Press Releases
PlayAZ.com: Arizona sportsbooks to eventually attract more than $3 billion in bets annually
Arizona will grow into a particularly lucrative market for its fledgling sports betting industry, capable of generating more than $3 billion in annual wagers and $200 million in annual gross gaming revenue, according to estimates by PlayAZ.com, which analyzes and researches the state’s regulated online gaming and sports betting market.
“Arizona is particularly exciting development for legal sports betting in the U.S., with a collection of attributes that will likely help the market mature quickly,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayAZ.com. “In fact, few other of the recently launched U.S. markets have quite as many positive characteristics. Because of this, the future is quite bright in Arizona.”
When Gov. Doug Ducey signed legislation to legalize sports betting in Arizona last week, the Grand Canyon State joined 26 other U.S. states and Washington D.C., that have regulated online sports betting in some form. Twenty-two of those jurisdictions have launched.
According to PlayAZ projections on an Arizona population of 7.3 million, Arizona sportsbooks could take in as much $3.3 billion in wagers annually at maturity, which could come as soon as the market’s third year. That would produce as much as $225 million in gross gaming revenue annually, assuming a 7% “hold,” which is the percentage sportsbooks keep after paying out winning bets.
With a hypothetical 8% tax rate, the state projects $12.3 million in annual tax revenue. But the final tax rate is yet to be determined, and with promotional credits that will reduce the tax liability for operators, an accurate projection is impossible.
Indiana, which launched sports betting in 2019, may be Arizona’s closest comparison among current markets. With some 500,000 fewer residents than Arizona, the Hoosier State produced $1.8 billion in bets and $138.4 million in gross operator revenue in 2020, despite major U.S. sports being shut down for more than three months in 2020. Through the first three months of 2021, Indiana sportsbooks have taken in $938.9 million in bets, including $316.7 million in March alone. The first quarter has produced $72.8 million in gross gaming revenues for Indiana sportsbooks, generating $6.9 million in state taxes.
“There is no question that Arizona will be a fruitful market, but there are still a lot of moving parts that will need to be sorted before launch,” said Dustin Gouker, lead analyst at PlayUSA.com. “Based on what is known now, though, the basic framework will be appealing for sportsbook operators.”
Arizona has a unique collection of positive attributes that should help make it flourish. For one, Arizona has a vibrant sporting landscape that includes a professional team in all four major North American sports leagues, four NCAA Division I college athletic programs, NASCAR races, and multiple PGA Tour events. To capitalize on that landscape, Arizona’s bill has authorized stadiums and arenas over 10,000 seats, plus the Phoenix Raceway and TPC Scottsdale as licensees.
Also, Arizona is an appealing sports tourism market with fans regularly traveling from all over for special events such as college bowl games, the Super Bowl, and the NCAA Tournament, in addition to regular season games and baseball’s spring training. Plus, Arizona has the potential to appeal to some residents of Southern California, who currently count Nevada as their nearest legal sports betting option.
“One of the smartest things that Arizona did was to create a relatively open market, like Indiana, which will spur competition and raise the market’s ceiling,” Ramsey said. “We don’t know the entire framework yet in Arizona. But ultimately a truly competitive market benefits consumers while making the industry a reliable revenue producer for the state for years to come.”
For more information and analysis on regulated sports betting in Arizona, visit PlayAZ.com/news.
Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
Latest News
Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement
Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.
QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.
Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”
Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”
QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.
BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.
BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”
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