Press Releases
Aim Lab launches Creator Studio Public Beta

Dream, build, and train in Aim Lab’s Creator Studio, now in public beta on Steam for PC
Aim Lab announced the public beta launch of Creator Studio, a new tool within the popular Aim Lab training software that enables gamers to take their aim training to the next level. In Creator Studio, players can create and build endless possibilities — their own maps, training tasks, and objects — and share them with the community around the world. The Creator Studio public beta is now available in Aim Lab, downloadable for free on Steam for Windows PC.
Aim Lab was built as the ultimate training solution for players of first-person and third-person shooters, blending cutting-edge performance tracking and analytics with artificial intelligence and machine learning to make players better, faster.
With Creator Studio, the power is put back in the community’s hands to dream, build, and train by enabling them to create anything they can imagine and test themselves against any scenario their favorite games may throw at them. Creators can customize every element within Creator Studio, including bot behaviors, target spawning, buildings, terrains, map physics, and more.
Since games are always changing, Creator Studio offers an easy and versatile solution to customizing your practice and build training tasks to share with your friends and Aim Lab’s community of more than 8 million people.
Trailer: https://youtu.be/kbpb7jwTiTA
Key Features
Map Creator: Players can create any map from the ground up based on their needs. Choose from hundreds of objects to add to your map. Re-create your favorite map section, change the look and feel of the environment, add interactive elements, and change the physics.
Target Customization: Customize target look, behaviors, movement, and more. Players can shoot at orbs, bots, or both!
Workshop: Collaborate and share your custom maps and tasks with the rest of the Aim Lab community.
In October 2020, Aim Lab launched a $100,000 Creator Fund to award ten creators $10,000 each to make their own maps, weapons, training tasks, bots, and more to share with the community. As a result, Creator Studio is launching with hundreds of training tasks, offering more training scenarios to players than ever before. In efforts to shine the spotlight on Aim Lab’s talented community, more rewards are planned in the future, to be announced at a later date.
“We want Creator Studio to be the ultimate platform for players to create experiences for the community to improve their in-game skills,” said Dr. Wayne Mackey, founder of Aim Lab. “It’s been immensely satisfying to see how early testers and creators have engaged with Creator Studio and what they’ve made so far. I can’t wait to see the kinds of things people build with it in public beta.”
Aim Lab is currently in Early Access on Steam. For more information, please visit aimlab.gg.
Latest News
Winpot names Miroslava Montemayor as brand ambassador

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
Latest News
BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
Latest News
Stake strikes new global partnership with Street League Skateboarding

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.
This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in SĂŁo Paulo in December.
The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.
Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.
To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”
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