Latest News
DIMAYOR Names Stats Perform as Official Data Partner
Multi-Year Deal Gives Stats Perform Official Rights to Collect and Distribute Match Data to Media and Technology Partners
DIMAYOR (Colombia Official League) has agreed to a new extended partnership with Stats Perform, the sports tech leader in data and AI, as its official data provider. The new three-year deal will see Stats Perform collect and manage Opta data from the Primera DivisiĆ³n, Second Division and Domestic Cup.
Stats Performās Opta data will support DIMAYOR and their partners in creating unique experiences for their audiences across media, brands and sponsors. DIMAYOR ās continued alignment with Stats Perform reinforces the professional leagueās commitment to ensuring that media and technology partners covering the competitions are provided with the highest quality data to bring every match to life for fans around the world.
Detailed data will be delivered through an extensive range of Opta data feeds, with Stats Performās highly visual, easily customisable widgets providing data-powered solutions for use across digital and social platforms, before, during and after the action.
Opta data and statistics will power DIMYORās social channels, where they will help determine the weekās top performing players (for the team of the week) and inform and empower fans.
Extensive preview and post-match packs will be made for the clubs and media ahead of all Primera DivisiĆ³n matches using Opta data. These packs serve a variety of functions, including the production of data-driven match previews or to support broadcast operations and commentators.
Innovation continues to be at the forefront of every Stats Perform partnership, with the artificial intelligence (AI) and data science teams building on the companyās established advanced metrics to elevate media analysis and fan engagement, including Expected Goals (xG), Expected Assists (xA), Sequences, Playing Styles, Possession Chains and more. Using industry-leading AI and machine learning, and delivered through their global sales network, Stats Perform will continue to bring rich data insights and storytelling to enhance the way football is understood and experienced.
Stats Perform is committed to growing Columbiaās competitions in South America and globally through data, content, and distribution. This deal is yet another milestone in Stats Performās commitment to supporting the expansion of the sport across the globe, with the company already holding partnerships with the Premier League, CONMEBOL, LPF Argentina, La Liga, MLS, U.S. Soccer and the Eredivisie.
Alex Rice, Chief Rights Officer, Stats Perform, said: āWeāre delighted to announce that we will be extending and expanding our partnership with DIMAYOR as Columbiaās Official Data Partner. We look forward to working closely with the leagues to deliver the best quality data, giving the competition control of their data rights and access to Stats Performās expertise and sales network.ā
Fernando Jaramillo, President of DIMAYOR Colombia, said: “We can say we have the biggest data company to know the performance of all our competitions and those who are part of them. DIMAYOR has been working with Stats Performās Opta data for the last 4 years and thanks to the excellent results, quality of services and their vast coverage of our competitions we have been able to move forward with the clubsā performances, create programmes such as DIMAYOR INNOVA and better understand and take advantage of the data just as other big leagues do. It is a pleasure to have this global agreement with Stats Perform.”
Interviews
Women in iGaming Interview: White Hat Studiosā Holly Fairweather
Holly Fairweather, Director of US Accounts at House of Brands provider White Hat Studios, sits down with Gaming Americas to discuss the growing influence of women in the iGaming industry, and highlights how more can be done to improve the overall gender imbalance
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Gaming Americas: Since joining the industry in 2018, have you noticed a change in how women are represented within iGaming companies, as well as general attitudes?
Holly Fairweather (HF): When I reflect on the past six years, it feels great to say I have seen a lot of positive changes in our industry and more importantly, an ever-increasing drive to address gender diversity. There is still work to do, and I am reminded of this attending our industry events, where itās very evident we still lack female presence in C-level roles and on expert panels. Itās also not hard to see walking around conferences the overall gender imbalance that exists. With that being said, I do feel itās moving in the right direction and I am regularly inspired by women around me being promoted to senior management roles, providing great mentors and role models. Awareness of gender diversity and celebrating success is continually being pushed via various channels, and for me plays a big part in why we are seeing more women have the confidence to progress in their careers and more women enter the industry. Itās also important to say, and why I think change is happening more, that the want of women to succeed and to increase female presence in our industry, is indeed backed by a strong support network of women supporting women, but also of the men in our industry.
Gaming Americas: How important are groups like Global Gaming Women? What kind of initiatives have they offered to help your own career development?
HF: Iāll be honest, Iām still learning about all that Global Gaming Women offers. Working in the US market I see GGW as a substantial network which offers reams of support from training courses, lean in circles and mentorship and networking events just to name a few. I have taken part in a few of the industry wide networking events, and really enjoyed them, connecting with some amazing people, learning more about the industry. One of my objectives this year is to participate in more events, adding value where I can whether thatās within the GGW network or through other avenues.
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Gaming Americas: What more can the industry do to make it more appealing to women and ensure they are better represented within organizations?
HF: Itās got to start within each individual company taking responsibility for equal representation. This is not a tick box exercise to achieve a target on a gender split % by x date but must be about promotions and roles being rewarded to the best candidate for the role, regardless of gender, ethnic background, or sexual orientation. We need to shout about the success stories of DEI within the industry, creating an inclusive work environment will attract not just more women but more candidates overall, increasing the talent pool.
There is also a piece around exposure and shining the light on the fantastic women we have leading the way. Sharing their career paths, the good, and the challenges, to provide relatable examples of success. To make women in gaming not about the stats or portray the headline as a negative but more around showcasing the women that are successful and why, helping more women relate and pursue a similar path if this is what they wish to do.
Gaming Americas: What advice would you give to the next generation of women that are looking to make a breakthrough in the industry?
HF: This is a good one! First and foremost, you lead your own progression. Be proactive in building your network, push yourself out of your comfort zone to attend networking events. Reach out to other women in the industry for support and mentorship. That is on you to drive.
Immerse yourself in a team with values that align with yours, a team that welcomes and promotes diversity of all types and supports and rewards on merit are key.
Build your knowledge, for me knowledge is confidence. Quickly realise it is ok not to know everything, ask the questions and find out. Be solution-oriented, supporting your superiors will get you noticed for going over and above and adding value to your team and company.
I was told āpeople do business with people,ā which I stand by and could not be truer in the igaming industry. Always treat everyone with respect, be kind, be yourself, but donāt forget to back yourself! Relationship building is so key in this industry and has helped me progress to where I am today.
Lastly, take risks. And by this, I mean sometimes you must step out your comfort zone and push yourself to try something different to progress to the next stage. So far, the most pivotable moment in my career and biggest risk I have taken, and Iām sure Andy Whitworth (CEO) and the White Hat Studios (WHS) team wonāt mind me saying, was accepting the job at WHS. A brand-new supplier to the US, no content live alongside the fact I had never worked in the US market, so of course there was an element of risk. It was, however, a calculated risk as I was joining a team of experts, senior level management I had worked for previously, in an ever-growing US market. A no brainer now when I look back.
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Gaming Americas: From a White Hat Studios perspective, what DEI initiatives does the company put in place?
HF: DEI of all types is something I believe increases the performance of a team, and is something we are extremely passionate about at WHS. As we grow and expand, maintaining a strong culture has never been more important. We recently held a WHS workshop in Prague, with one section of our day spent holistically agreeing and locking down our values as a team, āWho we are, what we stand for āand ātreating everyone equallyā is now embedded in our company culture as one of our five core values.
I have been lucky in the fact I have never felt that my gender has held me back in my current role and previous igaming companies. Although I understand this has not been everyoneās experience, I truly believe the more we celebrate success, drive awareness, embed inclusion within our companies, and work together across DEI as a whole, we will continue to see women progress and take on careers in igaming.
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Latest News
Lottery.com Inc. Relaunches Sweepstakes Operations
Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organization. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.comās WinTogether.org platform.
Street Child United is a global organization dedicated to improving the lives of street-connected children. The organization focuses on four key pillars: Ensuring every child has birth registration which provides access to healthcare and education; protecting children against abuse, exploitation, and trafficking; securing access to education; and setting a foundation for gender equality.
Donors are incentivized to give by receiving entries to win an Apple Vision Pro mixed reality headset. More information and donation options can be found at https://donateto.win. The sweepstakes to support Street Child United will continue until 11:59PT on August 31, 2024. The winner will be announced on or around September 20, 2024.
Matthew McGahan, CEO of Lottery.com, said: āThis is a significant milestone for Lottery.com. The Company, through its partnership with the WinTogether Trust, is resuming its commitment to supporting philanthropic initiatives that focus on responsible gaming along with local, regional, and global charitable initiatives. Street Child United is a wonderful organization. We believe their mission will resonate with the Sports.comās growing global user base.ā
Bart Myers, Director of the WinTogether Trust, said: āThe WinTogether Trust board is excited for our organization to play a role in the resurgence of Lottery.com. Being able to leverage their powerful brands, Lottery.com and Sports.com, will allow us to exponentially expand the number of organizations we support and the financial impact our sweepstakes make for them.ā
Gambling in the USA
Colorado Launches Illegal Gambling Awareness Campaign
The Colorado Division of Gambling has launched a new illegal gambling awareness campaign.
The āPlay Legit. Gamble Only Where Legal.ā campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues.
The campaign emphasizes legal gambling options, including casinos in Black Hawk, Central City, and Cripple Creek, as well as online sports betting and off-track betting.
āWith many certified and legal gambling sites available, itās never worth it to put yourself in danger. Together, letās play by the rules and ensure that Colorado remains a safe and responsible gaming destination. By recognizing and preventing illegal gambling, we all win,ā Chris Schroder, Director of the Colorado Division of Gaming, said.
In Colorado, gambling opportunities abound, but not all are legal. Illegal gambling operations not only fail to protect players but can also serve as a breeding ground for serious crimes, including fraud, human trafficking, drug trafficking, and burglary, posing a threat to public safety and community well-being. Participants in illegal gambling activities also compromise personal and financial information, putting individuals at risk of identity theft, unreliable payouts, and potential legal consequences, such as fines and imprisonment.
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