Gambling in the USA
PayPerHead® Sportsbook Software Helps Online Bookies Stay in Business
As coronavirus has major sporting events on the bench, PayPerHead has developed new ways to keep independent sportsbook operators solvent.
Major U.S. Sportsbooks saw betting numbers cut in half year over year in March 2020, as the coronavirus pandemic swept the nation, putting a stop to major events, including sports.
Normally one of the busiest months in the betting industry, the American Gaming Association estimates that profits for the brick and mortar gambling hubs have taken a financial hit of approximately 60% overall, and well over 500,000 workers have been affected.
Joe Asher, CEO of William Hill U.S., which operates sportsbooks in Nevada, New Jersey, and several other states told ESPN, “I do not see a scenario where [the pandemic] goes on sort of too long and somehow the industry withers away… The fundamentals of the sports betting business are pretty strong.”
PayPerHead and the Sportsbook owners that partner with them understand that the single most important fundamental of sports betting is entertainment. In response, they have become increasingly creative in providing their customers with the gambling entertainment their players crave.
The upside is, independent bookmakers are discovering that their clients who normally only wager on sports are becoming more and more engaged in digital offerings such as iRacing, eSports, casino gaming, and simulated sports. Essentially, this pandemic is creating a whole new kind of bettor.
Nate Johnson, Product Manager at PayPerHead® said, “Gone are the days that sports bettors will go into hibernation the day after Superbowl. This [coronavirus pandemic] has been rough, but it’s also got a silver lining. Our agents are turning their players into horse bettors, eSports enthusiasts, iRacing bettors, sim sports fans, and casino gamers. Those bettors won’t just walk away from all that when sports start up again; now they’ll be cross-platform players.”
Indeed, it seems clear that independent online gaming is growing exponentially in the face of the pandemic, and existing bookies and new agents alike are discovering that they can have a viable and lucrative home business by using a turnkey sportsbook operating system like that offered by PayPerHead.
In fact, many new bookmakers who may have hesitated to get into the business before are getting started now, and “doing quite well,” according to Johnson.
PayPerHead made an unprecedented move in response to the pandemic, offering its software services free of charge until major U.S. sports return. Says Johnson of PayPerHead’s offering, “It’s a pretty good start-up opportunity for a new agent; you can’t beat free. Bookies can test the waters and get their new business off the ground. With no deposit required and free access to all the prime features of the system, new agents can just concentrate on building their player base and making money, without any of the overhead costs normally associated with starting an online sportsbook ”
About PayPerHead:
PayPerHead (https://payperhead.com), founded in 1997, is the industry’s leading per head online bookie software, providing user-friendly tools and unmatched customer service to independent bookmakers around the world.
SOURCE PayPerHead
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER
Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
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