International News
Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA.
These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020.
Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global platforms leadership for WPP, Dentsu Aegis and other agencies. In his most recent role, he served as the cross-functional leader across the entire WPP-Google relationship. Other previous responsibilities at Google included ecosystem development in Sub-Saharan Africa as well as leading demand generation in the wake of the DoubleClick acquisition.
Michael Silberberg, VP Global Agency Partnerships at Admix, commented:
âSince I was a kid reading William Gibson, Iâve been excited by the prospect of ads engaged with immersive digital environments. I canât wait to drive growth of Admixâ ecosystem that enables game developers to monetise their virtual environments with in-play engagements for gamers.â
Alex Faust is joining as EMEA VP AdSales. He spent five years at Spotify, most recently as global leader of its international ad sales and brand partnerships team. Previously he spent seven years at Microsoft across UK and global roles, most recently as sales leader of their multinational team, at the time part of Microsoftâs Global Accounts and Agency org.
He commented:
âWith gaming at the top of the league for audience engagement, we are witnessing the next big shift in media. In-play advertising brings real value to all: brands, game creators and audiences, so the road ahead is incredibly exciting.â
Silberberg and Faust will build out and lead the commercial teams across EMEA and the US, taking Admixâ new products to market with agencies and brands.
Samuel Huber, CEO at Admix, commented:
âIn 2021 every brand is looking at leveraging gaming to reach their users in new ways, so now is the time for Admix to expand commercially. I couldnât be more excited to have Alex and Michael join us to lead our efforts with brands and agencies globally.â
Admix was founded in 2018 and pioneered in-play, a monetisation solution enabling game developers to monetise via non-intrusive data-driven product placements integrated inside gameplay, which provide advertisers with a new way to engage their audiences whilst they play.
Advertisers can buy this unique inventory 100% programmatically via platforms such as DV360, TheTradeDesk or Xandr and target an engaged audience playing games at scale.
In 2020, the company has seen hypergrowth, its SDK now integrated with more than 300 games, and having seen 800% revenue growth across the year from unprecedented inbound and direct sales.
International News
Bragg Gaming Group Reports 7.1% First Quarter 2025 Revenue Rise to EUR 25.5 Million (USD 28.6 Million); 27% Revenue Growth Achieved Excluding the Netherlands

Triple-digit revenue growth in the U.S.; significant increase in profitability through improved product mix
- 27%1Â Revenue Growth Excluding the Netherlands, Driven by U.S. Revenue Growth of 150%
- Gross Profit Margin Jumps to 56.0%, Driven by Proprietary Content Growth
- Adjusted EBITDA Rises 19.7%, Reflecting Strong Operational Leverage
- Robust 63.5% YoY Growth in Cash from Operations, to EUR 4.5 Million (USD 5.0 Million)
- 62% YoY Proprietary Content Revenue Growth, Reaching a Record 15.5% of Total Revenue
Bragg Gaming Group announced its financial results for the first quarter of 2025. The Company delivered diversified revenue growth, significant margin expansion, and strong cash generation, driven by its strategic focus on proprietary content and expansion in key growth markets.
Summary of Financial and Operational Highlights
Euros (millions)(1) | 1Q25 | 1Q24 | Change |
Revenue | ⏠25.5 | ⏠23.8 | 7.1 % |
Gross profit | ⏠14.3 | ⏠11.9 | 20.3 % |
Gross profit margin | 56.0 % | 49.9 % | 612 bps |
Adjusted EBITDA(2) | ⏠4.1 | ⏠3.4 | 19.7 % |
Adjusted EBITDA margin | 16.0 % | 14.3 % | 169 bps |
Operating Income (Loss) | ⏠(1.7) | ⏠(1.3) | 32.5 % |
(1)Â Braggâs reporting currency is Euros. The exchange rate provided is EUR 1.00 = USD 1.12. Due to fluctuating currency exchange rates, this reference rate is provided for convenience only.
(2)Â âAdjusted EBITDAâ is a non-IFRS measure. For important information on the Companyâs non-IFRS measures, see âNon-IFRS Financial Measuresâ below.
âWe are thrilled to be reporting a strong start to 2025, showing that we are executing on our strategy and moving the metrics that we believe are most important to shareholder value,â MatevĆŸ Mazij, CEO of Bragg commented: âDuring the quarter we continued to improve our product mix, generating a greater proportion of revenue from high-margin proprietary content. In turn, this contributed to a higher Adjusted EBITDA margin, which combined with careful cost controls demonstrate operational leverage and increased cash generation.
âAs is widely reported, the Netherlands market has slowed in recent quarters due to regulatory pressures, a challenge faced by Bragg as with all operators and suppliers who serve this regulated market. Iâm pleased that Bragg has shown resilience under these pressures and is reducing its exposure to the Netherlands while seeing strong growth in markets such as the United States and Brazil. Excluding the Netherlands, revenue growth year-over-year came in at a robust 27%1, driven in part by triple-digit growth in the U.S.â
127% YoY revenue growth excluding revenue derived from Braggâs customers licensed and operating in the Netherlands jurisdiction
Key Highlights:
- Improved Margins and Cash generation:Â Adjusted EBITDA margins increased 169bps year over year; excluding non-recurring exceptional costs and FX impacts, EUR 0.9 million of free cash generated.
- Improved Revenue Diversification:Â Continued decreasing reliance on the Netherlands and lower-margin BetCity, replaced by growth in margin-accretive revenue in new markets.
- US Market Growth:Â Bragg experienced triple-digit growth in U.S. revenue derived from its proprietary and exclusive online casino content, significantly outpacing the overall market growth; U.S. expected to contribute up to 15% of revenue this year.
- Brazil Launch:Â Successfully launched content in the newly regulated Brazilian iGaming market, a key strategic territory expected to contribute up to 10% of revenue this year.
- Strategic Partnerships:Â Announced a games development and remote games server technology leasing agreement with Caesars Digital, and invested in RapidPlay, a specialist Brazilian casino content studio.
- Key milestone: first game launched, Caesars Palace Signature Multihand Blackjack Surrender, under recently announced games development and technology partnership with Caesars Digital.
- Leadership Appointments:Â Appointed Holly Gagnon as Chair of the Board.
- Debt Reduction:Â Repaid USD 5 million of its secured credit note and is on track to finalize a new credit facility with improved terms.
2025 Outlook
Bragg remains focused on expanding its presence in regulated markets, enhancing its proprietary and exclusive content offerings, and leveraging its technology to drive continued growth and profitability in 2025 and beyond. The Company is actively advancing a robust pipeline of opportunities to drive strong momentum in the business.
The Company anticipates double-digit growth in Revenue and Adjusted EBITDA in the full year of 2025, with revenue guidance projected at between EUR 117.5 million and EUR 123.0 million, and Adjusted EBITDA in the range of between EUR 19.0 million and EUR 21.5 million, driven by a strategic focus on proprietary and exclusive content, and continued momentum in growth markets such as the U.S. and Latam.
International News
Quick Custom Intelligence (QCI) Expands Global Footprint to 17 Countries, pursues Business Development in 10 More

Quick Custom Intelligence (QCI) continues its rapid expansion, now operating in 17 countries while actively developing business opportunities in 10 additional markets. This growth, combined with QCIâs presence across 30 U.S. states and 90 tribal nations, cements the companyâs position as a global leader in casino and resort intelligence.
âOur expansion into 17 countries is a testament to the universal value of our solutions,â said Andrew Cardno, CTO and Co-Founder of QCI. âWe are seeing a clear validation of our business model across diverse markets, proving that our technology can adapt to regional needs while maintaining its core strength in data-driven decision-making. As we continue to grow, our focus remains on delivering unparalleled analytics that drive operational excellence.â
A key factor in QCIâs success has been the introduction of generative cognitive offloading, allowing operators to streamline complex decision-making by leveraging real-time data intelligence without the burden of manual query building. The Chatalyticsâą graph and query builders have been particularly well received, providing a revolutionary way for operators to interact with their data using natural language and intuitive visualizations. This next-generation tooling ensures that decision-makers can effortlessly explore insights, refine queries, and drive actions with unprecedented speed and accuracy.
QCIâs expansion is bolstered by its strong partnerships, including Modulus, a leading international technology firm.
âThis level of global adoption underscores the effectiveness of QCIâs platform in optimizing gaming and hospitality operations,â said Marc Attal, COO of Modulus. âWe are excited to see QCIâs solutions enhancing data activation, operational efficiency, and customer engagement across multiple continents. The ability to offload complex analytical tasks onto generative cognitive models, coupled with Chatalyticsâ intuitive graph and query builders, is transforming how operators interact with their data.â
With an increasing presence across North America, Europe, Asia, and beyond, QCI is at the forefront of innovation, empowering gaming and resort operators with generative cognitive offloading, intuitive query-building tools, and real-time data activation.
Conferences
SOFTSWISS Invites Partners to âGrab Successâ Together at SiGMA Europe

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces its participation in the SiGMA Europe Summit 2024.Â
SiGMA Europe Summit will be held in Malta at the Malta Maritime Hub from 12 to 14 November. With 1,000 exhibitors, the event will host 27,000 delegates from the iGaming industry and beyond.
Creative Concept
After a resounding celebration of its Grand Anniversary in Portugal, SOFTSWISS is returning to Malta with the award-winning concept, âGrab Success in iGamingâ. The campaignâs slogan fully reflects the industry’s rapidly evolving character. SOFTSWISS incorporated the Maltese crab, inspired by the regionâs natural beauty, as a striking visual element in its marketing campaign. This creative approach was recognised and rewarded at the prestigious EGR Marketing and Innovation Awards 2024.Â
InnovationsÂ
During the SiGMA Europe Summit, SOFTSWISS will showcase three new innovative solutions alongside its other well-established products. Recently launched products include the Lotto Software, the Retail Betting Solution, and the Horse Racing Module. Additionally, Affilka by SOFTSWISSâ team will reveal a new feature for its affiliate software â Geo-Distributed Redirect Application.Â
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares: âWorking at the heart of the industry, in Malta, for many years, SOFTSWISS see the SiGMA Europe Summit growing and constantly bringing together industry leaders, experts, and prominent players in the market. SOFTSWISS looks forward to meeting its partners and friends at the last big event of the year to finalise current projects and prepare a basis for next year’s collaborationsâ.
Public SpeakingÂ
During the SiGMA Europe Summit, SOFTSWISS experts will also share their profound professional experience. Vitali Matsukevich will shed light on the important theme âHow to choose a secure and safe crypto casinoâ for those who want to learn more about selecting a trustworthy crypto casino by focusing on licensing, security, and spotting red flags.
Partners and potential clients can book a meeting with the SOFTSWISS team at the companyâs stand 2145 via the link to discuss mutual projects and the newest iGaming trends.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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