CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region.

Diego Verano Ponce said: “Latin America is a key market for us, and we are excited to be part of events like SIGMA Brazil that allow us to connect with local operators and players. Our goal is to deliver cutting-edge gaming solutions tailored to the unique preferences of the Latin American audience and deepen our footprint in the region.”

The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends, and explore potential partnerships in the Latin American market.

GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

GAT Expo, one of the flagship events of the Latin American gaming industry, celebrated its 25th anniversary from April 9 to 11 at the Las Américas Convention Center in Cartagena de Indias.

Numerous companies from the international gambling industry gathered in the port city of Cartagena on the Caribbean coast of Colombia to showcase their latest products at the expo. Also present at the exhibition was Spintec. The company showcased its latest and best products at the expo.

“GAT Gaming week in Cartagena celebrated its 25th installment this year, and we are very happy to report that we have once again taken part in this successful show at the Cartagena de Indias Convention Center,” the Company said.

“We teamed up with our distributor Spincol S.A. and gathered our partners and distributors from across Latin America to showcase our latest and best products. The Spintec Karma roulettes with a circular topper are still an absolute hit in the region, so its presence at the show was a must.

“However, this year, we proudly introduced Carisma, our latest breakthrough product. Its elegant and sleek design commands attention at every showing; our GAT stand was no exception. Charisma is the most player-centric product in our lineup and the combination of its design, technical performance and versatility placed it center stage. Additionally, it is super versatile, offering a combination of different classic and proprietary games, among which our new Galactic Spin is a proper star. This super fun game features a combination of fantastic payout multipliers, jackpots and free spin surprises, keeping our guests entertained for hours.

“While our guests were pampered with signature cocktails, aptly named Galactic Vodka and Charismatic Ron, our team unanimously agreed that the impressions from the show were positive.”

Simon Pintar, Spintec’s Sales Manager for Latin America, said: “Just as expected, GAT Cartagena did not disappoint. The turnout was exceptional, and our guests really liked the products and games we introduced. I am confident that our position in the region will only strengthen with the enhanced offering that we have presented this year.”