Latin America
Foliatti Casino goes live in Mexico with EveryMatrix
B2B iGaming software provider EveryMatrix announces the official launch of leading Foliatti Group into the online Mexican regulated market. Mexican players can now enjoy a wide range of casino games, sports and esports betting events, and exciting promotions.
After working closely with EveryMatrix, Group Foliatti (Concepto Deportivo de Mitras), a company with the biggest land-based presence in several Mexican states, has officially launched its first online venture Foliatti Casino.
EveryMatrix supports Foliattiâs online launch by providing its flexible turnkey solution, including its iGaming Integration Platform and sportsbook, as well as its cross-bonusing system and scalable player management platform (PAM). The two companies have started their partnership in June 2021.
To further drive differentiation on the market, EveryMatrix has teamed up with front-end specialists Mad Men. Using their market knowledge and the best UX practices and tools, Mad Men has ensured that Foliatti Casino will stand out in the competitive iGaming market by developing its new brand identity and overall website design.
Mad Men has been working within the EveryMatrix eco-system to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward. Mad Men is an EveryMatrix certified Gold Partner.
Stian Hornsletten, CCO & Co-founder of EveryMatrix, comments:Â âWeâre so proud of Foliatti Casinoâs launch. All of us poured plenty of resources into this project, which ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.â
Michel Groenendijk, Director of Mad Men Ltd, says:Â âOur past work experience with EveryMatrixâs team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Folitti can start running their new online brand right away. That being said, weâre looking forward to partnering and working with EveryMatrix again for future projects.â
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphinaâs passion for slots with Luckiaâs innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphinaâs Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: âWe are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckiaâs players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.â
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: âWeâre thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckiaâs platform! Endorphinaâs distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.â
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayerâs Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase âReceeeeba!â and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganhaâs visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said:Â âSigning an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.â
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gamingâs iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platformâs other brands over the coming months.
This latest partnership demonstrates BGamingâs growing demand in LatAm ahead of the Brazilâs regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: âPartnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gamingâs other casino sites in the future.â
Thomaz Campos, COO at Cometa Gaming, said: âBGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the worldâs first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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