This week, Wayne Kimmel interviewed Shana Stephenson, Chief Brand Officer for the WNBA’s New York Liberty, on the SeventySix Capital Sports Leadership Show.
At the New York Liberty, Stephenson is responsible for overseeing the team’s day-to-day marketing strategy and management, partnership initiatives, and new innovative ways to improve the Liberty brand.
Stephenson brings marketing and journalism expertise, with over a decade of experience in the sports industry at companies such as ESPN, Bleacher Report, MSNBC, and Madison Square Garden. She is the founder of All Sports Everything, a New York-centric sports blog with a range of lifestyle, news and other sports-relevant content.
