Latest News
American Flag Football League and LSports Announce $6 Million Exclusive Data Distribution Partnership
The American Flag Football League (AFFL), the preeminent flag football organization in the United States, and LSports, a global leader in the delivery of real-time sports data solutions, today announced an exclusive data distribution partnership valued at US$6 million.
The five-year agreement was announced by LSports Co-Founder and CEO Dotan Lazar, and AFFL CEO Jeffrey Lewis. As the Official Data Partner of the AFFL, LSports will have the exclusive rights to the distribution of the league’s official data. LSports will generate live statistics and odds for all AFFL games beginning with the start of the 2022 season.
The total value of the agreement includes data rights, product development, sales, and support from LSports and the AFFL.
The partnership follows the AFFL’s recent slate of announcements, including its agreement with CBS Sports to broadcast games this summer, the launch of the league’s women’s division, and a commitment to pay equity as both the men’s and women’s champion will each earn a grand prize of US$200,000.
The AFFL offers the highest level of competitive flag football and has attracted some of the NFL’s biggest names in years past, including Michael Vick, Chad Ochocinco, Terrell Owens, Vince Young and Danny Wuerffel. The league features a 7-on-7 format on a 100-yard field, with a 12-person roster and a 60-minute game with 15-minute quarters played over a running clock.
“We’ve long since recognized the American market growth and we expect it to greatly evolve in the next few years. The agreement with AFFL definitely secures LSports a place there,” said Lazar. “This deal positions LSports next to a select few who own exclusive rights to official sports, highlighting our unique offerings. AFFL odds will be a great addition to our already vast offerings.”
“Partnering with LSports is an important step in broadening the AFFL’s awareness and bolstering our relevance in the mainstream,” said Lewis. “As sports betting continues to grow here in the U.S. this will connect the AFFL to more fans, bringing them closer to our game and the rising popularity of flag football.”
Stephen Crystal, Founder of SCCG Management, said of the announcement, “Bringing organizations such as the AFFL into partnership with LSports, is an essential part of our overall effort to open the US gaming market for LSports products and services. We seek and establish value additive relationships in our US business development role for LSports that help us share the compelling LSports growth story. The US sports wagering industry is growing into these new US markets, and companies like LSports will continue to be part of that expansion.”
M Style Marketing, a leading strategy firm in sports and entertainment, played an integral role in introducing and coordinating the partnership between organizations.
“With AFFL’s growth and the excitement in the flag game, partnering with LSports is perfect combination to bring the property to a global fan base,” said Rob Striar, CEO of M Style.
The Men’s AFFL tournament is scheduled for July 23-25 in Indianapolis and will move to Houston, Texas for the remaining rounds, starting August 14. The inaugural Women’s AFFL tournament will debut on August 21-22 and 28-29 in Houston, Texas.
CBS Sports Network will broadcast four live AFFL games, including the 2021 tournament’s Men’s Final and the inaugural Women’s Division Final. Additionally, CBS and CBS Sports Network will carry AFFL content throughout the season, with CBS hosting a 60-minute special broadcast highlighting the best moments of the season.
Canada
Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario
Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.
Latest News
South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino
In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.
Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.
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