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Psychology of Online Casinos vs Land Based, Analysis of 41 Studies

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Psychology of Online Casinos vs Land Based, Analysis of 41 Studies

 

Scientists have uncovered new information that may uncover why some people have problems controlling their gambling — and reveals all the ways casinos may be encouraging bad behavior

Leanbackplayer has released a summary of new findings on the psychology of gambling and how it affects the brain:

The research looked at 41 studies from 17 different journals over the past 5 years and compiled findings from each.

The research was performed by Will Titterington and Quincy Miller, veteran gaming industry professionals.

The Research Findings

Finding #1
Online casinos have built-in advantages that their brick-and-mortar counterparts struggle to match. Online casinos are more convenient, require less overhead to operate, and allow players to gamble in complete anonymity — important advantages that regular casinos will never be able to replicate.

“In online live casino gaming, the anonymity of the internet allows players to privately engage in gambling without the fear of stigma,” said Dr. Mark Griffiths, a Distinguished Professor of Behavioural Addiction at Nottingham Trent University.

Finding #2
The biggest advantage brick-and-mortar casinos have is consumer trust. Despite advances in cybersecurity, many gamblers simply don’t trust online casinos not to rig the games against them. As long as brick-and-mortar casinos have the edge in trust, they’ll likely enjoy a large slice of the gaming market.

Finding #3
Online casinos may be more dangerous for problem gamblers. The ability to gamble at any time, day or night, without any of the traditional societal safeguards that keep problem gamblers in check can be a recipe for disaster.

“Fundamentally, increased accessibility of gambling activities enables the individual to rationalize involvement in the risk-behavior by removing previously restrictive barriers such as time constraints emanating from occupational and social commitments,” Griffiths said.

Finding #4
Gambling utilizes the power of uncertainty to literally reprogram the brain. Gambling changes how the brain releases dopamine, the so-called “feel-good neurotransmitter.” Over time, the brain adjusts to higher and higher doses, reducing its effectiveness, so that gamblers have to play longer and bet more to get the same effect.

According to one study, the release of dopamine reinforces maladaptive gambling, creating a self-perpetuating destructive behavior.

Finding #5
Casinos — both online and brick-and-mortar — are using new technology to exploit players’ brains. Advances in gaming technology — most notably “losses disguised as wins” — are changing how long players gamble and how much they wager, often with catastrophic results.

Finding #6
The root of gambling addiction may lie in the supplementary eye field (SEF), a little-understood region of the brain designed to control the movement of the eyes. People with dopamine deficiencies also experience abnormalities in the SEF, making them more susceptible to addiction.

Researchers investigating monkeys found that increased neuron activity in this region corresponded to increased risk-taking behavior, and a lack of dopamine increased neuron activity, creating a vicious loop.

Finding #7
Problem gamblers fit a troubling profile. Addiction is more likely to affect men, minorities, and those with preexisting health conditions, and the rise of mobile gaming is making it easier for these people to fall into self-destructive patterns.

Prior to internet gambling, many of these vulnerable individuals weren’t affected so long as they didn’t live near a casino; however, the rise of mobile gaming has led to a corresponding rise in problem gambling among these demographics.

Finding #8
The solution to problem gambling may lie in setting limits. If casinos would enforce — and gamblers would adhere to — limits on how much can be wagered or how long sessions can last, problem gambling could be severely curbed.

 

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Fanatics Betting and Gaming Partners with Continent 8 Technologies for Digital Infrastructure

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Sports betting and online casino operator leverages company’s hosting and connectivity solutions across regulated United States states

Fanatics Betting and Gaming utilizes Continent 8 Technologies to deploy a trusted digital infrastructure as it continues its rapid growth across the regulated United States online sports betting and online casino market.

Fanatics Betting and Gaming uses Continent 8 Technologies’ innovative and reliable digital infrastructure solutions to deliver a seamless player experience in the United States. This includes hosting all of its in-state data centers through AWS Outposts. Continent 8 Technologies is supporting Fanatics Betting and Gaming by managing on-premises infrastructure and services in 20 states across the United States including Michigan, New York, Vermont and West Virginia, to name a few.

Continent 8 Technologies has one of the largest connected networks in the world, spanning over 100 locations across four continents including 30 United States states and counting.

The operator has also signed up for Continent 8 Technologies’ Gaming Exchange. This is a powerful, private Internet that allows Continent 8 Technologies’ customers to connect securely via a virtual private network (VPN) across its backbone network. This enables customers to share traffic at the lowest latency, securely and privately.

“We have worked with Fanatics Betting and Gaming – a top-tier United States operator – from day one of its launch, supporting it as it has grown state-by-state,” the founder and Chief Executive Officer for Continent 8 Technologies, Michael Tobin, said. “Fanatics Betting and Gaming is a high-caliber operator that understands the importance of infrastructure in delivering the top-quality player experience it is building its reputation on. Our leading digital infrastructure solutions provide the reliable connectivity operators need to deploy their online sportsbooks and casinos in regulated United States states quickly and compliantly.”

“Infrastructure is the foundation upon which we build our sports betting and casino experience,” the Vice-President of Technology for Fanatics Betting and Gaming, Bob Pascucci, said. “In Continent 8 Technologies, we have a partner with an unrivaled reputation for supporting its customers, enabling us to continue to drive growth at pace.”

Learn more about Continent 8 Technologies’ United States connectivity and infrastructure solutions at SBC Summit North America, May 7 to 9 at the Meadowlands Exposition Center, New Jersey, stand A290.

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Mohegan Digital Launches New Online Casino Experience in Pennsylvania: Play.MoheganPAcasino.com

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Mohegan Digital Launches New Online Casino Experience in Pennsylvania: Play.MoheganPAcasino.com

 

Mohegan Digital, which is the iGaming division for Mohegan, fully launched a new online gaming experience in Pennsylvania. Play.MoheganPAcasino.com and associated mobile apps are now live and offering an advantageous sign-up bonus. Like all Mohegan Digital online gaming offerings, MoheganPAcasino.com has no shortage of thrilling slots, table games and more.

“This is an exciting moment for Mohegan Digital as we expand our very own online gaming brand to Pennsylvania, in close coordination with Mohegan Pennsylvania,” said Rich Roberts, president of Mohegan Digital. “Our growth with the MoheganSunCasino.com app in Connecticut and New Jersey continues to surpass expectations, as does our PlayFallsView app in Ontario, CA. To now have our fourth launch in the great state of Pennsylvania marks another great opportunity for Mohegan Digital!”

PA residents and visitors can now visit Play.MoheganPAcasino.com or download the MoheganPAcasino.com iPhone app on the App Store, or through Google Play for Androids users as well. Navigation to the new online casino experience is also available through MoheganPA.com.

Play.MoheganPAcasino.com offers players daily jackpots, along with more than 500 total games across Slots, Table Games and Live Dealer offerings. Some popular games at launch are Vegas Nights, BlackJack Diamond Series, Cash Machine, Wheel of Fortune PowerWedges, Cleopatra, Ultimate Fire Link, 88 Fortunes, Deal or No Deal Slingo, Live Dealer games, Baccarat and much more. By this summer, Mohegan Digital is expected to increase the total number of games to 700.

Additionally, Mohegan Pennsylvania’s popular Momentum program, which is a free to sign-up loyalty rewards program allowing members to earn perks, points, tournament invites and leveling up opportunities, will be synced in with online accounts later this spring as part of this exciting roll out of MoheganPAcasino.com. This means that whether guests are playing online or in person at the premier gaming destination in Pennsylvania (Mohegan PA), the benefits build in the same account.

“We’re dedicated to offering an unmatched online gaming platform in the fast-growing iGaming industry,” said Guy Greene VP of Marketing, Mohegan Digital. “Creating a fun, immersive and user-friendly experience, combined with reliability and great guest service are features that Mohegan Digital have become synonymous with, and we’re thrilled to bring it all to Pennsylvania.”

A rebrand of the on-site Sportsbook inside Mohegan Pennsylvania in Wilkes-Barre, PA, which is currently known as the Unibet Sportsbook, will also soon take place. Located near the entrance of Mohegan PA, this popular venue which offers plenty of prop bets, same game parlays, futures and much more, will soon be known as the Mohegan Pennsylvania Sportsbook. Guests can stay tuned to moheganPA.com for details, as this rebrand will also take place at Mohegan Pennsylvania’s off-track wagering locations in Lehigh Valley and Allentown.

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GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

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GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

 

GR8 Tech’s participation at the recent BIS SiGMA Americas event held in SĂŁo Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.

Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

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