enhancing player engagement and operator efficiency. We would like to thank our clients, partners, and friends who have once again shown us their invaluable support. This prize inspires us to continue to contribute to improving and enriching the gaming environment on a global scale through our highly advanced gaming solutions.â
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NOVOMATIC Argentina hosted a successful event with the âNOVOMATIC Experienceâ during SAGSE 2025
Held in a private and sophisticated setting at the Rooftop in Puerto Madero, the NOVOMATIC Experience attracted a distinguished audience of 80 industry leaders, strategic partners, and customers. Guests enjoyed privileged access to the latest innovations, live demonstrations, strategic networking, and premium entertainment.
An outstanding showcase of NOVOMATICâs excellence
The event provided a unique platform for the exploration of NOVOMATICâs cutting-edge portfolio, featuring state-of-the-art cabinets, Linked Progressives, and advanced casino management systems. Attendees were impressed by the seamless integration of innovation and entertainment that provided a truly immersive experience.
The premiere of GLOBE LINK⢠Xtension Volume 2 in the elegant V.I.P. Lounge⢠Curve 1.43 drew lots of attention, as did the powerful ULTRA BOOST⢠Link on the PANTHERA⢠Curve 1.43. Additionally, the DIAMOND X⢠1.55J with NOVO LINE⢠GOLDEN LINK⢠Edition 2 and the BLACK EDITION II 3.27 with IMPERA LINK⢠Series 2, as well as the engaging MONEY PARTY⢠Edition 1, which was showcased in the versatile FUNMASTER 2.27 cabinet, further enhanced the presentation, offering a comprehensive showcase of NOVOMATICâs gaming solutions.
Guests also enjoyed participating in an exciting live tournament, powered by NOVOMATICâs acclaimed Casino Management System. The event provided the ideal atmosphere for building relationships, exchanging insights, and creating valuable business opportunities.
Positive feedback and regional commitment
Reflecting on the eventâs success, FabiĂĄn Luis Grous, Managing Director of NOVOMATIC Argentina, expressed his satisfaction:Â âThe NOVOMATIC Experience was an incredible success. We were delighted to welcome so many esteemed guests and present our latest innovations in such an exclusive environment. This event not only strengthened our relationships but also reaffirmed our commitment to the evolution of gaming in Latin America.â
The NOVOMATIC Experience has once again set new standards of exclusivity in the gaming industry. With overwhelmingly positive feedback from attendees, the event stands out as one of the highlights of SAGSE 2025 week, delivering innovation, networking, and entertainment of the highest quality.
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