Press Releases
PlayColorado.com: Sports betting reaches $207.7 million in September, surpassing Indiana
Colorado scored its biggest month of sports betting yet, as an unparalleled sports schedule that featured the first games of the NFL season, MLB, and the NBA and NHL playoffs sent the state’s bettors into online and retail sportsbooks in September. Edging Indiana with a record $207.7 million in bets for the month, and with a bevy of new operators making their debut, Colorado joins a group of five states that have generated more than $200 million in a single month, according to analysts from PlayColorado.
“Colorado is nowhere near maturity as a market, and yet its gains continue to put it among the top markets in the U.S.,” said Dustin Gouker, lead analyst for PlayColorado.com. “Interest in the Denver Broncos was bound to help spur interest in the NFL’s first few weeks. But September still managed to outpace what we could have reasonably expected just two months ago.”
September’s handle, which was released Friday by the Colorado Department of Revenue’s Division of Gaming, was up 61% from $128.6 million in August. September’s wagers led to $4.2 million in gross gaming revenue, down 45% from $7.5 million in August.
Colorado edged Indiana to temporarily take over the No. 4 spot among U.S. legal sports betting markets. Indiana also enjoyed a record September with $207.5 million in handle. Fledgling Illinois, which leapfrogged the Centennial State with $140 million in August bets, has yet to announce its September data.
September’s gains netted a loss of $3.4 million in betting proceeds, down from $1.9 million in August, a product of bad luck and heavy promotions for the state’s sportsbooks. Despite the loss, $69,772 was injected into state coffers.
The return of the Denver Broncos and NFL was a key reason why betting was so brisk. WIth three full weekends of NFL action, football generated $38.6 million in wagers. Baseball, though, showed surprising strength by generating $47.1 million. Heavy interest in the Denver Nuggets, who weren’t eliminated from the NBA playoffs until Sept. 26, led to $36.9 million being bet on basketball. Hockey chipped in $11.3 million.
“The NFL is king in every major U.S. sports betting market, so it is no surprise that Colorado bettors showed significant interest, but baseball is proving formidable,” said Jessica Welman, analyst for PlayColorado.com. “Colorado is quickly developing into a well-rounded market with significant betting interest in a wide array of sports, including table tennis, which remains shockingly popular.”
Online sportsbooks have proven to be by far the overwhelming preference for Colorado’s bettors. $203.9 million, or 98.2%, of all September’s wagers were made online. That is essentially even with 98.5% in August. No other major legal sports betting market has seen such a high percentage of its monthly handle generated online.
Operators have clearly noticed. In September alone, Colorado welcomed the launch of four new online sportsbooks, including theScore, William Hill, Betfred, and Sportsbetting.com.
“The Colorado market will continue to sort itself out for the foreseeable future, and its growth prospects remain enormous as more and more operators enter,” Welman said. “Illinois’ population will make it nearly impossible for Colorado to keep pace, but catching Indiana so quickly is impressive. In fact, Colorado’s race with Indiana remains among the most intriguing storylines of U.S. sports betting.”
For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/news.
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
Financial reports
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
U.S. commercial gaming revenue reached $17.71 billion in Q3 2024, the industry’s highest-grossing Q3 on record, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. This makes Q3 2024 the industry’s 15th consecutive quarter of annual revenue growth, with September marking the 43rd straight month of rising year-over-year commercial gaming revenue.
Through the first nine months of the year, nationwide commercial gaming revenue stands at $53.24 billion, pacing 8.0 percent ahead of 2023 and putting the industry on track for a fourth straight record revenue year.
In Q3 2024, 29 of the 35 commercial gaming jurisdictions operational last year saw increased year-over-year revenue. This growth resulted in an 8.9 percent year-over-year increase in state and local taxes tied directly to gaming revenue, with commercial gaming operators contributing $3.79 billion in taxes across the quarter.
Quarterly revenue from land-based gaming – encompassing casino slots, table games and retail sports betting – totaled $12.56 billion, 0.62 percent lower than Q3 2023. Meanwhile, combined revenue from online sports betting and iGaming totaled $5.14 billion in Q3 2024 as online gaming made up 29.0 percent of commercial gaming revenue, a significantly higher share than in Q3 2023.
Looking at each sector in Q3 2024:
- Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.38 billion, a contraction of 0.9 percent year-over-year.
- Legal Sports Betting: Americans legally wagered $30.3 billion on sports, generating $3.24 billion in quarterly revenue (+42.4% YoY). Recent market launches in Kentucky, Maine, North Carolina and Vermont contributed to this growth.
- iGaming: iGaming generated $2.08 billion in revenue, marking a 30.3 percent year-over-year increase.
“Q3 2024 continued gaming’s momentum from the first half of the year, with online casino and sports betting driving strong growth. At the same time, new brick-and-mortar casino openings bolstered traditional gaming, which still accounts for the bulk of industry revenue,” said AGA Vice President of Research David Forman. “More than a quarter of commercial revenue now regularly comes from online sources, raising the importance of continued sustainable growth with consumers in those states.”
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