Press Releases
BetMGM Announces “Big Game” Promotions and Activations
BetMGM prepares for its largest single day of engagement as the country’s attention turns to the biggest game of the football calendar. Now live in 20 markets, BetMGM is introducing new in-game experiences for its customers including exclusive free-to-play contests, promotions and a deep library of unique prop wagers. Details listed below.
NEW CONTESTS AND PROMOTIONS
- $100K “King of the Big Game” Contest: All BetMGM users can win $100,000 without making a wager. The free-to-play “King of the Big Game” challenges all players to make predictions on six propositions. Players who guess all six correctly will win the $100,000 grand prize. If no one guesses all six, the players who get the most will collect $1,000. Questions include:
- Who will have the most receiving yards?
- Who will have the most rushing yards?
- What will be the longest field goal kicked?
- What will be the longest touchdown scored?
- How many total turnovers will there be?
- What’s the color of the sports drink that will be dropped on the winning coach?
- BOGO One Game Parlay: All players new-and-old can earn a free wager when they place a One Game Parlay (OGP). The OGP is a low-risk, high-reward strategy that allows bettors to combine their favorite wagers for a single game to earn a large payout. Anyone who places a $10 OGP for the Big Game will be gifted $30 in free bets.
- Halftime Bet & Get: While everyone is enjoying the halftime show, BetMGM users who place a wager on who will score the first touchdown in the second half will receive an additional no-risk, free wager to make on the rest of the game.
- $56K Halftime Tournament: Customers in New Jersey, Michigan, West Virginia and Pennsylvania head to the BetMGM Casino during halftime for an ultimate 30-minute slots tournament to win $56,000. The high-intensity competition lets users pull the mobile lever to try to tally up the most prize winnings before halftime is over.
- New Customer Promotions: New customers to BetMGM receive a $1,000 risk-free bet for the Big Game. Additionally, new users can bet $10 to win $200 if either team scores a touchdown.
BETTING INSIGHTS
- Notable Single Futures Bet on Bengals to Win: $50,000 to win $1,000,000 on Bengals (+2000)
- Notable Single Futures Bet on Rams to Win: $10,000 to win $120,000 on Rams (+1200)
- Notable Prop Bet on Big Game: $7,500 on Aaron Donald for Super Bowl MVP (+1600)
- Which Team Each State is Rooting for (via their Bets):
*Note: “Even” denotes 50% on Bengals, 50% on Rams
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- Arizona: Tickets: Bengals, Handle: Even
- Colorado: Tickets: Bengals, Handle: Bengals
- D.C.: Tickets: Bengals, Handle: Bengals
- Indiana: Tickets: Bengals, Handle: Bengals
- Iowa: Tickets: Bengals, Handle: Bengals
- Louisiana: Tickets: Bengals, Handle: Bengals
- Maryland: Tickets: Bengals, Handle: Bengals
- Michigan: Tickets: Rams, Handle: Rams
- Mississippi: Tickets: Bengals, Handle: Bengals
- Nevada: Tickets: Bengals, Handle: Rams
- New Jersey: Tickets: Bengals, Handle: Bengals
- New York: Tickets: Bengals, Handle: Even
- Oregon: Tickets: Bengals, Handle: Even
- Pennsylvania: Tickets: Bengals, Handle: Even
- South Dakota: Tickets: Bengals, Handle: Bengals
- Tennessee: Tickets: Bengals, Handle: Bengals
- Virginia: Tickets: Bengals, Handle: Bengals
- Washington: Tickets: Bengals, Handle: Bengals
- West Virginia: Tickets: Bengals, Handle: Bengals
- Wyoming: Tickets: Bengals, Handle: Bengals
CURRENT ODDS & LINES
- Gatorade Color:
- Orange (+200)
- Blue (+300)
- Yellow/Green/Lime (+450) – betting favorite with 33% tickets; 36% handle
- Clear (+450)
- Red/Pink (+800)
- Purple/Indigo/Violet (+1000)
- Coin Toss: BetMGM has received more bets on the coin toss than other popular prop bets such as Joe Burrow passing yards, Cooper Kupp Receiving Yards, Joe Mixon rushing yards, Odell Beckham Jr. receiving yards.
- Heads (-105)
- Tails (-105) – betting favorite with 60% tickets; 52% handle
- Super Bowl MVP:
- Joe Burrow (+210) – betting favorite with 18.5% tickets; 30.0% handle
- Matthew Stafford (+110)
- Cooper Kupp (+600)
- Ja’Marr Chase (+1400)
- Aaron Donald (+2000)
- Von Miller (+8000)
- Spread:
- Rams -4.5
- Bengals +4.5 – betting favorite with 56% tickets; 59% handle
- Total:
- Over 48.5 – betting favorite with 56% tickets; 63% handle
- Under 48.5
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
Latest News
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
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