Latest News
GameFly Sold

Ownership behind Alliance Entertainment buys GameFly; Games inventory to see major boost, along with new product and service rollouts
The ownership group behind Alliance Entertainment, the world leader in music, movie, video game, and consumer products distribution, has purchased GameFly, the powerhouse in video game disc rentals. This new partnership will allow GameFly to provide customers with an expanded catalogue of gaming products for sale, as well as new enhancements to GameFlyâs game subscription service and a large expansion of new and catalog games available to rent.
âWeâre intensely focused on listening to what our customers are telling us, and then finding ways to give them what they are asking forâ said Jeff Walker, Co-owner and CEO of both Alliance Entertainment and GameFly. âAlliance is the largest distributor of physical media in the US, and weâre using our expertise with GameFlyâs nearly 20 years of experience in subscription game rentals to imagine new offerings that previously were not doable.â GameFly will continue to operate independently from Alliance, yet will benefit from its extensive infrastructure.
New Products and New Enhancements to Game RentalsÂ
GameFly users are now able to purchase new games, movies, game controllers and headsets, consoles and pop culture collectibles from Funko and other brands via GameFly.
GameFlyâs well-known console game rental service, still going strong after nearly twenty years, will soon be getting some upgrades of its own, according to Tim Hinsley, President of GameFly: âA wider catalog of gamer-centric products is just the beginning of the increase in value we want to bring GameFly customers. Over the coming months, weâre going to be making some big announcements about fresh changes to our subscriptions that we think will make console gamers very happy. We canât wait to show them what weâve been working on.â
GameFly Offers Unique Value In the Console Gaming Market
GameFly is the leading video game subscription service in the US, the only one that offers gamers a way to get a new release game disc on PS4, XBOX One, Nintendo Switch and more, shipped for free to their door, for one flat monthly fee.
âThere are more online and streaming subscription options today than ever, but their game selection is quite limited – Weâre still the only service that lets you get any brand new game disc on any major console for as little as 54 cents a day,â says Chris Anderson, VP of Product at GameFly. âWith the top new games available on release day, a back catalog of over 8,000 games, and the option to keep your game at some of the lowest prices anywhere, GameFly helps gamers stretch their gaming dollars farther.â
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimplerâs plans and structure in Brazil.
âWe are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,â said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimplerâs seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
âThis milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazilâs dynamic digital economy,â said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
âWith our experience powering over 80% of Swedenâs population through Swish, weâre bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. Weâre looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,â Strand said.
The authorization by the Central Bank is another step in strengthening Zimplerâs foundation in Brazil, following the opening of its SĂŁo Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGSâ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGSâ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: âEntering Connecticut is a huge milestone for us. Itâs not just another market, itâs a testament to the momentum our interactive division has built across the US.
âBy bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, weâre giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesnât just deliver games, we deliver experiences that resonate. Weâve seen firsthand how our land-based hits translate online, and weâre excited to roll out even more content throughout the year.â
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRGâs âTalking with Children About Gamblingâ educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
âWeâre proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,â said Anna Isaacson, NFL senior vice president of social responsibility.
âThe NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,â said Arthur Paikowsky, president of ICRG.
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