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PlayColorado.com: Sports betting grows in June, setting up July surge

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PlayColorado.com: Betting volume grows ahead of fall surge

 

Colorado sportsbooks again capitalized on interest in nontraditional sports to produce modest gains in June, but the uptick will likely pale in comparison to an expected July surge powered by the return of major North American sports, according to PlayColorado.

“Considering Colorado’s online sportsbooks launched in the middle of a pandemic that had all but shut down major sports, the first two months of sports betting have surpassed expectations,” said Dustin Gouker, lead analyst for PlayColorado.com. “That quick start should have Colorado’s online sportsbooks well-prepared for a much higher level of engagement, which is already happening.”

In Colorado’s second full month of legal online sports betting, online sportsbooks generated $38.1 million in wagers, up 49% from $25.6 million in bets in May, according to official reporting released Tuesday. That resulted in $34.7 million in payouts, a 50% uptick from $23.1 million in May.

In all, June produced operator revenue of $2.2 million, up from $946,741 in May. That yielded $217,023 in state taxes.

With Major League Baseball in play, the NBA close to its Orlando restart, the NHL set to drop the puck in early August, and the NFL season looming, the sports-betting environment should change drastically in the coming weeks.

Futures bets, particularly on baseball and the NBA, have been brisk in July, according to PlayColorado sources. And in Colorado, local betting interest — on the Rockies, Nuggets, and Avalanche — should only help drive championship wagering in the days ahead.

“Colorado is home to two legitimate championship contenders in the Denver Nuggets and Colorado Avalanche, and that will almost certainly draw significant action,” Gouker said. “In this environment, things can change quickly. But pent-up demand, the start of the Colorado Rockies season, and the restart of basketball should push July to something more closely resembling a normal month.”

Since online sportsbooks launched May 1, Colorado’s sports bettors have been getting by on less conventional sports. Table tennis again drew the most wagers with $9.1 million in June, accounting for one-quarter of the state’s handle for the month and resulting in $8.6 million payouts. In May, table tennis drew $6.6 million in bets.

In addition, bettors had been limited to online sportsbooks. While the majority of all bets will continue to be made online, the slow opening of retail sportsbooks across the state will offer new areas of engagement.

“Sportsbooks have been creative in engaging bettors, and that will help when major U.S. sports restart,” Gouker said. “Retail sports betting sites will help, too. July and August should be exciting months for the industry.”

For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/news.

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Impressive fields assembled for Royal Ascot automatic qualifiers at Gulfstream Park

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Automatic spots and a trip to Royal Ascot are on the line this Saturday at Gulfstream Park, with a pair of two-year-old turf stakes (the Royal Palm Juvenile and Royal Palm Juvenile Fillies) bearing important international implications. These five-furlong sprints each carry $120,000 purses and boast capacity fields of 12.

The Royal Palm series, launched last May, produced immediate returns in its inaugural year, with Crimson Advocate winning the Juvenile Fillies at Gulfstream Park before going on to land the prestigious Group 2 Queen Mary Stakes. Once again, this innovative series’ winners will receive an automatic berth into one of six two-year-old events at Royal Ascot, alongside a free equine travel stipend for shipping from the US.

Innovative partnerships like the Royal Palm are helping to improve North American participation and boost international interest at the world’s biggest meetings. 1/ST are putting their shoulders to the wheel for other ground-breaking initiatives in the immediate future, including recent partnerships with The Jockey Club (for the Group 1 Coral-Eclipse and the My Pension Expert July Cup) and France Galop (for the Group 1 Sumbe Prix Jean Romanet Stakes).

Meet the contenders for the Royal Palm Juvenile Fillies (Race 8):

#1-CHINA BLUE: Outrun fifth of 6 at Gulfstream May 2 and would be wheeling back on 9 days’ rest for trainer Javier Gonzalez. Last year’s runners in this race who had a Gulfstream prior outing finished fourth, eighth and ninth.

#2-KIP THE DISTANCE: Close-up second in debut dirt sprint at Gulfstream 9 days ago when finishing 6 lengths in front of returning rival China Blue. Sent off at nearly 22-1 at first asking for trainer Angel Rodriguez. Last year’s runners in this race who had a Gulfstream prior outing finished fourth, eighth and ninth.

#3-BUNRATTY MANOR: Trainer George Weaver (pictured above) swept last year’s Royal Palm Juvenile Fillies and Juvenile in the inaugural year for the event. Son of No Nay Never, who sired last year’s Royal Palm Juvenile winner No Nay Mets. Pair of turf works at Palm Beach Downs among the morning prep work for Saturday’s first outing. Sold for $195,000 at Goff’s yearling sale.

#4-YOU NEED ME: Rookie colt is by Triple Crown winner American Pharoah’s less-accomplished full-brother St. Patrick’s Day. Sold for $50,000 at Ocala in March and debuts off a series of dirt works for trainer J. David Braddy.

#5-BULLET: Trainer Mark Casse was third in this race last year with The Myth. Brings this $425,000 Keeneland September Yearling Sale buy to her debut off a long series of works at Casse farm and Palm Meadows. War Front colt is a maternal grandson of Surfside and great-grandson of Flanders, providing optimism for superior 2-year-old performances.

#6-RAMSEY POND: Owner Ken Ramsey’s sharp-working debut runner by Divisidero drew $100,000 at the Keeneland September Yearling Sale. Trainer Saffie Joseph Jr. and jockey Samy Camacho have strong 8-17 mark in tandem in recent years.

#7-THE QUEENS M G: 45-1 upset winner of her Keeneland dirt debut from tough post 11 was privately purchased and transferred to Saffie Joseph Jr.’s barn after that race. Last year’s winner Crimson Advocate was coming off a debut third on dirt at Keeneland. Has turf in her damside pedigree as her fourth dam Parade Green won the 1997 Mrs. Revere and 1998 Joe Namath (latter at Gulfstream) on turf.

#8-BOIS BLANC: Keeneland turf sprint debut runner-up at 24-1 odds was clearly second-best in that 11-runner lineup. Expect some early developers by sire First Samurai. Trainer Justin Wojczynski had a productive Keeneland meet with limited starters, just as his overall 2024 stats indicate.

#9-PERFECT SHANCES: Led every step in her lone start, a Keeneland dirt dash that clocked fifth-fastest of 9 two-year-old races at the 2024 Spring Meet. Trainer Wesley Ward finished second in this race last year with Ocean Mermaid, bet to 4-5 favoritism in her career debut. Last year’s winner Crimson Advocate was coming off a debut third on dirt at Keeneland. By dirt sprint star Shancelot, but her dam is full-sister to Sweet Harmony, who opened her career 2-2 including Monmouth’s Colleen Stakes turf sprinting.

#10-GOOD LONG CRY: Rookie enters on a modest string of 3-furlong drills on turf and dirt. Trainer George Weaver swept last year’s Royal Palm Juvenile Fillies and Juvenile in the inaugural year for the event. Sire Long On Value opened his career 3-3, earned more than $1 million and was a Grade 1-winning turf sprinter.

#11-MY EMMY: Trainer Mark Casse was third in this race last year with The Myth and notably campaigned this filly’s sire War of Will to 2019 Preakness glory and eventually Grade 1-winning turf credentials. Trio of published workouts at Palm Meadows includes a pair of half-miles on turf.

#12-UNCHAINED ELAINE: Clear-cut runner-up in her April 12 Gulfstream dirt sprint debut. Daughter of Triple Crown winner American Pharoah, who, at stud, has had his most success with turf fillies. Trainer Patrick Biancone, who trained the dam Razorback Lady to success sprinting on dirt and turf, turns to jockey Keith Asmussen, fresh off the conclusion of the Oaklawn Park meeting. Last year’s runners in this race who had a Gulfstream prior outing finished fourth, eighth and ninth.

Meet the contenders for the Royal Palm Juvenile (Race 10):

#1-MAKEIT TO CHEYENNE: From the female family of elite sprinter Munnings, this son of Breeders’ Cup Dirt Mile winner Liam’s Map debuts for trainer Mark Casse. Series of workouts at Palm Meadows includes one on turf and a bullet on dirt May 4.

#2-ENTERDADRAGON: $17,000 purchase by Outwork debuts off a series of 7 workouts at Palm Meadows, the most recent of which came on turf. Outwork sired last year’s brilliant early season 2-year-old filly Brightwork, winner of the Debutante, Adirondack and Spinaway Stakes. Jose D’Angelo trains the direct descendent of the legendary mare Personal Ensign, his fourth dam.

#3-MADROC: Constitution colt chased and tired to be fifth in his Keeneland turf debut April 25, finishing behind Royal Palm Juvenile rival Bright Skittle. Ocala-based colt returns to Florida for trainer Mary Lightner. Dam Holly Hundy was a Colonial Downs turf sprint stakes winner.

#4-CLASSY WAR: Trainer Mark Casse notably campaigned this colt’s sire War of Will to 2019 Preakness glory and eventually Grade 1-winning turf credentials. Boasts bullet drills on turf not once, but twice, at Palm Meadows for the debut, notable this time of year when working amongst older horses.

#5-REACH FOR THE ROSE: Home-bred debuts for owner Ken Ramsey and trainer Saffie Joseph Jr. By Holy Bull-Florida Derby winner Audible and whose second dam was a juvenile turf stakes winner for the Ramseys. Solid turf work coming into this capped a string of 6 clocked morning moves.

#6-I KNOW I KNOW: Long, strong series of 8 workouts for the debut, including a bullet on turf at Palm Meadows on Sunday. Trainer Patrick Biancone tabs Keith Asmussen to ride, fresh off the Oaklawn meeting that closed last weekend. Sire Jess’s Dream, the impeccable son of Curlin-Rachel Alexandra, won his 1 and only start before going to stud. His best success at stud has been with turfer My Dani Girl.

#7-GABALDON: $9,000 purchase by Gone Astray debuts after 7 Palm Meadows published workouts for Jose D’Angelo. Solid turf move April 26 among those. D’Angelo teams with Emisael Jaramillo, winning at a 20% rate in tandem over the past year-plus.

#8-RAISE THE BAR: Cruised to victory in his lone start, a Keeneland dirt dash that clocked second-fastest of 9 two-year-old races at the 2024 Spring Meet. Trainer Wesley Ward finished seventh in this race last year with 4-5 favorite and debut runner Holding the Line. Ward has trained 2 other offspring of this mare, both of which found the winner’s circle in their first or second start.

#9-BRIGHT SKITTLE: Late-running debut third on turf at Keeneland on April 25, finishing 1 length in front of Royal Palm Juvenile rival Madroc after a troubled break. $142,000 pricetag on this son of Twirling Candy and the debut-winning mare Harbor Lights (her first foal to race). Trainer Rusty Arnold has had many top turf sprinters in his care, including Leinster and Gear Jockey.

#10-GOVERNOR SAM: Trainer George Weaver swept last year’s Royal Palm Juvenile Fillies and Juvenile in the inaugural year for the event, winning this race with debut runner No Nay Mets. This rookie sold for $275,000 at Ocala in April and is from the first crop of $2.7 million earner Improbable. Grandsire City Zip long known for turf sprint success at stud. Bullet workout on dirt at Palm Beach Downs April 25 among 2 published drills. Dam I’m Betty G was a multiple stakes winner on turf.

#11-INCANTO: Stonestreet Stable looks to continue its annual treks to Royal Ascot with this Irish-bred rookie who is working bullets. Jack Sisterson trains, while much of the Stonestreet-to-Ascot history came with Wesley Ward. Sire Mehmas best known to US players for exported offspring Going Global and Chez Pierre.

#12-GARDEN OF WAR: Like Classy War in this same field, trainer Mark Casse notably campaigned this colt’s sire War of Will to 2019 Preakness glory and eventually Grade 1-winning turf credentials. Back-to-back bullet workouts at Palm Meadows on dirt and turf coming into the career debut. Casse turns here to jockey Miguel Vasquez, a 21% winning combination over the past year-plus.

 

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CECC Texas “May Madness” Scores Record Growth Again in its Fourth Year

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Winthrop University, Ball State University, St. Clair College, and Illinois State University Crowned as Commissioner’s Cup Champions at the largest scholastic esports festival globally

McDonald’s of North Texas, State Farm, Apple Music, Red Bull, U.S. Army 5th Brigade, Smoothie King, along with other world-class partners lend valuable support for event

Collegiate Sports Management Group (CSMG) concluded its fourth Collegiate Esports Commissioner’s Cup (CECC) today crowning four new champions during the largest scholastic esports festival globally and celebrating another year of record growth. CECC Texas presented by McDonald’s welcomed more than 800 student-athletes representing 84 teams (up from 64 in 2023), including a record-breaking 19 conference champions, at Esports Stadium Arlington on May 2-5, along with thousands of fans. In total, 453 teams from 255 schools participated during the 2023-24 CECC season.

Champions included Winthrop University for Super Smash Bros.™ Ultimate through Generation Esports, Ball State University for Rocket League, St. Clair College for VALORANT, and Illinois State University for Overwatch 2®

“By elevating scholastic esports, we empower students, schools and conferences while fueling industry growth. This is a testament to the increasing interest from brands, media entities, publishers making this the ultimate destination for the scholastic esports and the gaming community.“ said Michael Schreck, CEO for CSMG. “CECC isn’t just a competition; we’re providing structure, recognition and endless opportunities to shape the future of esports.”

Arlington Mayor Jim Ross joined Schreck on stage during the event along with Arminda and Anthony Grissett, Owner/Operators of McDonald’s of North Texas, to announce CECC will return to Esports Stadium Arlington in 2025, marking it the third straight year Texas will host this event.

CSMG also announced during CECC Texas it has joined forces with Capcom to launch the College Street FighterTM Tour during its 2024-25 academic year with the finalists competing at CECC Texas in 2025 throughout its May Madness event. Wim Stocks will serve as the Commissioner of the College Street Fighter Tour and bring his 20 years of experience in college esports to create a dynamic and engaging format of competitive gaming.

CECC Texas offered something for everyone including the Texas High and Middle School Esports Championships, the National Esports Collegiate Conference (NECC) championship finals across League of Legends, Overwatch, Rocket League, and VALORANT, open tournaments for Street Fighter 6, Teamfight Tactics and HALO Infinite 2v2, the Smoothie King Super Smash Bros.™ Ultimate Open, through Generation Esports with a prize pool up to $5,000, gaming-themed onsite activations, and various industry panels.

McDonald’s of North Texas returned for the second year in a row as the presenting sponsor with various promotions and giveaways through the McDonald’s App as well as awarding a free custom @McDonalds PC built by @Oasis PC’s.

“McDonald’s of North Texas was thrilled to once again sponsor CECC and to see first-hand the incredible experience this tournament brings to the teams and fans nationwide,” said David Floyd, Owner-Operator with McDonald’s of North Texas. “As local business owners, it’s an honor that our community could serve as the center of the esports world this weekend. We were also delighted to add a delivery service this year, which was a great success. This feature allowed fans to order food and continue in their CECC experience.”

The ESPORTSU Collegiate Awards took center stage throughout the weekend recognizing leaders who are driving the ecosystem forward, including:

  • Commissioner of the Year – J.J. Myers (NACE)
  • Community Ambassador – Yugina Yun (Gen.G)
  • Club of the Year – Indiana University
  • Club President of the Year – TJ Stephens (University of Georgia)
  • Club Impact Award – Arizona State University
  • Rising Star Award – Greyson Harding (Michigan State University)
  • Coach of the Year – Ethan Stone (Indiana University)
  • Director of the Year – Chris Bilski (Michigan State University)
  • Program Impact – Michigan State University
  • Ally of the Year – Christopher Turner (Southern University)
  • Program of the Year – St Clair College
  • CECC School of the Year – Winthrop University

The ESPORTSU Awards Committee Members included Kyler Tandal (ESPORTSU), ToniAnn Convertino (ESPORTSU), Nikita Bair (Syracuse University),Joey Gawrysiak (Syracuse University), Aaron Colaiacomo (Fisher College), Adam Antor (Ferris State), and Chase Neukam (St Cloud State University).

Finally, the Aurora Series, dedicated to supporting all who identify with a marginalized gender, made its debut at CECC Texas with the University of Houston Scarlet defeating the University of North Texas in a thrilling VALORANT match 13-11 on the main stage.

“The power of esports was on full display this weekend as many colleges are continuing to push this as the ‘new sport’ on campuses across the nation,” said Angela Bernhard Thomas, Chief Esports Officer for CSMG. “The students arrived in all their team gear, the fans came out to cheer, and the brands integrated into the competition. We’re excited to continue to shape the future of the ecosystem.”

Super Smash Brothers Ultimate through Generation Esports – Winthrop University

2nd seeded Winthrop University battled back after losing the first game to beat defending champion and 5th seeded Fisher College (Northeast), 3-1. Winthrop never backed down throughout the tournament, especially in the Grand Finals with Carlos “Sonix” Perez on the Fisher squad, who is considered a top 10 player globally in Super Smash. Bharat “Lima” Chintipall, a sophomore majoring in computer science from Dallas, TX, was named MVP for the tournament.

Winthrop advanced to the finals beating the 6th seeded University of Texas-Arlington 2-0, while Fisher College (Northeast) denied its fellow students and number one seeded Fisher College (East) 2-1 in best-of-3 series.

Rocket League – Ball State University

In one of the most epic Grand Finals in Rocket League, the top seeded Ball State University needed overtime in the final game of the best-of-7 series to beat the three seeded Boise State University, 4-3. No team won a game by more than one goal throughout the match. Arlin “Oath” Burns, a graduate student majoring in clinical mental health counseling from Westfield, IN, was named MVP for the tournament.

In the semi-finals in the best-of-7 series, Ball State bounced the 5th seeded University of Akron 4-0, while Boise State knocked out the 7th seeded Fisher College, 4-2.

VALORANT – St. Clair College

The 5th seeded St. Clair College completed the sweep in a best-of-3 series to defeat 3rd seeded Blinn College, 2-0. The Saints from Windsor, Canada, become the first non-U.S. college to win a CECC championship. Tanner “geeza” McGhee, a freshman majoring in business from Camarillo, CA, was named MVP for the tournament.

In the semi-finals in the best-of-3 series, St. Clair edged out the 8th seeded Winthrop University, 2-1, while Blinn College held off the 2nd seeded Fisher College (White), 2-1.

Overwatch 2 – Illinois State University

The 6th seeded Illinois State University captured their second CECC trophy in three years after taking down the 5th seeded Northwood University, 3-0, in a best-of-5 series. The Redbirds captured their first title at CECC Atlanta in 2022. Denis “Lethal” Tari, a sophomore majoring in business administration from Dubai, took home MVP honors for the tournament.

In the semi-finals in the best-of-5 series, Northwood upset the top seed Winthrop University, 3-1, while Illinois State advanced by sweeping the 2nd seeded Fisher College Esports, 3-0.
Semi-Finals (best-of-5)

Brand Partners and Talent Elevate CECC Texas

CECC Texas grew its partners from 2023 with the support of McDonald’s of North Texas, State Farm, U.S. Army 5th Brigade, Smoothie King, CTRL, Arlington Convention and Visitors Bureau, Apple Music. Zipchair Gaming, Dairy MAX, Dallas Cowboys Game Time presented by Lenovo, Cisco, Red Bull, Oasis PC, Cirkul, Grand Canyon University, and U.S. Army ROTC, who activated throughout the event.

The broadcast team featured a stacked group of professional esports hosting, desk analyst, and casting talent. The event was stage hosted by Elyse “Herculyse” Herrera and floor hosted by Mathew “Septilence” Corfee II. The desk analysts included Carlos “Carlos Ivan” Braadt, Miles “KilomilesIRL” Catenza, Logan “Catinator” Brown, Cassandra “Chixxa” Meltsch, and Madison “N3RDYBIRD” Benge. Shoutcasters included Keegan “ClutchKey” Ohta and Jesse “Twinsalty” Brawders for Overwatch 2, Samuel “SamTalkz” DeLoach II and Sierra “ Zhobiii” Fisbee for VALORANT, Oliver “Bass” Bass and Jeffrey “TheDangerTaco” Skalamera for Rocket League, and Phil “EE” Visu and Saeed Hassan “Sai” Shareef for Super Smash Bros. Ultimate.

Creators also streamed their own CECC Texas experiences directly to their audiences on their channels. Well-known Twitch personalities included Hungrybox for Super Smash Bros.™ Ultimate, TenacityTV for Rocket League, QuarterJade for VALORANT, and Flats for Overwatch 2®, creating a new engagement platform to build college esports fandom.

The Road to Texas featured official CECC sanctioned tournaments including the CECC Midwest Online Regional, CECC East Regional presented by the US Army and Army ROTC at Helix eSports in Foxborough, Mass. CECC South Regional, CECC West Regional, the Big Esports Conference live championship event at The Ohio State University and Game Arena featuring fourteen Big 10 schools, the Atlantic Coast Esports Conference online Rocket League championship, the Western Cactus League live championship at Grand Canyon University, the Military Services Academy qualifier, the ESPORTSU n’ I All Womens Qualifier, and the very competitive Last Chance Qualifier.

Champions representing participating conferences that receive automatic bids include the: Atlantic Coast Esports Conference, Big Esports Conference, Big Sky Conference, Eastern Collegiate Athletic Conference, East Coast Conference, Great Lakes Esports Conference, Great Lakes Intercollegiate Athletics Conference, Metro Atlantic Athletics Conference, Mid-American Conference, Mid-Atlantic Esports Conference, Midwest Esports Conference, Missouri Valley Conference, Mountain West Conference, National Esports Collegiate Conferences, National Junior College Athletics Association Esports, Peach Belt Conference,,Western Cactus League and Western Esports Conference

Full list of CECC Texas-qualified teams (in order of seeding):

Super Smash Brothers Ultimate (through Generation Esports)

Fisher College (East), Winthrop University, Northwood University, University of California-Riverside, Fisher College (Northeast), University of Texas-Arlington, Lubbock Christian University, Manchester College (Indiana), University of Akron, New Jersey City College, Oakland University, Wichita State University, Quinnipiac University, Sacramento State University, University of Houston, University of Miami-Ohio, Southwestern Oklahoma State University, San Jose State University, Marist College, University of North Texas, Southern New Hampshire University, Illinois State University, Arizona State University, and Michigan Tech University.

Rocket League

Ball State University, Boise State University, Indian River State College, Nichols College, University of Akron, Lubbock Christian University, Maryville University, St. Clair College, Davenport College, Fisher College, Syracuse University, Indiana University, University of Arizona, Old Dominion University, University of Air Force, Northern Arizona University, San Jose State University, Staten Island College, Montevallo University, and Saint Xavier University.

Valorant

Blinn College, Simon Fraser College, Northwood University, Fisher College (White), St. Clair College, Fisher College, San Jose State University, Winthrop University, Texas A&M University, Brewton-Parker College, Converse University, Boise State University, Grand Canyon University, Purdue University, Northeastern University, Utica University, Manhattan College, University of North Texas, University of Air Force, and Saint Xavier University.

Overwatch® 2

Wintrhop University, Maryville University, Fisher College, Northwood University, Arizona State University, Illinois State University, University of California-Irvine, Fisher College (Freaks), Converse University, Boise State University, Blinn College, Bryant and Stratton College, University of Miami-Ohio, Southern New Hampshire University, University of Maryland, University of Texas-Arlington, Grand Canyon University, Cleary University, University of Army-West Point, and Salt Lake Community College.

 

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FAIRPLAY SPORTS MEDIA LAUNCHES INDUSTRY-FIRST AMERICAN FOOTBALL CONTENT SERVICE FOR MEDIA PARTNERS

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NFL Odds & AI Projections Season Pass To Empower Partners with Innovative Content Monetization Tools

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the launch of the NFL Odds & AI Projections Season Pass, an AI-powered insights and odds service for global media partners looking to improve revenue streams from American Football content and capitalize on enhanced consumer engagement.

The pass utilizes FairPlay’s Live AI Sports Projections platform, leveraging the unique deep-learning neutral network capabilities of recently acquired Quarter4, to fire up consumer engagement and open new revenue streams for publishers and media partners through the integration of odds feeds, no-code widgets, and an insights platform.

Available on an in-season only basis, the NFL Odds & AI Prediction Service allows partners to present consumers with deeper insight via real-time futures projections with 100% uptime, pre-match data 14 days out from gameday, and in-play odds across every NFL and NCAA match.

Smart monetization tools, including first-of-its-kind offer widgets that give bettors the confidence to act across thousands of core and micro-betting markets are also integrated, with US partners able to offer state-specific promotions and deep links to operator betslips, while global partners can also access 100m live prices weekly covering over 90 territories.

Quarter4’s Live AI Sports Projections platform will also provide bettors with the edge on player-specific data, with its ‘Player Effect,’ ‘Hottest Props,’ and ‘Diamond In the Rough’ projections while editorial teams will be able to access detailed insight that translates the real-time impact of player injuries, trades, and hidden value to best craft content that further engages readers.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “This American Football service is a potent combination of Quarter4’s acclaimed AI projections and the FairPlay group’s media and affiliate expertise. Together, this service removes hurdles and empowers partners to drive user engagement and, in turn, monetize their content to generate new, more sustainable revenue streams.

“With this launch, we’re turning on the power of both the fan and the machine to level the playing field for bettors looking for an edge, as well as media partners aiming to cut through with quality content in a more effective manner, no matter their location or size.”

Having been trialed with various top-tier media partners in recent months, the NFL Odds & AI Projections Season Pass is available now via ‘Starter’ or ‘Advanced’ subscription packages, with partners able to sign up for an annual or season-only service, while more sports will be added in due course with associated cost-savings when bundled together.

 

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