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Hello Soda launches single API platform; Sodium

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Global identity specialist, Hello Soda, launches a new single API platform to simplify the delivery of its suite of Know Your Customer (KYC), Anti-money Laundering (AML) and fraud prevention solutions.

Hello Soda identified that many stakeholders were having difficulty implementing multiple identity verification solutions independently. Its developers have responded to this challenge and the lack of cross-solution data analysis to help perform enhanced checks with the launch of Sodium.

Sodium is a single API platform that enables seamless integration with all of Hello Soda’s automated and global KYC and AML solutions.

Watch and learn more by visiting https://youtu.be/Ai2fH2FgXpQ

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Sodium has been designed and built by a multi-lingual team of ID and data science specialists across the globe. This new platform will further enhance the difference Hello Soda brings to global and local businesses and economies where traditional verification methods cannot be achieved.

This game-changing platform now enables organisations to not only add multiple ID&V products seamlessly but it cross-references data to perform additional checks leading to a truly enhanced customer due diligence (EDD). From document ID data cross-referenced with the dark web to an individual’s social footprint compared to CRA data, Sodium certainly delivers a multi-pronged approach to identity verification.

Hello Soda’s identity verification solutions are truly global with their products being used across a wide range of sectors in 177 countries. Sodium will enable Hello Soda to extend its reach and the continued growth globally of this innovative business.

James Blake, CEO of Hello Soda said: “We’re extremely proud of what we’ve developed with this new single API platform. Sodium will enable us to continue our global growth, and speed up the thousands of checks we carry out every day to keep customers and companies going.

“We work with businesses all over the world, and are currently growing our client base in Latin America and Asia, and are making ID verification more accessible in Africa. That’s thanks to our suite of solutions and new API platform that makes it possible to verify anyone, anywhere in the world. It’s fantastic to see us improving digital security in so many countries throughout the world.”

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Hello Soda works across a wide range of regulated and non-regulated sectors where user and customer identity checks are needed. Some of their global clients include Blockchain, eToro, Klarna, Paysafe, and Sun Finance.

 

About Hello Soda

Hello Soda is an identity verification and customer insights company that provides KYC, AML and personalisation solutions that helps companies to know their customers, comply with regulations, and reduce fraud.

Hello Soda’s unique big data solution, along with best-in-class sister solutions, work together to verify customers anywhere in the world, in seconds.

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By doing so Hello Soda makes customer journeys seamless, and the digital economy safer.

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TaDa Gaming Partners with Cactus Gaming

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TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.

The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.

The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.

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Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”

Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”

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Enthusiast Gaming Teams Up with Frigo Cheese Heads

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Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.

“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.

This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.

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“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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