Quick Custom Intelligence (QCI), the global leader in AI-driven casino analytics, today announced a strategic partnership with ComOps, a hospitality performance partner delivering support-as-a-service solutions that enhance guest experiences and improve workforce efficiency. Through this partnership, QCI clients can now extend their host teams with ComOps’ bilingual (English/Spanish) player-development agents, available as fractional or fully virtual support.

Key Benefits for Casino Operators:

Turn-key scalability: ComOps agents operate directly within the QCI Enterprise Platform, receiving real-time access to player lists, campaign tasks, and performance dashboards. This allows properties to rapidly scale host operations without increasing headcount.

Secure, compliant operations: Agents access property systems via Microsoft® Virtual Desktop with multifactor authentication. All work is performed in a secured, clean-desk facility—no phones, pens, or paper—protecting player data and marketing offers.

Full-service guest engagement: Services include inbound and outbound telemarketing, VIP event invitations, and follow-up calls are executed from QCI’s dynamic call lists. When required, ComOps agents can enter hotel reservations directly into leading PMS platforms, Agilysys PMS, Oracle OHIP, or Infor HMS, to complete the guest journey.

Rapid deployment: Game Changing Technologies (GCT) will provision and manage all additional QCI licenses required, streamlining onboarding and accelerating time-to-value.

“Our customers are scaling faster than ever, and staffing expert host talent can be a major constraint,” said Dr. Ralph Thomas, CEO of QCI. “By integrating ComOps’ secure, off-site human agents into the QCI workflow, operators can instantly expand capacity, maintain data integrity, and focus on delivering personalized guest experiences that drive revenue.”

“Casinos need flexible, cost-effective ways to deepen player relationships,” added Robert Levine, CEO of ComOps. “This partnership combines ComOps’ hospitality expertise with QCI’s real-time analytics to help properties increase trip frequency, elevate guest engagement, and optimize VIP experiences.”

Maryland’s six casinos combined to generate $165,661,894 in revenue from slot machines and table games during July 2025. The statewide total was down $4,159,416 (-2.5%) compared to July 2024.

Casino gaming contributions to the state during July 2025 totaled $71,857,827, a decrease of $305,727 (-0.4%) compared to July 2024. The July 2025 contributions included $51,742,064 to the Education Trust Fund, a decrease of $272,892 (-0.5%) compared to July 2024.

Casino gaming revenues also support the communities and jurisdictions where the casinos are located, Maryland’s horse racing industry, and small, minority- and women-owned businesses.

Maryland’s six privately owned casinos offer both slot machines and table games: MGM National Harbor in Prince George’s County; Live! Casino & Hotel in Anne Arundel County; Horseshoe Casino Baltimore in Baltimore City; Ocean Downs Casino in Worcester County; Hollywood Casino Perryville in Cecil County; and Rocky Gap Casino Resort in Allegany County.

The gaming revenue totals for July 2025 were as follows:

MGM National Harbor (2261 slot machines, 208 table games)

$68,587,339 in July 2025, a decrease of $3,396,384 (-4.7%) from July 2024

Live! Casino & Hotel (3832 slot machines, 179 table games)

$59,702,771 in July 2025, a decrease of $2,860,124 (-4.6%) from July 2024

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Horseshoe Casino (1365 slot machines, 115 table games)

$14,415,536 in July 2025, an increase of $1,098,302 (8.2%) from July 2024

Ocean Downs Casino (900 slot machines, 18 table games)

$10,236,754 in July 2025, an increase of $615,672 (6.4%) from July 2024

Hollywood Casino (731 slot machines, 23 table games)

$7,622,642 in July 2025, an increase of $325,372 (4.5%) from July 2024

Rocky Gap Casino (630 slot machines, 12 table games)

$5,096,851 in July 2025, an increase of $57,746 (1.1%) from July 2024.

The Illinois Gaming Board (IGB) adopted new rules that expand existing restrictions on advertising, marketing and promotions for licensed casino, video gaming, and sports wagering operators including a ban on advertising on college campuses and new requirements to protect the public, especially young people and problem gamblers.

“By adopting these measures, the IGB is building upon existing regulations to implement additional safeguards and standards that further protect the public and encourage responsible gambling habits. These regulations provide for clear, consistent, ethical, and transparent advertising and marketing guidelines for all casino, video gaming, and sports wagering operations under IGB jurisdiction,” said IGB Administrator Marcus D. Fruchter.

While previous IGB rules placed restrictions on advertising and promotional content which included prohibitions against false or misleading claims and other restrictions, the new rules go farther to ensure advertisements are not placed in locations where they are likely to be seen by underage or vulnerable populations. The expanded rules also require operators to maintain advertising records and include prominent, responsible gaming messages in advertising, marketing and promotions.

After assessing the advertising and marketing rules for sports wagering adopted in 2020, the IGB determined that those limitations apply equally to video gaming and casinos. The IGB further determined to enhance the existing rules to best assure an ethical advertising environment that restricts enticements to minors and those with gambling problems.

The revised advertising and marketing rules which expanded and codified practices for all gambling segments under IGB jurisdiction are now effective, following a public notice and comment period, the May 13, 2025 approval from the Illinois General Assembly’s Joint Committee on Administrative Rules (JCAR), and publication by the Secretary of State in the Illinois Register Issue 31 on August 1, 2025.

The rules feature requirements for Illinois operators including:

• Prohibition from having advertisements or promotions published, aired, broadcast, displayed, or distributed on any college or university campus, or college or university media outlets such as college or university newspapers and radio or television broadcasts, or any sports venues used primarily for college and university events.

• Prohibition from depicting college or university students, colleges or universities, or college or university settings.

• Retention of copies of all advertising and marketing materials including a log of when and how those materials have been published, aired, displayed, or distributed.

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• Allowing patrons the option to unsubscribe or opt out of advertising, marketing or promotional materials. Additionally, operators should comply with any patron request to unsubscribe or opt out of receiving materials as soon as practicable.

• Prohibition on entering into agreements with third parties to conduct advertising or marketing on behalf of, or to the benefit of, the Illinois operator when compensation is dependent upon, or related to, the volume or outcome of wagers.

• Include problem gambling text as determined by the Illinois Department of Human Services in all advertising and marketing materials.