Press Releases
Betcris welcomes Natalia Guitler as the gaming operator’s newest ambassador in Brazil
Natalia Guitler is a multi-talented athlete who has left her mark in several sports. The 35-year-old Brazilian is a world champion in tennis, footvolley and teqball, among others, and has participated in one-on-one competitions against soccer greats Neymar and Ronaldinho. With a commanding presence on the global athletic stage, sports betting and iGaming operator Betcris has recruited Guitler as a brand ambassador.
Guitler, as the newest brand ambassador for Betcris in Brazil, will appear across all media platforms, including several new initiatives beginning this year. The campaigns will feature several experiential and creative presentations that highlight both Betcris and Guitler’s achievements.
The new Betcris ambassador stated, “For me, it is a great satisfaction to be able to represent a brand of the size of Betcris. I am very excited about this partnership, and we will certainly create a lot of content to engage with sports lovers.”
Guitler has been profiled on ESPN and other sports media outlets. She has continued to break stereotypes in sports by dominating opponents of both genders, creating greater awareness for female athletes and helping the global sports industry evolve.
Natalia Guitler is also a phenomenon on social media, with more than two million followers on Instagram. She has become an inspiration for many young athletes, which will integrate well with the sports betting operator’s activity. Betcris has continuously led the industry in support of athletic growth and has been involved in numerous sports campaigns in all the countries it serves.
Angelo Alberoni, Country Manager of Betcris in Brazil, said of the new ambassador, “Natalia Guitler is fantastic! It was an honor for us that she accepted our invitation to represent Betcris in Brazil. Betcris is a leader in sports betting in Latin America and has always been at the forefront in all the markets it has explored and it will be no different here. With exceptional values, Natalia Guitler brings to Betcris the ‘Brazilianness,’ and the friendliness and, together with our brand, the credibility that has always marked us in all the countries we explore around the world.”
Guitler joins the Betcris family that includes high-profile names in the sports world.
Latest News
Scientific Games and New York Lottery Continue Nearly 50-Year Primary Scratch-Off Game Partnership
More High-performance Scratch-off Entertainment from Company Coming to New York Player.
Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lotteryâs Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.
The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleurâs 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.
âThe New York Lottery is proud to continue its partnership with Scientific Games,â said Gweneth Dean, Director of the New York Lottery. âFor decades, our collaboration has resulted in billions of dollars for New Yorkâs public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.â
As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lotteryâs scratch-off games.
âWeâre honored to continue as the primary scratch-off game provider to one of the worldâs most successful lotteries and support their important mission to fund education for New York students,â said John Schulz, President of Americas & Global Instant Products for Scientific Games. Â âOur long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.â
U.S.-based Scientific Games created and produced the New York Lotteryâs very first scratch-off game and has worked side-by-side with the Lottery to provide products across the stateâs network of approximately 14,000 lottery retailers.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the worldâs largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.
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Latin America
The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de FĂștbol
Betano becomes title sponsor and exclusive betting partner of Liga Profesional de FĂștbol, introducing Torneo Betano and Copa Betano
Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de FĂștbol.
The new partnership commenced this past weekend, at the season premiere of âTorneo de la liga profesionalâ which has been renamed to âTorneo Betanoâ. The sponsorship also includes the âCopa de la Liga Profesionalâ, which will be known as âCopa Betanoâ from next season.
The new deal comes just a few months after the launch of Betano in Argentina. Alongside BrasileirĂŁo Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betanoâs sponsorship announcements of both CONMEBOL Copa Americaâąïž 2024 and the UEFA EURO 2024âąïž.
Claudio Tapia, President of AFA, highlighted: âThe Liga Profesional de FĂștbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbolâ.
Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: âFrom the legendary ‘SuperclĂĄsico’ showdown to its clubsâ record-breaking 25 Copa Libertadores titles and the national teamâs World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its leagueâs long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrowâs most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiencesâ.
Latest News
PGS 2024: Endorphina invites iGaming enthusiasts to participate in its Dia de Los Muertos party!
The slot provider Endorphina just announced its Dia de Los Muertos-themed party, which will be linked to this year’s Peru Gaming Show, La Eterna Fiesta de Endorphina. The party will be held at the Hidden Experimental Bar in the Miraflores area on June 13th, starting from 19:00. Inviting all iGaming enthusiasts, this event will provide the ideal ambiance for connecting with compatible individuals in the industry.
During La Eterna Fiesta de Endorphina, attendees will be encouraged to show off their dance moves on the floor, grooving to the beats of Endorphina’s Latino DJ who will be present for the event. Delicious bites and refreshing brews will also be included, creating the easy-going atmosphere that Dia de Los Muertos stands for.
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