Gambling in the USA
BetRushmore joins forces with Intelitic
Retail and online sportsbook operator chooses leading performance marketing and analytics provider as exclusive monetization partner for the US market
Intelitics, the leading performance marketing, and analytics platform provider has been selected by BetRushmore to be their exclusive user acquisition partner in the growing US market.
Under the deal, Intelitics will take care of all BetRushmore’s marketing, user acquisition, and tracking activity. This includes a full creative build from branding to assets as well as managing the operator’s entire user acquisition spend across paid media, affiliates, and other channels.
This will then be monitored and tracked via Intelitics’ state-of-the-art platform and back office, which provides real-time insight into how all activity is performing. This allows for changes to activity and campaigns to be made instantly, maximizing the return on ad spend.
The deal bolsters Intelitics’ platform and marketing and user acquisition business with additional growth expected over the coming months with more deals in the pipeline and further investment into its market-leading technology and platform.
BetRushmore is a new operator and will make its market debut in Iowa with its online and mobile sports betting brand with other states to follow shortly after. The company is also set to launch a land-based sportsbook in South Dakota where it is based.
Allan Stone at Intelitics, said: “We are thrilled to have been chosen by BetRushmore to handle all of the operator’s marketing and user acquisition activity first in Iowa where it will make its online sports betting debut and then in the other states it enters.
“With player acquisition costs already high, it is important for operators to ensure they are getting the best return on ad spend and our proven approach and market-leading platform and analytics tools allow us to do this for our partners.
“BetRushmore has a great brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA is on point.”
Gary King, President of BetRushmore, said: “On making our market debut in Iowa we want to hit the ground running and ensure our marketing and user acquisition strategies and activities are right from day one, and to do this we knew we needed to identify the right partner.
“In Intelitics, we have a team of expert marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with the optimum return on investment.”
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Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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