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Betsson Group Renames Suaposta and Presents a New Betting Platform

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Betsson Group Renames Suaposta and Presents a New Betting Platform

 

The innovative project was conceived in partnership with the Jockey Club of Rio Grande do Sul, qualifying the operator for a leadership position in the country.

Betsson Suaposta is now called Betsson. This is the third and final phase of the rebranding project, which has been coordinated by Betsson Group in partnership with the Jockey Club of Rio Grande do Sul. Betsson’s technical platform, more modern and complete with additional features, and a local customer service team gathering all the necessary expertise, together provide an undisputed betting experience from Brazil to Brazilians.

“We are very excited to present our new platform to the market and to our customers, positioning the Betsson brand in Brazil. We have communicated all phases of this re-branding, with total transparency, to make sure the transition was smooth and giving the community the opportunity to become familiar with Betsson. Although new here in Brazil, Betsson is a world leader in the iGaming market”, explained André Gelfi, founder of Suaposta and now Managing Director of Betsson in Brazil. “In this special moment, we would like to express our gratitude to our partners at the Jockey Club of Rio Grande do Sul, who believed in our vision and supported us to make this project happen in record time”, he completes.

For José Vecchio Filho, president of the Jockey Club of Rio Grande do Sul, it is an honor to be part of Betsson’s growth. “We are proud to be part of this successful journey. It is essential for the Jockey Club Rio Grande do Sul to have a global partner that supports our traditional club and regional gaucho horseracing. We are very confident that together we are well-positioned to become leaders in Brazil, ”he said.

New Betsson platform
With Brazil, Betsson adds yet another market to its scalable platform, where the operator’s proprietary technology offers customers new and exciting features across the board, enhancing the betting experience.

In addition to being able to follow the “Daily Jackpots”, with millionaire prizes at the largest racetracks in the world, users of the platform will now also be able to mark their favorite horses and receive notifications during races. The “General Statistics” feature will provide the bettor with complete performance information on horses, jockeys, and trainers. Another highlight is the “Early Bet”, through which the user will be able to choose and bet in advance on their selected races.

The betting system has also been expanded with the inclusion of Fixed Odds betting. An additional 22 countries with racetracks available for betting have been included, totaling 34 options. As a result, the number of races increases from 90 thousand per year to 220 thousand per year. Finally, it will be possible to place accumulated bets at different racetracks using the “Accumulated Bets” function.

All this and more on the new Betsson platform!

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Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

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In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.

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EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix live on DraftKings in the US with Supremeland Gaming

 

EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Meridianbet’s Leadership in 2023: 61% of Top Managerial Roles Held by Women

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In 2023, Meridianbet emerged as a contender for the most DEI-compliant betting and gaming brand globally, with women occupying 61% of its top managerial positions, marking a significant rise from 58% in 2021.

This achievement not only exemplifies Meridianbet’s commitment to gender equality but also sets a high standard compared to global diversity, equity, and inclusion benchmarks.

Gender equality at Meridianbet is a policy-driven initiative, not merely a compliance requirement, and it started from Day 1. The company ensures zero gender pay disparity, thereby supporting a complete eradication of the gender gap within its ranks. This commitment is manifested in its leadership demographics, significantly surpassing the most progressive DE&I standards globally.

The distribution of female management across Meridianbet’s operations varies by region, reflecting the company’s broad and inclusive reach. In Europe, 58% of managerial roles are held by women, while the Americas report a slightly higher figure at 60%. Africa stands out with an impressive 69%, showcasing Meridianbet’s effective policies in diverse cultural contexts.

Inclusion is deeply embedded in Meridianbet’s operational ethos. The company not only aims to attract the best global talent but also ensures that its recruitment and professional development strategies foster an environment where every employee, regardless of gender, feels valued, respected, and heard.

The forthcoming weeks are expected to provide more insights as Meridianbet prepares to share further achievements and plans in its continued pursuit of excellence in corporate responsibility.
Meridianbet is part of the Golden Matrix Group.

 

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