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PlayMichigan.com: First full month a winner for online casinos, sportsbooks

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PlayMichigan.com: First full month a winner for online casinos, sportsbooks

 

Michigan’s online sportsbooks extended their record-breaking debut into February with more than $300 million in bets in their first full month after launch, becoming the sixth — and by far the earliest — state to surpass that milestone. This total comes while online casinos hit their own impressive milestone, with Michigan becoming just the third state to reach more than $75 million in gross receipts. It adds up to an online debut unlike any other in U.S. history, according to PlayMichigan, a leading source for news and analysis of the Michigan gaming market.

“Michigan’s gaming industry traveled a winding road before January’s launch of online sportsbooks and casinos, but it is difficult to imagine how an online debut could have gone any better,” said Matt Schoch, analyst for PlayMichigan.com. “It took less than 40 days to transform Michigan into one of the largest U.S. gaming markets. Operators’ enthusiasm for the state before launch has proven prescient.”

Anchored by Super Bowl betting, February brought $301.9 million into Michigan’s online sportsbooks, according to official data released Tuesday by the Michigan Gaming Control Board. That was up 162.1% from $115.2 million in bets taken during the final 10 days in January, though the per-day average dipped slightly to $10.8 million in February from $11.5 million in January.

February’s bets yielded $9.5 million in total gross sports betting receipts, down from $13.3 million in January. With the Super Bowl as a typical promotion-heavy event, taxable revenue fell to a $10.8 million loss after a combined loss of $5.2 million in January. The state still eked out a $142,240 injection into state coffers.

Michigan’s hot start has rocketed the state toward space only occupied by the largest U.S. sports betting markets. Combined with $23.7 million generated by retail casinos, Michigan sportsbooks took in $325.6 million in bets in February. That supplants Indiana, which tallied $273.9 million in online and retail bets in February, as the nation’s No. 5 market. The nation’s four largest markets, New Jersey, Nevada, Pennsylvania, and Illinois have yet to report February data, but all four will likely top Michigan.

“Michigan has long had the potential to be a Top 5 market, but its rapid ascent shows just how much pent-up demand was unleashed,” said Jessica Welman, analyst for PlayMichigan.com. “As exciting as the early returns are, though, we’re still in a period where enthusiasm is in part a product of legal betting still being novel. That said, there is no reason to believe that the market’s growth will stop after enthusiasm normalizes.”

Now with 12 operators, the race for market share is as intense in Michigan as anywhere in the country. FanDuel, which partners with MotorCity Casino in Michigan and is the nation’s largest online sportsbook operator, topped the market for the second consecutive month with $87.2 million in online handle, up from in the first month with $32.6 million in January. Those bets led to a loss of $78,889 in gross sports betting receipts, down from a $622,372 win in January. BetMGM/MGM Grand Detroit’s $75.7 million handle was second, up from $22.8 million in January. But BetMGM topped gross receipts with $5.3 million, up from $5.1 million, which led to $2.4 million in taxable revenue, by far the most in the state.

DraftKings/Bay Mills Indian Community was just behind with a $72.9 million handle, up from $28.2 million in January, but lost $161,496 in gross receipts.

The market leaders were followed by:

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  • Barstool/Greektown Casino ($40.3 million handle, up from $27.5 million in January; $1.9 million in gross receipts, down from $3.3 million)
  • PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($7 million handle, up from $1.5 million; $1.1 million in gross receipts, up from $388,381)
  • Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($7 million handle, up from $248,879; $1.1 million in gross receipts, up from $60,232)
  • William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($5.6 million handle, up from $692,319; $449,316 in gross receipts, up from $125,659)
  • BetRivers/Little River Band of the Ottawa Indians ($3.6 million handle, up from $1.1 million; $120,306 in gross receipts, down from $191,261)
  • FOX Bet/Little Traverse Bay Bands of Odawa Indians ($3.6 million handle, up from $160,052; $120,307 in gross receipts, up from $70,737)
  • Twin Spires/Hannahville Indian Community ($1.9 million handle, up from $327,661; -$277,365 in gross receipts, down from $39,792)
  • Golden Nugget/Keweenaw Bay Indian Community ($497,693 handle, up from $106,904; $69,788 in gross receipts, up from $21,698)
  • Four Winds Sportsbook/Pokagon Band of Potawatomi Indians (launched Feb. 15: $12,680 handle; $3,840 in gross receipt)

“The promotional spend by most operators sapped taxable revenue in the short-term but shows just how competitive the market in Michigan is right now,” Welman said. “The extended roster of online operators is perhaps the most distinguishing aspect of the Michigan market. Having so many quality operators has clearly paved the way for this early success, and fierce competition will continue to benefit bettors as the market matures.”

Online casinos and poker

Online casinos and poker enjoyed another month of record receipts, generating $79.7 million in February, up from $29.4 million in January. February’s results will likely put Michigan as the nation’s No. 2 or 3 market, behind only New Jersey ($103.8 million in January), but on par with the far more mature market in Pennsylvania ($80.4 million in January).

Michigan’s online casinos and poker rooms combined to win $2.8 million per day over the 28 days in February, down slightly from $2.9 million per day in January. Adjusted gross receipts of $75.2 million yielded $14 million in tax revenue for the state. BetMGM/MGM Grand Detroit once again led the market with $26.9 million in gross receipts, which yielded $5.3 million in taxes.

To put Michigan’s growth into perspective, it took New Jersey until April 2020 — more than six years after launching in November 2013 — to surpass $79 million in online casino revenue in a single month.

“The interest in online casino games in Michigan has been off the charts for a new market, but expect the growth to settle a bit in the coming months,” Schoch said. “Regardless, there has never been a more impressive debut.”

For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

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WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.

The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.

Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.

There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.

Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.

There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.

Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.

As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.

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Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.

The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.

By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.

Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.

“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.

“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.”

 

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Push Gaming makes landmark US debut in Michigan with BetMGM

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Push Gaming makes landmark US debut in Michigan with BetMGM

 

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.

The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.

BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.

Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.

The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.

Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB).  With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.

The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.

Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.

Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

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“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.

“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.

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Win Systems successfully held Its exclusive Showroom in Peru

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Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

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