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The Neon Museum debuts reimagined North Gallery with new experiences and updated Brilliant! Jackpot show

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The Neon Museum debuts reimagined North Gallery with new experiences and updated Brilliant! Jackpot show

 

The Neon Museum unveiled the most significant upgrade ever to the visitor experience in its North Gallery, home of its popular 360-degree audiovisual show, Brilliant! The improvements within the newly reimagined North Gallery are focused on enhancing the educational experience offered in the space and include a new “Las Vegas Luminaries” mural, the next iteration of the museum’s immersive show titled Brilliant! Jackpot, new educational components, and customer feedback options.

“With the reimagination of the North Gallery, we wanted to create an experience that enhanced the museum’s popular Brilliant! show, which has been upgraded to Brilliant! Jackpot with more music and new video,” said Aaron Berger, executive director of The Neon Museum. “The North Gallery now helps raise awareness about unique individuals who have shaped Las Vegas culturally. We also added interactive educational elements that allow visitors to take a deeper dive into the history highlighted in the show as well as the science of neon signs. Ultimately, our goal is to make the North Gallery a comprehensive and unforgettable experience.”

As part of the reimagined space, The Neon Museum worked with local artists to add the “Las Vegas Luminaries” mural on the area’s south wall to pay tribute to the diverse communities and lesser-known individuals who have significantly impacted Las Vegas cultural history. As a freestanding work of public art, the mural is viewable 24/7 for free; a ticket to the show or museum is not required.

The mural serves as an iconic entryway for Brilliant!, a 360-degree immersive show that underwent its most significant update yet to its music and video presentation as part of the North Gallery’s reimagination. The new iteration of the show, entitled Brilliant! Jackpot, includes an expanded playlist and remastered historical video.

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The show now plays a selection of 54 songs spread across various timelines. The music is so iconic, many songs from of the 54-song playlist will be available via Spotify on The Neon Museum’s Playlist.  The expanded playlist also emphasizes diversity with 56 percent of the music performed by women, LGBTQ artists and musicians of color.

“Renamed Brilliant! Jackpot, guests hit the jackpot with its incomparable combination of technology, video, and music to create a breathtaking multisensory experience that highlights the art and history of Las Vegas,” added Berger, noting the expanded playlist will offer slightly varied experiences with different versions featuring unique visuals and music reflective of different eras of Las Vegas history.

The entry into North Gallery also includes two new educational elements. Brilliant!’s creator, Craig Winslow, virtually greets guests on a 65-inch monitor to explain how he uses technology used to create the show that brings non-operational neon signs back to life. He discusses a process he calls augmented restoration to digitally trace every sign, bulb by bulb, tube by tube, to bring them back to life. The artwork is then projected back onto the signs creating 360 degrees of light and sound transporting guests back into vintage Las Vegas.

Guests also learn about the science behind neon signs via a new docent-led demonstration of using a neon tester on a neon N sign to see if the gas tubes are fully intact. The current from the device sends a charge to the gas still trapped inside the sign to reilluminate the sign.

Upon exiting Brilliant! Jackpot, guests can provide feedback on their experience and learn more about the signs in the show via a new LED-lit wall display. The wall also provides a unique photo opportunity as people can now “see” through the wall into the North Gallery as a new 29-foot-long by 6-foot-high vinyl wrap presents a visual representation of the show.

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Tickets to Brilliant! Jackpot are available online for $23 per person or $19 for local residents. The show runs 25 minutes in length every evening (show times vary).

 

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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