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XSET and Drai’s Announce Groundbreaking Partnership in Las Vegas

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XSET and Drai's Announce Groundbreaking Partnership in Las Vegas

 

XSET, the world’s fastest growing and most diverse esports and gaming lifestyle brand, and Drai’s, the world’s biggest hip hop club, announced they have entered into a first-of-its-kind partnership that intersects hip hop and gaming into the Las Vegas club scene.

The first club “Residency” in history for a gaming team.

The partnership will see XSET integrating gaming into both Drai’s Beachclub and Nightclub venues. The sprawling 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai’s lush VIP sections, while listening to the hottest new music, or with the backdrop of one of Drai’s resident performers like XSET’s own Swae Lee and Slim Jxmmi of Rae Sremmurd live on stage.

“It’s an honor to partner with an incredible brand like Drai’s,” said XSET Chief Business Development Officer Clinton Sparks. “They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.”

“We couldn’t be more excited to collaborate with XSET, which is quickly emerging as a leader in the esports and gaming space, to bring unprecedented activations to Drai’s,” said Dustin Drai, Vice President of Marketing and Entertainment for Drai’s Las Vegas. “This partnership is a colossal step in furthering the evolution of the gaming and nightlife communities, and we look forward to creating unmatched experiences with XSET.”

Wil Eddins, Chief Merchandising and Licensing Officer at XSET who first connected with Drai’s added, “This is just one in many game changing activations we have planned that will disrupt what it means to be a gaming org. From fashion to music to nightlife, XSET will always be vanguard.”

XSET CEO Greg Selkoe summed it up by saying “Drai’s is a world leading nightlife brand and XSET is a world leading gaming brand – two wildly creative groups joining forces only makes sense.”

Details of the partnership include:

XSET decorated and themed gaming cabanas, with gaming consoles, screens and state-of-the-art sound systems

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XSET VIP cabanas with an immersive gaming look and feel including gaming consoles and large LED screens, as well as the opportunity to hang with XSET talent

Gaming tournaments inside the Drai’s venue often hosted by XSET talent and artists

Drai’s x XSET limited edition merchandise and accessory collaborations sold on premises and online

XSET, their friends, and select artist parties inside Drai’s

Fan fly-always and VIP entrance for XSET contest winners

Private gaming lounge for Drai’s talent to hang before and after shows

In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai’s resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as unwind and game with the XSET squad.

By combining hip-hop, gaming, and lifestyle, this pioneering partnership will cement Drai’s and XSET as leaders not only in Las Vegas, but in global nightlife and gaming trends. Together they will usher in the rapidly growing gaming and esports culture into a brand new vertical.

This first-of-its-kind experience is sure to attract excitement from gaming, music and nightlife fans around the globe – and is SET to change the game!

The Future is SET.

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Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

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Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.

The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.

Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.

“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.

At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.

“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

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Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

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Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

 

Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.

The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.

Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.

“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.

“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.

“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.

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TEAM VITALITY WINS INTEL EXTREME MASTERS DALLAS 2025

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Today, leading esports club Team Vitality was crowned champions at the Intel Extreme Masters (IEM) Dallas 2025, held at the Kay Bailey Hutchison Convention Centre. Most Valuable Player (MVP) Mathieu “ZywOo” Herbaut guided the team to an imperious victory in Texas, delivering standout performances throughout the tournament, particularly in the Grand Final against MOUZ. With this victory, Team Vitality is crowned the champions of IEM Dallas 2025, bouncing back from a narrow 2-1 defeat in the 2024 tournament, where they finished as runners-up.

ANOTHER TROPHY LIFTED IN TEAM VITALITY’S LEGENDARY RUN

The powerhouse lineup of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool all shone on the server, defeating several top-tier clubs, with “ZywOo” being named as the tournament’s MVP.

Kicking off their run in Group A, Team Vitality’s first match saw an impressive 2-0 win over South American side Legacy, showcasing their strength on both Inferno and Dust 2. The Upper Bracket Semifinals presented a closer challenge against GamerLegion, yet Team Vitality held firm and secured another 2-0 victory.

In the Upper Bracket Final, the French powerhouse faced Mongolian org, The MongolZ. The series began with a 13-10 Team Vitality victory on Inferno, but the MongolZ answered back with a 13-7 win on Nuke. However, the Bees levelled the series back on Mirage, where flameZ delivered a standout performance, leading them to a 13-11 victory. This victory continued Team Vitality’s 28-game win streak and secured their spot in the Playoffs Semi-finals.

The Semi-Final saw a rematch of the IEM Melbourne 2025 Grand Final, as the Bees faced off against Team Falcons. Dust II went the way of Team Vitality, with a commanding 13-7 win. However, the opposition roared back to take Train 13-6, setting up a grandstand final round on Inferno. Here, Team Vitality rallied together and managed to see off their rivals in close fashion, winning 13-11 to set up the Grand Final against MOUZ.

Team Vitality kicked off the Grand Final with a stunning comeback victory on Dust II, winning 13-11 from being 8-11 down. The Bees continued their early form into Mirage, asserting their dominance early to take a 13-9 win. The French club finished the 3-0 sweep on Inferno, taking a 13-8 win to secure the victory.

TEAM VITALITY EXTENDS THEIR REIGN IN COMPETITIVE CS2

The 2025 IEM Dallas title marks the club’s sixth Counter-Strike tournament win of the year. By defeating MOUZ at the Kay Bailey Hutchison Convention Centre, Team Vitality extends their historic streak – a triumph made even more meaningful by taking place in Dallas, a city deeply rooted in Counter-Strike’s competitive legacy.

Fabien Devide, President of Team Vitality, said: “I’m extremely proud of our CS team for securing yet another major title with this IEM Dallas victory. Team Vitality continues to showcase the strength and excellence of French esports organisations on the global stage, and we have no intention of slowing down anytime soon.”

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With the IEM Dallas title under their belt, Team Vitality have established their status as the team to beat for the remainder of the 2025 competitive calendar. Their unstoppable run will continue at the BLAST Austin Major next month, followed by IEM Cologne in July, where the team will look to continue winning trophies. By winning IEM Dallas, Team Vitality has already taken the first step in securing back-to-back ESL Grand Slams, a feat never before achieved by any other esports club.

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