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PlayMichigan.com: Sports betting drops for first time in online era

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PlayMichigan.com: Sports betting drops for first time in online era

 

Michigan experienced its first month-over-month decline in sports betting since launching online sports betting earlier this year, an unsurprising result as the sports calendar slowed in April. But the seasonal slowdown didn’t stop the state from becoming the quickest in the U.S. to $1 billion in online wagering. This as online casinos continued to dwarf sports betting with another month of revenue that neared $100 million, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.

“Sports betting gets the lion’s share of attention, but it will take years for Michigan’s sportsbooks to reach the kind of revenue that online casinos are already producing,” said Jessica Welman, analyst for PlayMichigan.com. “In addition, online casinos aren’t susceptible to the same seasonal ebbs and flows like sports betting. That said, $1 billion in less than four months of online sports betting is no minor feat either.”

Relying mostly on regular season baseball and NBA games to generate action, Michigan sportsbooks accepted $249.9 million in online handle in April, according to official data released Friday by the Michigan Gaming Control Board. That total was down 30.5% from $359.5 million in March. Combined with the state’s $24.2 million retail handle, which was released last week, Michigan’s online and retail sportsbooks collected $274.2 million in bets, 91.1% of which were made online. The combined handle was down 28.5% from $383.7 million in bets in March.

The total handle will likely keep Michigan at No. 5 in the U.S., behind New Jersey, Nevada, Pennsylvania, and Illinois. But with $1.03 billion in online wagers made from the launch of online sports betting on Jan. 21 through April 30, Michigan is the quickest of any state to reach $1 billion in online wagers.

April’s gross operator revenue from online betting slipped to $20.4 million, down 36.8% from $32.3 million in March. Adjusted gross revenue fell to $10.9 million from the record $19.0 million generated in March. That revenue yielded just $312,824 in state taxes. Promotional credits continue to sap the state’s take, even as the promotional spend fell to $9.5 million in April.

“Sportsbooks are in a generally healthy position heading into the typical summer slowdown, especially considering Michigan’s pro teams have not done much to spur interest,” said Matt Schoch, analyst for PlayMichigan.com. “Tax revenue is still a concern, and we will likely have to wait until football season to see significant growth in sports betting again. But with the Olympics this year and the NBA Finals later than usual, sportsbooks can look forward to a busier-than-normal summer. Ideally, that will positively affect tax revenue, too.”

FanDuel/MotorCity Casino topped online operators with a $74.2 million online handle, down from $107.2 million in March. April’s action produced $7.0 million in gross sports betting receipts for FanDuel, down from $7.8 million in March, resulting in a market-best $5.2 million in taxable revenue, up from $5.0 million.

DraftKings/Bay Mills Indian Community jumped to No. 2 with $61.5 million in wagers, down from $76.5 million in March. Gross gaming revenue dropped to $3.4 million from $6 million in March, leading to $1 million in adjusted revenue, down from $3.7 million. BetMGM/MGM Grand Detroit was third in betting volume with $54.9 million, down from $92.6 million in March. Gross receipts fell to $5.5 million from $8.7 million, and taxable revenue dropped to $3.8 million from $6.4 million.

The online market leaders were followed by:

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Barstool/Greektown Casino ($24.8 million handle, down from $39.6 million in March; $1.2 million adjusted gross revenue, down from $3.6 million)
PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($14.1 million handle, down from $14.2 million; -$355,073 AGR, down from $2.2 million)
William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($7 million handle, down from $11 million; -$8,162 AGR, down from $1 million)
FOX Bet/Little Traverse Bay Bands of Odawa Indians ($5.5 million handle, down from $7 million; $163,175 AGR, down from $503,063)
BetRivers/Little River Band of the Ottawa Indians ($2.8 million handle, down from $4.8 million; -$28,856 AGR, down from $537,644)
Twin Spires/Hannahville Indian Community ($1.9 million handle, down from $3.2 million; -$12,190 AGR, down from $209,572)
Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($1.9 million handle, down from $2.2 million; $89,902 AGR, down from $418,529)
Golden Nugget/Keweenaw Bay Indian Community ($874,114 handle, up from $789,792; -$43,215 AGR, down from $70,649)
Four Winds Sportsbook/Pokagon Band of Potawatomi Indians ($345,719 handle, down from $385,009; $107,524 AGR, up from $51,196)
“FanDuel, BetMGM and DraftKings continue to flex their marketing advantages to separate themselves from the state’s other operators,” Schoch said. “As the trio entrench themselves at the top of the market, it will be increasingly difficult for any other operator to break through.”

Online casinos and poker

Michigan’s online casinos and poker rooms continued to impress with $94.9 million in April — down slightly from $95.1 million in March. That total actually represents a small increase in revenue per day, however. Online casinos and poker rooms combined to win $3.16 million per day for the 30 days of April, up from $3.07 million per day in the 31 days of March.

The win yielded adjusted gross receipts of $88.9 million, up from $88.7 million in March, generating $17.8 million in tax revenue for the state and $5.2 million in local taxes.

April’s revenue should keep Michigan close to Pennsylvania and New Jersey, the nation’s two largest iGaming markets in the U.S., though neither of those states has reported April data yet. The biggest difference is where the states are in maturity. New Jersey launched online casinos in 2013 and Pennsylvania launched in 2019.

“There is no precedent for how Michigan has responded to the launch of online casinos,” Welman said. “It’s safe to say that at some point Michigan will challenge to be the largest online casino market in the U.S. The only question is when.”

Other highlights from April:

BetMGM/MGM Grand Detroit led with $36.8 million in adjusted receipts, yielding $7.2 million in state taxes.
FanDuel/Motor City was second with $14.1 million in AGR, producing $2.8 million in state tax. That total edged DraftKings/Bay Mills’ $14 million in AGR.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino.

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Winpot names Miroslava Montemayor as brand ambassador

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Winpot names Miroslava Montemayor as brand ambassador

 

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before

Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.

Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.

Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.

She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.

In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.

Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.

As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.

This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.

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Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.

It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.

Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.

“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.

“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”

Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.

“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.

“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

 

BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).

The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.

IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”

Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”

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Stake strikes new global partnership with Street League Skateboarding

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Stake strikes new global partnership with Street League Skateboarding

 

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in SĂŁo Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

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