Pro Football Focus (PFF), the industry leader in football analytics, launched the first release of a new suite of betting products powered by PFF AI: the Player Prop Tool. Available now in the PFF app, the tool is designed to help sports bettors make smarter, sharper player prop picks – using the same proprietary data, player grades, matchup insights, and predictive modeling that NFL front offices rely on.

News Highlights

• Smarter Betting, Backed by Data: Go beyond trends or gut instinct with insights grounded in proprietary PFF player grades and predictive models.

• All-in-One Betting Hub: Stop bouncing between odds feeds, blogs and sportsbooks. Access player grades, matchup analysis and AI-powered betting insights with just a few taps – everything you need, in one place.

• Find Your Edge: Identify prime betting spots with PFF Edge, a proprietary metric that surfaces key mismatches and market inefficiencies.

• Odds That Work for You: Instantly compare lines across major sportsbooks and identify the best edge – in real time.

• League Trusted Data Source: The only tool built on the same PFF data, player grades, and matchup analysis trusted by all 32 NFL teams.

• Available Now: In the PFF app (iOS and Android) for PFF+ subscribers.

“This tool is designed to empower, not prescribe – we’re giving everyday bettors access to the same caliber of data and insights used inside NFL war rooms. We’ve democratized the most trusted data intelligence in football and built a product that empowers fans to think like the pros and bet with confidence,” said Raj Kapoor, PFF Principal Product Manager, Sports Betting.

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Most prop betting tools offer fragmented stats and outdated odds. PFF’s Player Prop Tool unifies it all – insights, matchups, projections, and real-time lines – surfacing the most bettable props each week in a central hub. Users can explore hundreds of props at once, filtering by position, game, player matchup rating, or price, and jump straight to the sportsbook with a single tap.

PFF’s Player Prop Tool Includes:

• Projection and cover probability

• Matchup advantage based on PFF’s proprietary data

• Historical hit rates and recent trends

• PFF Key Insights: AI-generated breakdowns explaining the “why” behind every pick

• Real-time odds across major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, and Fanatics)

• Streamlined bet placement with direct sportsbook links.

NFL bettors wagered $35B last season – a 30% spike over the previous year. Yet most still rely on hunches, highlight reels, or fragmented odds feeds. With 64% of bettors favoring props over moneylines or spreads, the need for structured, smarter tools is exploding.

PFF is bridging this gap with its new suite of betting products, starting with the Player Prop Tool – bringing organized, trusted analysis to bettors fingertips, no matter their experience level. With this launch, PFF is turning decades of data and elite football expertise into a new standard for consumer betting.

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.

This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.

“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”

EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.

“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”

The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.

“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”

Novig, the leading peer-to-peer sports prediction market in the US, announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures, and Gaingels.

Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds, and the risk of being penalized for winning.

Novig has experienced explosive growth since its public launch in September 2024, achieving a 50x increase in monthly trading volume and surpassing 2 billion worth in annualized volume in Novig Cash.

“What we’re building isn’t just sports predictions–it’s a true peer-to-peer market. We believe users deserve a system that rewards skill, reflects true supply and demand, and gives every fan a fair shot. We’ve quickly become the #1 sports prediction market in the US, and our organic growth speaks to the strength of our product and the passion of our community. The support from some of the world’s leading tech investors, who believe in our mission to democratize sports betting for good, is a powerful endorsement—not just of what we’ve built, but of the future we’re creating. This funding will allow us to scale our mission across more sports, more formats, and ultimately, to more users,” said Jacob Fortinsky, CEO and co-founder of Novig.

More than 90% of trades on Novig are now fully peer-to-peer, a signal of strong product-market fit. Novig users are three times more likely to remain active on the platform compared to traditional betting platforms. Every new Novig user receives a starting balance of Novig Coins and Novig Cash, enabling them to experience the thrill of trading with no upfront deposit or risk.

With the new capital, Novig plans to expand coverage to additional sports and deepen its presence in existing markets. The company will also launch new features, including leaderboards, group contests, and head-to-head trading. Additionally, Novig aims to support fiat on-ramps such as debit and credit card payments, launch a full-featured web app, and scale hiring across its engineering, product, and growth teams.

“Novig sits at the center of several key secular trends in gaming and entertainment, namely that consumers increasingly are spending their time, energy, and attention with financial products. The Novig team brings the most sophisticated and nuanced perspective to sports prediction markets. They not only deeply understand their target customer, but are building a system that is more fair, community-oriented, rewarding, and well, fun,” said Fawzi Itani, Principal at Forerunner.