Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers’ mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation.

Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers, up to $10,000. To amplify awareness, include hashtags: #TwitchCon #BongoCat #Lightstream #Xsolla #SoEveryoneCanGame.

“We’re thrilled to partner with AbleGamers at TwitchCon 2024 to support their mission of making gaming more accessible for everyone. By engaging with our booth and sharing their experiences online, attendees collect a unique piece of Xsolla and Lightstream memorabilia and contribute directly to the gaming community. It’s an incredible opportunity to connect the gaming community with a cause that promotes inclusivity and empowerment,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

2,000 pins will be distributed—1,000 featuring the iconic Xsolla Cat design and 1,000 co-designed with Lightstream. These limited-edition pins will be available only at the Xsolla booth on a first-come, first-served basis.

How Your Participation Makes a Difference:

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By participating in this campaign, you’ll collect a unique pin and help fund critical resources and support for gamers with disabilities.

Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.

Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.

Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.

The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.

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PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal.  “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.

SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.

Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”

On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”

Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.

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This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”

FanDuel, the premier online gaming company in North America,  announced a second $1 million donation to Operation HOPE, the nation’s leading non-profit dedicated to financial literacy, to promote financial empowerment and expand access to free financial counseling to residents of Kentucky. The announcement comes one year after the launch of mobile sports betting in the state and reinforces FanDuel’s commitment to responsible gaming practices by improving access to personal financial literacy education.

Through the expanded partnership, Operation HOPE will implement its HOPE Inside program and provide Kentucky residents access to Financial Wellbeing Coaches. The coaches will offer virtual and in-person financial health sessions across the state at no cost. Coaching sessions provide individuals with financial knowledge and tools to create a secure future, including helping with strategies to best manage entertainment spending, build savings, improve FICO (credit) scores and decrease debt.

“FanDuel believes in the importance of financial literacy education and how expanding access can promote and empower responsible gaming,” said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel. “By extending the impact of our Operation HOPE partnership to Kentucky, we are able to help fund access to financial counseling across the state and reinforce our commitment to giving back to the communities in which we operate.”

“At Operation HOPE, we’re proud to partner with FanDuel to help educate individuals about responsible gaming, budgeting and savings,” John Battista, VP Partner Success at Operation HOPE said. “FanDuel has been a committed partner supporting our efforts to empower families and communities across the U.S. with the tools they need to thrive in today’s economy,”

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Earlier this year, FanDuel kicked off its partnership with Operation HOPE by donating $1 million and expanding access to the HOPE Inside program in Massachusetts, with the Kentucky expansion representing the next phase of the partnership. FanDuel and Operation HOPE will release content across digital OOH, radio and paid social to promote the program in Kentucky and drive awareness of the availability of free financial counseling.