Latin America
EveryMatrix appoints Staffan Cnattingius as Latin America commercial lead
iGaming supplier EveryMatrix announces the appointment of Staffan Cnattingius as its new Director of Business Development for Latin America markets. The iGaming veteran will oversee the company’s expansion in Latin America and manage the commercial efforts as a part of the Global Sales team.
Having spent over two decades in the gambling industry serving in managerial roles in both online and land-based casino operations, Staffan Cnattingius is an expert in the Latin American gambling world. The new Director of Business Development joins EveryMatrix after successful tenures at Play’n GO, Copacabana Gaming, and QTech, among others.
With broad experience servicing European Tier-1 operators, EveryMatrix is a B2B provider offering an in-house proprietary turnkey platform, including casino, sports, affiliate management and payments solution. The organisation is set to strengthen its market position in Latin America and also in the United States in the upcoming years. Recently, the company opened its first U.S. commercial hub in Miami, Florida, which plays a pivotal role in growing its footprint in the region.
Erik Nyman, President Americas at EveryMatrix, comments: “I am excited to have Staffan joining our Americas team. He comes with unique experience, in-depth product knowledge, relationships and not least an impressive track record of success in Latin America. His professional experience will enable EveryMatrix’s goal of becoming the leading turnkey provider in the region. Staffan is the right man for the job, and I wish him welcome aboard.”
Staffan Cnattingius, Director of Business Development for Latin America at EveryMatrix, adds: “I’m delighted to be joining EveryMatrix during such an exciting phase of growth in regions I know so well. The company has a remarkable content suite and great coverage in both casino and sports, all delivered via a stellar platform built on amazing technology. But more importantly, EveryMatrix has a fantastic team and great organisational culture, which I’m looking forward to being a part of.”
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21VIRAL ADDS BITBLOX CRYPTO PREDICTION GAMES
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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