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PlayAZ.com: Arizona sportsbooks to eventually attract more than $3 billion in bets annually

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PlayAZ.com: Arizona sportsbooks to eventually attract more than $3 billion in bets annually

 

Arizona will grow into a particularly lucrative market for its fledgling sports betting industry, capable of generating more than $3 billion in annual wagers and $200 million in annual gross gaming revenue, according to estimates by PlayAZ.com, which analyzes and researches the state’s regulated online gaming and sports betting market.

“Arizona is particularly exciting development for legal sports betting in the U.S., with a collection of attributes that will likely help the market mature quickly,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayAZ.com. “In fact, few other of the recently launched U.S. markets have quite as many positive characteristics. Because of this, the future is quite bright in Arizona.”

When Gov. Doug Ducey signed legislation to legalize sports betting in Arizona last week, the Grand Canyon State joined 26 other U.S. states and Washington D.C., that have regulated online sports betting in some form. Twenty-two of those jurisdictions have launched.

According to PlayAZ projections on an Arizona population of 7.3 million, Arizona sportsbooks could take in as much $3.3 billion in wagers annually at maturity, which could come as soon as the market’s third year. That would produce as much as $225 million in gross gaming revenue annually, assuming a 7% “hold,” which is the percentage sportsbooks keep after paying out winning bets.

With a hypothetical 8% tax rate, the state projects $12.3 million in annual tax revenue. But the final tax rate is yet to be determined, and with promotional credits that will reduce the tax liability for operators, an accurate projection is impossible.

Indiana, which launched sports betting in 2019, may be Arizona’s closest comparison among current markets. With some 500,000 fewer residents than Arizona, the Hoosier State produced $1.8 billion in bets and $138.4 million in gross operator revenue in 2020, despite major U.S. sports being shut down for more than three months in 2020. Through the first three months of 2021, Indiana sportsbooks have taken in $938.9 million in bets, including $316.7 million in March alone. The first quarter has produced $72.8 million in gross gaming revenues for Indiana sportsbooks, generating $6.9 million in state taxes.

“There is no question that Arizona will be a fruitful market, but there are still a lot of moving parts that will need to be sorted before launch,” said Dustin Gouker, lead analyst at PlayUSA.com. “Based on what is known now, though, the basic framework will be appealing for sportsbook operators.”

Arizona has a unique collection of positive attributes that should help make it flourish. For one, Arizona has a vibrant sporting landscape that includes a professional team in all four major North American sports leagues, four NCAA Division I college athletic programs, NASCAR races, and multiple PGA Tour events. To capitalize on that landscape, Arizona’s bill has authorized stadiums and arenas over 10,000 seats, plus the Phoenix Raceway and TPC Scottsdale as licensees.

Also, Arizona is an appealing sports tourism market with fans regularly traveling from all over for special events such as college bowl games, the Super Bowl, and the NCAA Tournament, in addition to regular season games and baseball’s spring training. Plus, Arizona has the potential to appeal to some residents of Southern California, who currently count Nevada as their nearest legal sports betting option.

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“One of the smartest things that Arizona did was to create a relatively open market, like Indiana, which will spur competition and raise the market’s ceiling,” Ramsey said. “We don’t know the entire framework yet in Arizona. But ultimately a truly competitive market benefits consumers while making the industry a reliable revenue producer for the state for years to come.”

For more information and analysis on regulated sports betting in Arizona, visit PlayAZ.com/news.

Conferences

EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025

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EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025

 

EGT Digital and EGT are ready to welcome operators, players, and industry experts again at this year’s SiGMA Americas show. From April 8 to 10, they will have the opportunity to become familiar with the innovative developments of the two companies at booths E130 and F131.

EGT Digital will introduce its compelling portfolio of casino solutions, featuring more than 120 well-known slot titles, as well as the jackpot top performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.  Guests will also see the newest member of the company’s jackpot family – the 4-level multi-denomination Gods & Kings Link, which will make its debut at the event. It will present its first 2 titles – Glorious Alexander and Ape of Luck, offering players numerous opportunities for winning and entertainment.

The in-house developed “all-in-one” betting platform X-Nave will be showcased with its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can be used as part of the complete solution or separately, as it allows seamless integration with third-party developments.

The Sport Product will reveal rich sports and esports content across numerous markets. EGT Digital’s Gaming Aggregator will show its vast range of more than 13,000 titles from more than 130 popular providers, as well as a number of functionalities for content personalization. X-Nave’s CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, offering a wide diversity of payment methods, will complement the capabilities of the operators to further enrich and customize the offerings for their clients.

EGT’s VLT solutions will also demonstrate their enormous potential for the Brazilian market. Тhe visitors will be able to get acquainted with the brand-new self-service betting terminal, which has been developed specifically for Brazil. Its compact dimensions make it an ideal addition to any location. Gaming options are accessible with a QR code – an innovative feature that players will highly appreciate. The terminal will be equipped with the Gold VLT multigame, which has also been designed specifically for the domestic audience. Its 50 games, including both new high-potential proposals and well-established titles such as Keno Universe, will dive guests into a world full of adventures and attractive prizes.

Celina Guedes, Regional Director Brazil at EGT, commented: “I am very glad that we will participate in SiGMA Americas again this year and will have the chance to present the best of our product portfolio to our current and potential new clients from the region. The exhibition will allow us to increase our popularity among Brazilian key players, on the one hand, and on the other, to consolidate and expand our presence in LATAM as a whole. We are also looking forward to the SiGMA Americas Awards, where we are shortlisted in 3 categories.”

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Compliance Updates

Blitzcrown Secures GLI Certification for Three Crash Games in Brazil

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Blitzcrown Secures GLI Certification for Three Crash Games in Brazil

 

Breaking New Ground in Brazil: Blitzcrown’s Crash Games Now GLI Certified

Blitzcrown, MVG’s pioneering games studio, has secured Brazilian Certification as well as GLI-19 Certification from GLI(Gaming Laboratories International) for its industry-changing three Crash titles. This landmark achievement marks a significant milestone in the company’s expansion into Brazil’s thriving online gaming market, positioning Blitzcrown at the forefront of the region’s rapidly evolving iGaming landscape.

The license comes at an important time for Brazil’s gaming sector, following the launch of the new licensing regime that started on January 1, 2025. The regulatory framework, signed into law in December 2023, has transformed the industry’s prospects.

The certification encompasses 3 innovative crash games: Crash, Fast Crash, and Twin Crash. This strategic milestone establishes Blitzcrown as the premier provider of certified Crash games in the Brazilian market, demonstrating the company’s unwavering commitment to regulatory excellence and gaming integrity. With the GLI-19 and Brazil certification process successfully concluded in March, Blitzcrown has solidified its position as an industry pioneer in this dynamic and emerging market.

Crash games are a recent addition to the global iGaming market, featuring the dynamic evolution of real-time multipliers and immediate reward structures. Blitzcrown has stood out by establishing groundbreaking game mechanisms that offer different and exciting gameplay experiences. Standard Crash provides players with a standard multiplier-based gaming experience, and Fast Crash is optimized for users seeking quick, intense multiplier experiences. The Twin Crash is an original format allowing players to place simultaneous bets on two separate multipliers.

Building on this momentum, Blitzcrown has announced plans to expand its certified portfolio with two additional versions of its innovative Plinko games, demonstrating the company’s strategic commitment to market expansion. This forward-looking initiative underscores Blitzcrown’s dedication to continuous innovation and sustainable growth in the regulated gaming markets.

Blitzcrown is MVG’s edge-game studio focused on pushing game ideas beyond their norms through innovative and non-traditional gaming experiences. The studio has been particularly recognized for its groundbreaking approaches in various game categories, including its successful Crash and Plinko series.

George Cho from MVG said: “This GLI certification testifies to Blitzcrown’s unwavering commitment to offering top-quality, fair gaming systems. We are well placed to take advantage of Brazil’s exciting new regulatory environment and the vast growth potential of the online gaming industry.”

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Latest News

Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025

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Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025

 

Belatra Games, the specialist online slots developer, is set for its latest appearance at BiS SiGMA Americas in São Paulo, Brazil, from April 7-10, 2025. The company will be based at Stand M30, where it will not only showcase its LatAm innovations but also celebrate its 32nd birthday.

This major milestone brings an extra layer of excitement to Belatra’s time in Brazil. iGaming professionals visiting the stand will enjoy an immersive experience inspired by the studio’s popular classics Make it Gold and Mummyland Treasures. Belatra’s stand includes a smoky bar for a mysterious touch, a prize-filled game for visitors, and a live Mummy roaming the event floor to bring the experience to life.

Belatra’s extensive portfolio of award-winning titles brings together timeless hits with powerful, innovative themes, providing unforgettable entertainment for players.

With a strong foothold in LatAm, Belatra’s regional team, based in Buenos Aires, and Belatra’s global team will be in São Paulo to explore new collaborations and showcase its localised approach to the market.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our Latin American presence grows ever stronger with the region forming a major part of our growth strategy. We’re happy to be back in São Paulo for BiS SiGMA Americas to connect with partners and explore new opportunities. This year is extra special as we celebrate our 32nd birthday, so come raise a glass with us at our smoky bar!”

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