eSports
NBA 2K LEAGUE ANNOUNCES PARTNERSHIPS WITH GAMESTOP, JOSTENS, SAP AND TISSOT
– NBA 2K League Features Record Partner Roster for 2020 Season –
– THE TIPOFF Powered by AT&T to Air Live June 16-19 on ESPN2, Twitch and YouTube –
NEW YORK – With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot. The new partners join the NBA 2K League’s record roster of 13 marketing partners for 2020, the most ever for an NBA 2K League season.
“We’re thrilled by the level of interest and support from fans and partners for our third season,” said NBA 2K League Managing Director Brendan Donohue. “We’re excited to work with such a wide range of companies that share our commitment to growing the NBA 2K League, and we thank all of them for their collaboration to engage new and returning fans in creative ways.”
The league’s four new partners will provide both fans and players with unique opportunities to stay closer to the game through new championship hardware, engaging NBA 2K League content, statistical insights, analytics software and in-game enhancements.
- GameStop is the Official Video Game Retailer of the NBA 2K League and the Presenting Partner of Draft Clash on Sunday, June 14, an event that highlights the top NBA 2K League rookies against seasoned veterans. Throughout the season, GameStop provides fans with access to NBA 2K League content and will promote NBA 2K League broadcasts on GameStop channels, including GameStop TV.
- Jostens is the Official Ring Partner of the NBA 2K League and recently delivered custom championship rings to 2019 NBA 2K League Champion T-Wolves Gaming.
- SAP joins the NBA 2K League as its Official Business Analytics Software Partner and the Presenting Partner of the official NBA 2K League stats website. In addition, SAP delivers engaging statistical insights to fans on NBA 2K League broadcasts and on the league’s social channels.
- Tissot is the Official Watch and the Official Timekeeper of the NBA 2K League, presenting the league’s virtual in-game shot clock and buzzer beaters as they occur. Twenty-four seconds ahead of NBA 2K League matches tipping off, the NBA 2K League countdown clock turns into a Tissot countdown clock. Additionally, throughout the season, Tissot will sponsor a content series called “24 Seconds With,” where the hosts spend 24 seconds with a player, coach or NBA 2K League personality or guest.
GameStop, Jostens, SAP and Tissot join league partners Anheuser-Busch, AT&T, Champion Athleticwear, HyperX, Panera Bread, Raynor Gaming, Scuf Gaming, Snickers and Stance, which engage NBA 2K League fans year-round through exclusive content, interviews and behind-the-scenes videos with players, events, fan promotions, league and team apparel, gaming merchandise and more.
The 2020 NBA 2K League season tipped off Tuesday, May 5 with all 23 NBA 2K League teams competing in remote gameplay from their local markets. Regular-season matches begin at 7 p.m. ET every Tuesday, Wednesday, Thursday and Friday with four distinct matchups each night. NBA 2K League competition airs live on ESPN2, ESPN’s digital platforms, Sportsnet (Canada), Twitch and YouTube and on delay on eGG Network (Southeast Asia).
THE TIPOFF powered by AT&T, the first of the NBA 2K League’s three in-season tournaments, will take place Tuesday, June 16 – Friday, June 19. All 23 teams will participate. Games will begin at 6 p.m. ET on June 16 – 17 and at 7 p.m. ET on June 18 – 19, and will air live on ESPN2, ESPN’s digital platforms and the NBA 2K League’s Twitch and YouTube channels. Games will also air in Canada on Sportsnet on June 16 from 6 – 9 p.m. ET and throughout the tournament on delay in Southeast Asia on eGG Network.
For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.
eSports
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
eSports
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
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