GO CRAPS strategy view showing real-time roll history and flexible betting options.
Connect with us
GO CRAPS strategy view showing real-time roll history and flexible betting options.

Press Releases

Sportradar signs groundbreaking agreements with New York Jets, Baltimore Ravens to maximize teams’ sports betting-related performance

Published

on

SPORTRADAR AWARDED TEMPORARY KENTUCKY SPORTS WAGERING SERVICES LICENSE

 

Sportradar, a leading global provider of sports betting and sports entertainment products and services, announced strategic partnerships with the New York Jets and Baltimore Ravens to support their efforts in maximizing sponsor performance and unlocking new opportunities for their partners in the rapidly growing legal sports betting category. These new alliances mark the first-time major U.S. professional sports teams have partnered with a sports technology company to address these types of marketing needs in such an innovative manner.

Sportradar will utilize ad:s, its full service, data-driven marketing solution, to help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners. Specifically, Sportradar is delivering technology that will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns, in the interest of personalizing the fan experience and deepening the degree of engagement. This disruptive approach will also create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.

“Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market,” said Mike Smith, Head of Advertising, US, Sportradar. “Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors. Our end-to-end platform provides each team a number of levers they can pull to ensure they’re delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment.”

With the continued expansion of legal sports betting in the U.S., finding an innovative technology partner that knows how to navigate the fragmented marketplace and uncover potential areas for growth is paramount. Sportradar, which has deep expertise in these areas and strong relationships across the sports betting and sports entertainment ecosystem, is uniquely positioned to help businesses maximize the wide range of opportunities brought about by legalized sports betting.

“This innovative relationship with Sportradar will allow the New York Jets to optimize the overall performance of our legal sports betting partners, both inside and outside of our ecosystem,” said Jeff Fernandez, New York Jets Vice President, Business Development + Ventures.  “The ability to engage, acquire, convert and retain customers in this super competitive and rapidly growing space is of the highest priority for operators.  Sportradar’s proprietary technology and expertise in reaching sports bettors via predictive analytics will be extraordinarily valuable to Official LSB Sponsors of the Jets.”

“As we continue increasing our visibility in the world of sports betting and digital gaming, the Baltimore Ravens are honored to be among the first NFL teams to partner with an industry leader in Sportradar,” Ravens Chief Sales Officer Kevin Rochlitz stated. “Through its unmatched sports data intelligence, Sportradar provides an efficient and robust outlet for our partners to better engage with and cater to fans in this rapidly evolving industry.”

Latest News

WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

Published

on

 

WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.

The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.

Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.

There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.

Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.

There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.

Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.

As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.

The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.

By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.

Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.

“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.

“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.â€

 

Continue Reading

Latest News

Push Gaming makes landmark US debut in Michigan with BetMGM

Published

on

Push Gaming makes landmark US debut in Michigan with BetMGM

 

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.

The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.

BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.

Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.

The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.

Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB).  With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.

The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.

Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.

Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.

“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.

Continue Reading

Latest News

Win Systems successfully held Its exclusive Showroom in Peru

Published

on

Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.