Press Releases
PlayNY: New York could be $20 billion sports betting market, but may not reach potential

New York could become the largest legal sports-betting market in the United States, capable of generating $20 billion a year in wagers, if Gov. Andrew Cuomo makes good on his proposal to make online sports betting legal in the state, according to projections by PlayNY, which offers news and analysis of the New York gaming market. But the state could fall short of that potential if mobile sports betting is run as a monopoly through the New York State Gaming Commission.
âThere is no question that New York would almost immediately become the crown jewel of the legal U.S. sports betting market,â said Dustin Gouker, lead analyst for PlayNY.com. âThe devil is always in the details, but opening a market that could be worth more than $20 billion a year in bets could be a game-changing moment for the entire industry. On the other hand, a state monopoly, such as what Gov. Cuomo proposed, would be a mistake that could forever limit the ceiling for New York.â
With an open market such as New Jersey, New York has the potential to generate more than $1 billion of gross gaming revenue annually on more than $20 billion in bets, according to PlayNY projections. Though the tax structure is yet to be decided, if taxed identically to retail sportsbooks, that would produce more than $100 million in tax revenue annually.
The Empire State has already proven to be a significant revenue generator for New Jersey. A report from gaming researcher Eilers & Krejcik Gaming in February 2020 estimated New Yorkers wagered $837 million in New Jersey in 2019.
âMobile sports betting will undoubtedly draw billions in bets in New York, and is easily one of the most prized markets that have yet to legalize it,â said Eric Ramsey, analyst for PlayNY.com. âIt will be a big market no matter what, but the Cuomo plan has a chance to significantly lower the potential revenue ceiling.”
Several states have structured their online sports betting operations as a state-run monopoly. States such as New Hampshire, which contracted DraftKings to operate the stateâs online sportsbook, have contracted major sports betting brands with positive results. Others, such as Montana, Oregon, and Rhode Island, operate online sports betting exclusively themselves. Generally, that results in suppressing a stateâs handle by an average of 50% of the marketâs potential, according to PlayNY research.
A state-run sportsbook allows the state to capture more of the gross gaming revenue, which makes it appealing to state governments. But a monopoly would do little to aid struggling racetracks and retail casinos in New York. And bettors are left with fewer choices and less enticing promotions, among other issues.
âThe intent for New York and other states is to produce revenue for the state, and a state-run monopoly can do that very thing,â Ramsey said. âBut bettors ultimately suffer and tend to engage less than in states that are open markets, artificially reducing the size of the market. Itâs a balance that New York will have to grapple with as the state figures out how to structure mobile sports betting.â
For more information and analysis on regulated sports betting in New York, visit PlayNY.com/news.
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The âPlay Responsiblyâ tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) â a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps â all in under two minutes.
Key Features:
- Completely anonymous â no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
âWhile our media platforms primarily serve the B2B side of the industry, we know theyâre also visited by players looking for insights and updates. Thatâs why itâs important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.â – ZoltĂĄn TƱndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHERâs gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Latest News
Evoplay enters Peruâs lottery vertical through a partnership with LoterĂas Torito

Evoplay, the award-winning game development studio, has partnered with LoterĂas Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplayâs most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on LoterĂas Toritoâs platform. Each title has been localised and tailored to meet the lotteryâs regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, LoterĂas Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplayâs instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: âWe are immensely proud to be working with LoterĂas Torito. âI firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.â
JosĂ© Ludeña DĂaz, Director of Operations at LoterĂas Torito, added: âEvoplayâs games are one of a kind. Theyâre innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.â
Latest News
Gila River Resorts & Casinos Announces Brand New Bingo Venue

Gila River Resorts & Casinos has announced the opening of a brand-new bingo hall at its newest property, Santan Mountain. To celebrate the launch of bingo at Santan Mountain and unveil its new bingo club, Gila River Resorts & Casinos will be hosting a grand opening event that is open to the public on Aug. 29 – Sept. 1. The grand opening event will be held from 10a.m. to 12p.m. and 4p.m. to 6p.m., at Gila River Resorts & Casinos – Santan Mountain, located at 7101 Gilbert Rd. Chandler, AZ 85249.Â
Attendees can look forward to seeing the Worldâs Largest Bingo drum, giveaways, live DJ, a surprise celebrity guest host and more throughout the grand opening weekend. The first 230 guests in line for each session will get to spin the prize wheel and win a free t-shirt, dauber, gift card, hat, varsity jacket, or other prizes while supplies last. Attendees will also have a chance to participate in Santan Mountainâs inaugural bingo games at 12p.m., 5:30p.m., and 6:30p.m. Santan Mountain is offering a âBuy One, Get One Freeâ special offer for electronic ticket packages during the grand opening weekend, Friday, Aug. 29 – Monday, Sept. 1.
The new state-of-the-art bingo room also will host Bingo After Dark. Also known as B.A.D. Bingo, the exciting late night sessions will take place every Saturday night at 11:30p.m. and include a live DJ, line dancing, glowsticks, cash prizes, and more. Sales start at 9p.m. and spots fill up fast. Attendees wonât want to miss the surprise hosts for the first ever B.A.D. Bingo session at Santan Mountain on Saturday, August 30.
âBingo has consistently been one of the most beloved and high-energy experiences at our Vee Quiva location, drawing loyal guests and new players alike with every session,â said Gila River Resorts & Casinos’ General Manager, Denise Pfaff. âWe knew we had something special, and with the excitement and demand continuing to grow, it only made sense to bring bingo to our newest and most modern propertyâSantan Mountain. Weâre thrilled to introduce a vibrant new way to play and win in a one-of-a-kind setting.â
Santan Mountainâs 13,000-square foot Bingo Club boasts an indoor/outdoor open floor plan with floor-to-ceiling windows offering stunning panoramic views of the San Tan Mountains. The bingo hall also features a world-class sound system and lighting system for an immersive playing experience, a dance floor, sophisticated decor and modern interior design elements, 98inch HDTVâs, and digital bingo options and playing features. Bingo sessions will be hosted daily, with bingo ticket packages ranging from $30-$225.
In addition to the new bingo club, Gila River Resorts & Casinosâ Santan Mountain is a modern gaming destination and home to the largest casino sportsbook in the state, 900+ slot machines and table games, a luxurious High Limit Room, five culinary concepts, three bars and lounges, and live music on the weekends.
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