The 2024 edition of the largest sports betting, lotteries, affiliates, and iGaming event in Latin America concluded last Thursday (25^th). BiS SiGMA Americas was held over three days at the Transamerica Expo Center in São Paulo.

With the best structure ever offered on the continent for sector meetings, BiS 2024 made history with a record public attendance. According to the organizers, approximately 14,000 people visited the venue on the 23rd, 24th, and 25th.

Additionally, the tradeshow also registered a 30% increase in its physical space to accommodate new companies.

In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliates, and other areas of the industry.

“The event was a success. We saw an increase in public attendance and space. There was a lot of discussion about the future of the market, regulation, and what it can bring to this segment,” explained event Co-founder Alessandro Valente.

BiS and SiGMA Awards

Besides the Transamérica, the event also featured an awards ceremony on Tuesday and Wednesday nights at Um Rooftop. The awards recognized the dedication of professionals and companies that contributed most to the growth of the Brazilian industry.

BiS SiGMA Americas: Multilingual and Multicultural

According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest from groups of other nationalities in entering or intensifying their operations in the national territory is enormous, as evidenced in this edition.

After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries, with more than 35 languages spoken over the three days. All panels and lectures with internationally renowned figures offered simultaneous translation options.

Carlos Cardama, one of the show creators, highlights: “This is the best event of its kind in Latin America, and we were able to offer lectures with substantial market content. It is a pride to see how many countries we were able to gather here in Brazil.”

“I want to thank everyone for their trust, and I am sure that we have achieved our goal of exchanging information and technologies from the sector and generating business,” he adds.

In such a significant year for gaming in Brazil, due to the implementation of awaited regulations, the 2025 edition of BiS SiGMA Americas is already eagerly anticipated by thousands of people as it helps to chart the short, medium, and long-term directions of the sector.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region.

Diego Verano Ponce said: “Latin America is a key market for us, and we are excited to be part of events like SIGMA Brazil that allow us to connect with local operators and players. Our goal is to deliver cutting-edge gaming solutions tailored to the unique preferences of the Latin American audience and deepen our footprint in the region.”

The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends, and explore potential partnerships in the Latin American market.

GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.