Gambling in the USA
TENNESSEE SPORTSBOOKS MAKE GAINS IN JUNE With $174 million in wagers and $18 million in revenue, sports betting enjoys offseason bounce, according to PlayTenn analysts
(LAS VEGAS) — Tennessee’s sportsbooks capitalized on sports such as NASCAR, tennis, and golf in June to make gains in betting volume and in gross gaming revenue, producing a relatively strong offseason month, according to PlayTenn, which tracks the Tennessee gaming market.
“Tennessee remains in line with much of the country’s other legal sports betting markets, with some positive signs,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayTenn.com. “June’s revenue and volume boost shows the industry is still healthy. Not only does it increase tax receipts, but it also better positions sportsbooks as we move closer to the football season.”
Bettors wagered $174 million at Tennessee’s online sportsbooks in June, according to official data released Tuesday by the Tennessee Education Lottery and Sports Wagering Advisory Council. That is up 8% from $161 million in May and the first month-over-month gain since March. The pace of betting increased, too, to $5.8 million per day over the 30 days of June from $5.2 million per day in May.
Sportsbooks also won a greater share of wagers in June, producing $18 million in gross gaming revenue, up 17% from $15.4 million in April. The month’s win produced $16 million in taxable revenue, yielding $3 million in tax revenue for the Volunteer State.
Tennessee’s 15.5% decline in betting volume from $206 million in March to June is outperforming much of the U.S. March brought the highest betting volume in U.S. history, with $4.6 billion in legal bets placed across the U.S. With no football or betting holiday like March Madness, combined U.S. handle fell to $3.7 billion in both April and May. That is off 19.6% from March’s high, and the combined U.S. handle in June is on pace for a similar total as April and May.
A chief reason for Tennessee’s boost in June, though, is the seasonal change of the sports landscape. Wagers on sports such as golf, tennis, and auto racing are primarily futures bets, which are much more volatile than spread or moneyline wagers that are more typical with major team sports.
“Golf and auto racing are less popular than football with bettors, obviously, but those sports can help sportsbooks offset the dip in interest that occurs every summer,” said Nicole Russo, analyst for PlayTenn.com. “They can be critically important in helping to smooth out the natural seasonality of sports betting, and that might be especially true in an Olympics year such as this one.”
The bump in revenue is good news for sportsbooks in more ways than just the profitability of a single month. June’s 10.3% hold — the share of wagers that sportsbooks keep on events that are completed — marks just the second month sportsbooks have met the state’s 10% mandatory hold requirement and the first time since November.
Sportsbooks’ hold of 9.1% since launching in November is short of the threshold, even though it is higher than most regulated markets in the U.S. That could be a topic for the Sports Wagering Advisory Council as it considers new state regulations.
“I would be surprised if the SWAC does not strongly consider a change to the state’s mandatory hold requirement,” Russo said. “Since the rule’s inception, it has felt like too high a threshold, and now we are seeing that borne out as the Tennessee market continues to mature.”
For more revenue information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/revenue.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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