Betmotion enters Peruvian market with Melcochita branded Video Bingo title

Betmotion, the leading local Latin American gambling site dedicated to Sportsbook, Lotteries, Casino and Bingo games, has expanded into the Peruvian market with a custom-created Melcochita branded Video Bingo title. Betmotion proudly presents the beloved Peruvian comedian’s very own bingo title that invites players into a virtual theatre for feel-good entertainment. Melcochita promises to share witty stories while the audience sit back to enjoy bingo and a belly of laughs.

Melcochita Bingo is a 90-ball Video Bingo game, which can be played with a maximum of four 5×3 tickets per game. There are 10 different winning prize patterns, in addition to the classic lines and Bingo prizes. Players have an opportunity to earn 10 extra balls per draw to help complete patterns. A jackpot prize is available for those players daring to complete the Bingo pattern with just the initial draw – it’ll be worth it for those who can step up to the challenge.

The Peruvian market is estimated to be worth upwards of $1.5bn and has local characteristics that shape player behaviours. Partnering with the cultural icon Melcochita means that Betmotion is certain to prove a popular operator in the region. The company operates on several fronts and works with more than 40 providers, offering over 3,500 games in different areas, such as sports betting, lotteries, bingo and casino, among other activities.

Betmotion.com’s COO Luis Traversa said: “Melcochita is a cultural hero in Peru and it’s been a pleasure working with him to deliver this localised title. Betmotion is built and run by South Americans, we truly understand the subtle player nuances between the regions. This commitment to a localised strategy ensures we continue strengthening our position in the LatAm market.”