Press Releases
PlayIllinois.com: Sportsbooks finish 2020 with nearly $500 million in December
Illinois online sportsbooks ended 2020 on the highest note yet, pushing the statewide handle to nearly $500 million in monthly wagering and ending the industry’s inaugural year with nearly $2 billion in bets even as retail casinos remained closed in December. But even as the book on 2020 closes, brisk betting on February’s Super Bowl signals an even bigger year ahead, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.
“No state has made a bigger splash in its first year of regulated sports betting than Illinois,” said Jessica Welman, analyst for PlayIllinois.com. “But with growth that is expected of any fledgling market, combined with, hopefully, a return to more normal life for everyone, 2020 should be a prologue to a year that has the potential of being one of the most lucrative for any legal jurisdiction. The caveat is, though, that a lifting of the current suspension of the state’s in-person registration requirements would have a chilling effect throughout the market.”
With retail sportsbooks closed, Illinois online operators attracted $491.7 million in bets in December, according to official data released Monday. That is up 8.6% from $449.2 million in November and represents the fourth-largest handle in the U.S. for the month, behind New Jersey ($996.3 million), Nevada ($588 million), and Pennsylvania ($548.6 million).
December’s bets produced $28.4 million in operator revenue, down from $41.3 million in November. That yielded $3.6 million in taxes for the state.
Despite a pandemic that slowed the launch of sports betting until July and deeply impacted retail sportsbooks, Illinois’ retail and online sportsbooks for all of 2020 produced:
- $1.9 billion in wagers.
- $125.5 million in taxable revenue.
- $20.2 million in state and local taxes.
Despite the historic start, the best is likely yet to come. Bets on February’s Super Bowl, for instance, reached $45.6 million, fourth most among states that released data following the game.
“With results that have rivaled far more established markets, it might be easy to forget that Illinois is still nowhere near its maturity as a market,” said Joe Boozell, analyst for PlayIllinois.com. “The state is still very much ramping up, but there is no question that Illinois will be an increasing force in the industry.”
December’s results were helped by the playoff run of the Chicago Bears, which spurred football betting to $204.4 million, or 41.6% of the state’s handle. College basketball and the opening of the NBA season vaulted basketball betting to No. 2 with $441.2 million, or 29.3% of Illinois’ handle.
Illinois’ sportsbooks are also getting more creative, which should help bolster their bottom line. Some sportsbooks are now offering odds on where major NFL free agents will eventually sign, the kind of unconventional bet that has made its way to only a handful of states.
“Unconventional bets, prop or otherwise, are more than a fun curiosity for sportsbooks,” Welman said. “They offer new ways for consumers to engage, especially during a sport’s offseason. That is especially true for football betting, which commands more action than any other sport.”
With a $195.4 million handle, DraftKings/Casino Queen accounted for 40% of the state’s overall handle. DraftKings’ month was up from $166 million overall and $164.1 million online in November. FanDuel/Par-A-Dice Casino moved to No. 2 with $144.5 million in December, up from $113.5 million overall and $113.3 million online in November. BetRivers/Rivers Casino slipped to No. 3 with $111.2 million, down from $133.2 million overall and $125 million online in November.
New brands, most notably Penn National’s Barstool-branded app, which is among the most popular in Pennsylvania, will reach new customers and open new sources of revenue, and that will raise expectations for the state.
“The more robust the roster of operators in the state, the better it is for customers,” Boozell said. “The Barstool app should be an important addition, capable of not only grabbing a significant share of the market, but also helping to grow the pie for all.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
-
Latest News7 days agoBlokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada7 days agoBCLC Launches “What’s played here stays here” Campaign
-
Latest News6 days agoCT Gaming with First installations in Guatemala
-
Latest News7 days agoPollard Banknote Partners with Maryland Lottery to Launch First Back to the Future-inspired Scratch-off Game
-
Latest News7 days agoSt. Louis Cardinals Announce Marketing Partnership with bet365
-
Latest News7 days agoTrustly Partners with Hard Rock Digital
-
Latest News7 days agoAGS – Pioneering the future of omni-channel gaming
-
awards7 days agoAGS Wins 2025 USA TODAY Top Workplaces USA Award