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ILLINOIS SPORTSBOOKS HIT $140 MILLION IN AUGUST DESPITE OBSTACLES Overcoming inconsistent remote registration and limited sportsbook options, Illinois now the fifth-largest legal market in the U.S., according to PlayIllinois
Illinois online and retail sportsbooks attracted $140.1 million in bets in August, making the state the fifth-largest legal market in the U.S. The state’s rapid ascension comes even as in-person registration rules remain inconsistent and tenuous, and without the largest operator in the country for much of the month, according to PlayIllinois analysts.
“August’s results are a testament to just how lucrative a market Illinois truly can be,” said Dustin Gouker, lead analyst for PlayIllinois.com. “In-person registration was stunting growth, and that ended on Aug. 21. And FanDuel did not launch until the end of the month. Even with that, Illinois found itself ahead of Colorado, which has matured much more quickly, and on the heels of Indiana, the country’s fourth-largest market.”
The $140.1 million wagered in August was up 167% from $52.5 million in July, according to official reporting released Tuesday. That is more than Colorado’s $128.6 million in August, but less than neighboring Indiana’s $169 million.
August’s bets produced $7.2 million in adjusted gross revenue statewide, which yielded $1.2 million in taxes.
Without football, Illinois’ strong August performance came almost entirely on the power of the Major League Baseball, NBA, and NHL games. It was helped by remote registration — which allows bettors to sign up for an account without ever physically appearing at a state sportsbook — for the last 10 days of the month.
“The NFL will generate far more interest, and with mobile registration back for all of September, the pool of bettors will certainly grow significantly,” Gouker said. “August is really just a first taste of what Illinois can do as a market.”
BetRivers/Rivers Casino in Des Plaines — which had a significant head start on its competition — was by far the state’s largest revenue producer. BetRivers/Rivers Casino accepted a whopping $118 million in online and retail bets, yielding $6.3 million in adjusted gross revenue.
DraftKings — the nation’s No. 2 online sportsbook, operating under the Casino Queen license in Illinois — drew in $13.1 million in online bets. Rival FanDuel — the nation’s No. 1, which is partnering with Par-A-Dice Casino — attracted $4.2 million in bets after launching Aug. 28.
“BetRivers’ head start is a massive advantage that both FanDuel and DraftKings will have to try to overcome,” Gouker said. “But they are the two largest operators for numerous reasons, and it will be interesting to watch how long it will take for those two to eat into BetRivers’ market lead.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.
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