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Rivalo takes influencers to accompany Palmeiras at the FIFA Club World Cup

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Rivalo takes influencers to accompany Palmeiras at the FIFA Club World Cup

 

With the objective of following every step of Palmeiras, current champion of the Copa Libertadores da América, Rivalo, a leading company in the sports betting and online casinos market, closed a partnership with four influencers linked to Brazilian sport.

Arthur Balan, Tulinho, Matheus Gonze and Mauro Beting flew to Qatar, in order to check out Verdão’s trajectory, in loco, and will spend a week in the same house, producing videos and daily content, all sponsored by Rivalo.

The intention of the project is to position Rivalo as the “sponsor of dreams” with the creation of original material and on the stage of one of the main sporting events, with Brazilian participation, at the beginning of the year.

Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, highlighted the importance of this strategic action: “This trip is one of the experiences we seek to bring to the first influencers of Team Rivalo. We’re going to be doing a lot of content throughout the year, and this will be the first taste of what’s to come.”

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Rivalo Ambassadors at the FIFA Club World Cup

The names chosen by Rivalo have an identified and highly engaged audience with sports content. Influencer Arthur Balan has 512,000 followers on Instagram, 820,000 on TikTok and 6.4 million subscribers to his YouTube channel, ‘Vosso Canal’.

Another content creator, closed with Rivalo, is Tulinho, who has 400,000 followers on Instagram and 415,000 on his YouTube channel, ‘Tulinho Oficial’.

The third member of the group is Matheus Gonze, who has 430,000 fans on Instagram and 260,000 subscribers to his YouTube channel, called ‘Gonze Neles’.’

Journalist, writer and sports commentator Mauro Beting closes Rivalo’s partners for the FIFA competition. He counts an audience of 740 thousand people on his Instagram, 210 thousand on Twitter and 378 thousand on Facebook.

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An unconditional Palmeirense, Mauro Beting commented: “I have been a sports journalist for 31 years, having been a fan since I was 55. The passion for my team led me to love football, which made me what I am. And that now takes me to the World Cup with Rivalo not just to work. But to enjoy the best of life. The soccer. And the unconditional passion for what we love.”

The journalist went further: “Our partnership starts at the World Cup. But it will be everywhere on the planet where the ball rolls. And where we can always seek the best possible version of the facts. With an open heart like eyes and head. Being called up to be in the Rivalo national team is not just a professional pleasure. It is a joy to realize the best dream: the one that we never imagined in a dream”, concluded Mauro.

The contract with the group of influencers will follow after the FIFA Club World Cup and will feature weekly content posts on match days, where the quartet will give their guesses for the respective clashes.

In addition, content creators will interact with each other and with Rivalo’s social networks, aiming to leverage the brand’s reach, promoting offers and promotions for users of the sports betting platform.

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Latest News

BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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Compliance Updates

GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil

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Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.

The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.

Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,” Cassiano explained.

“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,” said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.

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GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

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Latest News

IGT Delivers Wide-Area Progressive Content to Colombia with Condor Link Game

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International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators.

Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP). Condor Link features two compelling base games, Edición Guerrero and Edición Guerrera, and is available on IGT’s versatile PeakSlant32 cabinet, featuring three high-definition displays and a large dynamic player panel.

“Deploying our first WAP-compatible game in Colombia reflects IGT’s commitment to differentiating our roadmap for Latin America and providing our customers with new market-attuned themes and jackpot solutions that can help operators diversify their gaming floors. We are excited to partner with Winner Group Cirsa to introduce Condor Link and bring the excitement of IGT’s compelling jackpot content to players throughout the country,” said David Flinn, IGT SVP Sales, Canada, EMEA, and LATAM.

IGT’s Condor Link is a 50-payline, 50-credit cost-to-cover game featuring vibrant warrior-inspired graphics and integrates popular gameplay features and mechanics like free games, stacked wilds, and an entertaining hold and spin bonus. Condor Link will be available at nine Winner Group Cirsa properties in cities across Colombia, including Armenia, Barranquilla, Bogotá, Cali, and Medellín, and joins IGT’s portfolio of high-performing multi-level progressive themes like the award-winning Prosperity Link, Mystery of the Lamp, and Magic Treasures games.

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