Press Releases
PlayAZ.com: Arizona sportsbooks to eventually attract more than $3 billion in bets annually
Arizona will grow into a particularly lucrative market for its fledgling sports betting industry, capable of generating more than $3 billion in annual wagers and $200 million in annual gross gaming revenue, according to estimates by PlayAZ.com, which analyzes and researches the state’s regulated online gaming and sports betting market.
“Arizona is particularly exciting development for legal sports betting in the U.S., with a collection of attributes that will likely help the market mature quickly,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayAZ.com. “In fact, few other of the recently launched U.S. markets have quite as many positive characteristics. Because of this, the future is quite bright in Arizona.”
When Gov. Doug Ducey signed legislation to legalize sports betting in Arizona last week, the Grand Canyon State joined 26 other U.S. states and Washington D.C., that have regulated online sports betting in some form. Twenty-two of those jurisdictions have launched.
According to PlayAZ projections on an Arizona population of 7.3 million, Arizona sportsbooks could take in as much $3.3 billion in wagers annually at maturity, which could come as soon as the market’s third year. That would produce as much as $225 million in gross gaming revenue annually, assuming a 7% “hold,” which is the percentage sportsbooks keep after paying out winning bets.
With a hypothetical 8% tax rate, the state projects $12.3 million in annual tax revenue. But the final tax rate is yet to be determined, and with promotional credits that will reduce the tax liability for operators, an accurate projection is impossible.
Indiana, which launched sports betting in 2019, may be Arizona’s closest comparison among current markets. With some 500,000 fewer residents than Arizona, the Hoosier State produced $1.8 billion in bets and $138.4 million in gross operator revenue in 2020, despite major U.S. sports being shut down for more than three months in 2020. Through the first three months of 2021, Indiana sportsbooks have taken in $938.9 million in bets, including $316.7 million in March alone. The first quarter has produced $72.8 million in gross gaming revenues for Indiana sportsbooks, generating $6.9 million in state taxes.
“There is no question that Arizona will be a fruitful market, but there are still a lot of moving parts that will need to be sorted before launch,” said Dustin Gouker, lead analyst at PlayUSA.com. “Based on what is known now, though, the basic framework will be appealing for sportsbook operators.”
Arizona has a unique collection of positive attributes that should help make it flourish. For one, Arizona has a vibrant sporting landscape that includes a professional team in all four major North American sports leagues, four NCAA Division I college athletic programs, NASCAR races, and multiple PGA Tour events. To capitalize on that landscape, Arizona’s bill has authorized stadiums and arenas over 10,000 seats, plus the Phoenix Raceway and TPC Scottsdale as licensees.
Also, Arizona is an appealing sports tourism market with fans regularly traveling from all over for special events such as college bowl games, the Super Bowl, and the NCAA Tournament, in addition to regular season games and baseball’s spring training. Plus, Arizona has the potential to appeal to some residents of Southern California, who currently count Nevada as their nearest legal sports betting option.
“One of the smartest things that Arizona did was to create a relatively open market, like Indiana, which will spur competition and raise the market’s ceiling,” Ramsey said. “We don’t know the entire framework yet in Arizona. But ultimately a truly competitive market benefits consumers while making the industry a reliable revenue producer for the state for years to come.”
For more information and analysis on regulated sports betting in Arizona, visit PlayAZ.com/news.
Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).
Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.
Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”
Gambling in the USA
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View a video version of this story
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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
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