Press Releases
Betmakers Technology Group Ltd (BET.AX) Caesars Sportsbook names BET Racing Partner in Nevada

The Board of BetMakers Technology Group Ltd is pleased to announce that the Company has signed a binding Heads of Agreement to become the exclusive provider of Pari-mutuel racing services for Caesars Entertainment Inc’s brick-and-mortar retail sportsbook locations in Nevada (including its properties in Las Vegas) (“Caesars’ Locations”). Caesars Entertainment is the largest casino-entertainment company in the United States and one of the world’s most diversified casino-entertainment providers.
Under the Agreement, the parties have stated a desire for BetMakers to become a racing partner of Caesars in the Americas (i.e. North, Central and South America).
This initial Agreement between BetMakers and William Hill U.S. Holdco Inc; a wholly-owned subsidiary of Caesars, provides the basic commercial principles that will form the basis of the long form agreements that the parties agree to negotiate in good faith over the next 60 days.
Under the long form agreements, BetMakers will provide Caesars with the following services:
– Pari-mutuel tote services: BetMakers’ middleware, to be approved by the applicable gaming regulatory authorities, that enables Caesars’ Locations to connect to the current exclusive pari-mutuel pool operator in the State of Nevada, Las Vegas Dissemination Company, or any other pari-mutuel dissemination company appointed by the State of Nevada to facilitate wagering by customers of Caesars on racing events; and, for States outside of Nevada where BetMakers holds the relevant licence, middleware enabling Caesars’ Locations using the William Hill Liberty platform to connect to BetMakers’ Quantum tote system to facilitate wagering by customers of Caesars on racing events;
and
– Software Services: BetMakers’ pari-mutuel widget and software solutions for embedding into the William Hill Liberty platform and hardware (including terminals) used at Caesars’ Locations to facilitate wagering by customers of Caesars on racing events at its properties in Nevada [and Iowa], (together, Services).
The Agreement allows the parties to commence the integration of BetMakers’ software while long form agreements are negotiated. The parties have agreed that the long form agreements will also provide that:
– BetMakers will provide its Services to Caesars’ Locations for a minimum 5-year term from the earlier of: (i) 31 July 2022 and (ii) the date that the Services to be provided to Caesars’ Locations in Nevada are commercially operational. This initial term will automatically renew for consecutive 2 year periods unless either party provides the other with a minimum of 90 days written notice, before the expiration of the then current term or further term, of its intent not to renew;
– Caesars will pay BetMakers: an initial upfront integration fee; ongoing minimum monthly fees; and a percentage of wagering turnover (net sales) from the Services.
These terms of the Agreement are commercially sensitive and confidential, however, the Board of BetMakers believe the Agreement to be material for the Company;
– in Nevada, BetMakers will provide its Pari-mutuel services exclusively to Caesars until at least December 2022, which may be extended by 6 months if BetMakers is appointed to provide additional totalizator services for a specific location;
– the parties are targeting to submit a proof of concept for certification by mid-February 2022 and to launch the Services in all Caesars locations in Nevada by 30 June 2022; and
– BetMakers is required to get approvals to provide services within each relevant jurisdiction before it can commence providing its Services in that jurisdiction.
David Grolman – SVP Retail at Caesars Digital at Caesars Entertainment, Inc said:
“Caesars is delighted to have reached agreement for BetMakers to be our partner for tote services at our retail sportsbooks in Nevada [and Iowa]. We recently collaborated with BetMakers in providing the technical solution for the NTRA handicapping tournament hosted by Caesars at our Bally’s property in Las Vegas, which was executed seamlessly and delivered perfectly with some challenging timelines.”
BetMakers CEO Todd Buckingham said:
“We look forward to working with Caesars and assisting with the roll-out of BetMakers racing solution on their network of Pari Mutuel locations in [Iowa and] Nevada. BetMakers is especially excited to be in a position to advance the integration of its custom racing wagering technology in the U.S. We strongly believe that racing as a betting product in the U.S. will be a popular part of the total wagering offering, and Caesars are a great brand to be working with to extend this vision. As we have previously indicated to the market, BetMakers sees the U.S. as a sizeable market opportunity to expand our world-leading B2B racing technology products and services, including those that have been highlighted in this announcement. “
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WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.
The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.
With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.
Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.
There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.
Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.
There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.
Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.
As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.
Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.
The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.
By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.
Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.
“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.
“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.â€
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Push Gaming makes landmark US debut in Michigan with BetMGM

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.
The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.
BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.
Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.
The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.
Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB). With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.
The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.
Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.
Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”
“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.
“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.
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Win Systems successfully held Its exclusive Showroom in Peru

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.
The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.
“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.
The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.
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