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SIS launches US subsidiary accelerating its international expansion and digital strategies

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US-based SIS Content Services expands team with Sales & Business Development Manager hire

 

Sportsbook and racetrack solutions will provide new opportunities across the industry 

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, is to launch a US subsidiary, SIS Content Services Inc., showcasing the business’s commitment to the US and the opportunities available to digital and retail sportsbook operators and horse racing stakeholders.

The company, which has been active in the market’s pari-mutuel pool betting for a number of years, will offer a comprehensive range of products and services for sportsbook operators and racetracks.

For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive gaming (eSports) events.  This international portfolio can add high quality proven content to sportsbooks quickly and easily.

For racetracks, SIS provides fixed odds distribution of their racing content both domestically and globally to maximize revenue and attract new customers to the racing product. SIS is the most successful distributor of racing on a worldwide basis partnering with 118 racecourses in 16 countries.

SIS brings its expertise to the US horse racing market as regulators, sportsbooks, racetracks and horsemen’s groups examine how fixed odds should be implemented as a sports betting product and as a complement to the current pari-mutuel system to grow the sport.

Richard Ames, CEO of SIS and President of SIS Content Services, said the launch played a significant part of in the increased internationalization of the SIS business, and comes at a time when the US racing market faces unprecedented change and opportunity.

He added: “SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience, and turnkey technology with the capacity to generate new revenues both on and off-track.

Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition.

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When it comes to fixed odds wagering, there are obviously a number of regulatory hurdles to cross in the coming months, but there is a genuine opportunity for it to benefit both horseracing stakeholders and sportsbooks. The launch of SIS Content Services follows on the heels of a significant investment in Australia’s RACELAB GLOBAL, and is further evidence of the commitment that SIS is making to racing as both a sport and a wagering offering”

SIS Content Services will be led by Michele Fischer and will make a number of additional appointments in the coming months. Fischer brings a wealth of US horseracing knowledge to the role and is a familiar face to many in the industry as an international racing consultant and former Sportech executive.

She said: “We have seen an explosion in sports betting in regulated states in the last few years. The time is now for US racing and all its stakeholders to be an active participant and reap the benefits of that growth as well.

As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content. I am excited to be leading SIS Content Services at a time when the opportunity for US racing both domestically and internationally is greater than it has ever been”

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Stake strikes new global partnership with Street League Skateboarding

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Stake strikes new global partnership with Street League Skateboarding

 

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

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Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

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Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

 

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.

Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growthall of which is directed at scoring wins for our great clients.”

As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”

The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.

Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”

“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”

“Epic service, very good, I won the case!”

“Great service, friendly atmosphere, and support.”

Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.

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“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.

Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.

“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”

Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.

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Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos

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Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos

 

Quick Custom Intelligence (QCI), the global leader in AI-driven casino analytics, today announced a strategic partnership with ComOps, a hospitality performance partner delivering support-as-a-service solutions that enhance guest experiences and improve workforce efficiency. Through this partnership, QCI clients can now extend their host teams with ComOps’ bilingual (English/Spanish) player-development agents, available as fractional or fully virtual support.

Key Benefits for Casino Operators:

Turn-key scalability: ComOps agents operate directly within the QCI Enterprise Platform, receiving real-time access to player lists, campaign tasks, and performance dashboards. This allows properties to rapidly scale host operations without increasing headcount.

Secure, compliant operations: Agents access property systems via Microsoft® Virtual Desktop with multifactor authentication. All work is performed in a secured, clean-desk facility—no phones, pens, or paper—protecting player data and marketing offers.

Full-service guest engagement: Services include inbound and outbound telemarketing, VIP event invitations, and follow-up calls are executed from QCI’s dynamic call lists. When required, ComOps agents can enter hotel reservations directly into leading PMS platforms, Agilysys PMS, Oracle OHIP, or Infor HMS, to complete the guest journey.

Rapid deployment: Game Changing Technologies (GCT) will provision and manage all additional QCI licenses required, streamlining onboarding and accelerating time-to-value.

“Our customers are scaling faster than ever, and staffing expert host talent can be a major constraint,” said Dr. Ralph Thomas, CEO of QCI. “By integrating ComOps’ secure, off-site human agents into the QCI workflow, operators can instantly expand capacity, maintain data integrity, and focus on delivering personalized guest experiences that drive revenue.”

“Casinos need flexible, cost-effective ways to deepen player relationships,” added Robert Levine, CEO of ComOps. “This partnership combines ComOps’ hospitality expertise with QCI’s real-time analytics to help properties increase trip frequency, elevate guest engagement, and optimize VIP experiences.”

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