Latin America
Altenar signs new deal with Colbet.co and Betsson Group in Colombia

The iGaming provider, Altenar is proud to announce a new partnership with Colbet and Betsson Group. Colbet has been operating and licenced in Colombia since 2017, offering online sports betting and casino games. During 2020, 70% of Colbet was acquired by the international gaming operator, Betsson Group.
During a revamp exercise of Colbet.co, Altenar has now been chosen as the sportsbook supplier for the new site. Domenico Mazzola, Commercial Director for Altenar, said, āWe are extremely happy to return to Colombia and be the sportsbook provider of the new Colbet website. Backed by Betsson Group, Colbet will definitely be a success in the region, and we will do everything we can to support them with our technology and experience in the market.ā
The new version of Colbet.co was released on July 1st, 2021 for Colombian users to enjoy a renewed version and a totally new experience, including the new sportsbook offering by Altenar.
Compliance Updates
ESA Gaming gains Brazilian Certification

Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.
The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.
With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESAās games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.
ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.
The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the providerās intentions to grow its product range in regulated markets.
Thomas Smallwood, CCO at ESA Gaming, said:Ā āReceiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.
āIt is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.ā
Latest News
GLOBE LINK⢠Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

Once again, GAT Cartagena will be the epicenter of the gaming industry in Latin America. NOVOMATIC is unveiling cutting-edge solutions designed to push the boundaries of entertainment in gaming venues. From April 28 to 30, the Hotel Las AmĆ©ricas will host the industry’s key players. As a major sponsor, NOVOMATIC will present innovations that elevate player engagement, optimize operational performance, and drive profitability.
Leading the lineup isĀ GLOBE LINKā¢Ā Xtension Volume 2,Ā NOVOMATIC’s latest Linked Progressive series, engineered to intensify excitement with every spin. Making its grand debut is theĀ RUBY PACKAGE, a premium combination ofĀ GLOBE LINK⢠Xtension Volume 2 and theĀ BLACK EDITION IIĀ 1.49JĀ cabinet. This powerful duo enhances gameplay with striking aesthetics and innovative features like Golden Spins, Expanding Reels, and the Xpress Feature, delivering instant immersion. The package includes five captivating titles designed to maximize engagement:Ā Golden Chicagoā¢Ā XL,Ā Savanna Heatā¢,Ā Sugar Blissā¢,Ā Thunder Reignā¢, andĀ Tiki Crushā¢, each offering a unique narrative and gameplay that takes the thrill to the next level.
On top of that, NOVOMATIC introduces theĀ OBSIDIAN PACKAGE, a high-impact gaming solution that pairs theĀ IMPERA LINKā¢Ā Series 2Ā jackpot with theĀ BLACK EDITION IIĀ 3.27 cabinet for operators looking for additional options. This setup is designed to deliver premium experience, featuring top- performing games and a progressive jackpot system that ensures engaging gameplay and optimized profitability for gaming venues.
Attendees will also get an exclusive preview of other proven Linked Progressives, such asĀ SUPERIA GOLDEN LINK⢠Volume 2, available in theĀ BLACK EDITION IIĀ 3.32, andĀ NOVOLINEā¢Ā GOLDEN LINKā¢Ā Edition 2, featured in theĀ MASTER SLā¢Ā 3.32Ā cabinet. In the multi-game segment, NOVOMATIC will showcase the acclaimedĀ NOVOLINEā¢Ā Interactive Edition X4Ā andĀ Impera Lineā¢Ā HD 9, integrated into the versatileĀ PANTHER 2.27Ā cabinets, reaffirming the company’s innovation and premium entertainment leadership.
“NOVOMATIC’s Linked Progressive Jackpots have proven their success in Latin America’s most prestigious gaming venues, becoming a benchmark for performance among our customers. Now, we are expanding this successful category withĀ GLOBE LINKā¢Ā Xtension Volume 2, featuring theĀ BLACK EDITION IIĀ 1.49J cabinet in the exclusiveĀ RUBY PACKAGE. With this innovative offering, we are taking the player experience to new heights while providing operators with high-performance tools to maximize their results,” saysĀ Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.
These solutions are designed to help operators attract more players, optimize profitability, and deliver unparalleled gaming experiences. At GAT Cartagena 2025, industry professionals will have the opportunity to experience firsthand how these innovations can transform their business and elevate their entertainment offerings. See you at GAT Expo at booth #A25!
Latest News
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.
This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISSā positioning across Latin America and beyond based on shared values of partnership and cultural connection.
Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.
Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISSā growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the companyās response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access ā a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.
In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the companyās global team.Ā
āRubens brings an unmatched level of authenticity, integrity, and passion to everything he does,ā says Ivan Montik, Founder of SOFTSWISS. āOver time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level ā not only as a brand but as a long-term, responsible partner in the region.ā
āIām proud to continue this journey with SOFTSWISS,ā says Rubens Barrichello. āOur first year together has shown how shared values can translate into meaningful impact ā for business, regional markets and local communities. I look forward to helping take this partnership even further.ā
As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in SĆ£o Paulo ā one of the most important iGaming events in the region.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyās product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
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