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Jogo do Bicho – Ever Heard About the Largest Lottery in the World?

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Still quite popular as an illegal gambling game in Brazil, Jogo Do Bicho (the animal game) has been prohibited by law since the 1940s. The game is mainly used by mobsters as a lottery-type drawing using daily state lottery draws.

These mobsters facilitating the animal game are known as Contraventores (“Bankers”). Let’s take a closer look at where it all began, and the game’s influence on Brazilian culture today.

History of the Popular Game

Joao Batista Viana Drummond, a Brazilian born Englishman and the ‘originator’ of Jogo Do Bicho, encouraged visitors to guess the type of animal that he would hide behind a curtain as a publicity stunt and became very popular with it. The game then became a big numbers game of animals being assigned to 25 different set of numbers.

Many believe that the popularity of the game grew to such an extent because of the large or small wages that could be bet. No limit or minimum wage was required to put down a wager.

Sometimes motivated by corruption and to crack the cycle of gambling, the policies on acceptance of the game grew larger until gambling was prohibited by federal law in 1946. Even though being illegal in most Brazilian states, the game was still thriving.

In 1966, Sao Paulo Police had a successful crackdown operation on the game that grew to an annually grossing of US$500 Million and employed roughly 1% of Brazilian workers. The crackdown operation was quietly resolved.

 

Where It Can Be Played

The only state in Brazil that have legalised the game and where it is regulated is Paraiba. As any amount may be wagered it can be quite dangerous and it is the only state-operated lottery where wagers are not limited to a maximum amount.

It is illegal in Rio de Janeiro, although the game is quite popular. The same goes for 25 states in Brazil where the game is illegal. Thanks to Brazilian legislation, anyone playing the animal game in any of the states where it is illegal, may be persecuted by law.

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How It Works

The game works with mnemonic associations using the draw numbers with a selection of 25 random animals. For Example, choosing the number 1 the animal name would be Ostrich, Using the number 2 will count for Eagle and the number three would be used for Donkey.

Each of the 25 animals would have four numbers between one and one hundred assigned to them.

An example of how one would start your game is to bet one Brazilian Real on an animal, but one can also choose combined numerals assigned to an animal.

The bankers consist of managers, operators and dealers. Players place their bets at point-of-sale (“Pontos”) sites where dealers collect money as well as keep records of all the bets and send the records through to the operator who is also in charge of the draws.

Image by Bicho365.com


 
Finding your dealer to place your bet is pretty easy as they are seen in almost every corner of every street with a very specific appearance with floral printed shirts, sunglasses and cigars usually waiting by their “Pontos” which is usually small wooden boxes or simple stools.

On the drawing days, phone lines get clogged beyond belief, with phone companies naming them “Bicho hours”. The drawing which is usually held in local Bicho headquarters at 2 pm is always quickly distributed by taxi or scribbled notes, as well as scribbled on designated walls and destinations with chalk.

Influence on Brazilian Culture

In Brazilian society, Jogo Do Bicho has had a big impact on the culture whether they have been involved in the game or not, with the significant association of the number twenty-four in Brazilian politics, sports and homosexuality.

Influence on Brazilian Sport

With 24 being the number of the deer animal in the game of Jogo Do Bicho, and the deer being associated with gay men, the number has caused some difficulties with professional athletes. As male athletes heavily avoid number 24 jerseys, they are always dissatisfied when forced to wear a number 24 jersey.

With the zebra animal not being in the game of Jogo Do Bicho, the team manager of the Portuguesa football Team “Gentil Cardoso” once described their chances against opposing team “Vasco da Gama” as drawing a zebra in Jogo Do Bicho.

Therefore, insinuating that it would be impossible as they are a much weaker team. As Portuguesa did win that game, the zebra has since been used in Brazil for sports defeats.

Number thirteen has also been significant in sports and is the number for the rooster in the Jogo Do Bicho game. The number is also used by two different football teams.

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A football club from Paraiba “Treze Futebol Clube” uses the rooster as their mascot as the meaning of “Treze” is thirteen. Another football club also using the rooster as their mascot is “Clube Atletico Mineiro” as their supporters expected the year 2013 to be the year of the rooster and won the Libertadores cup in 2013.

Influence on Brazilian Politics

In politics, many LGBT candidates use the number 24 in their campaigns to be seen as being associated with the LGBT movement.

The number is also used by heterosexual politicians in the case that they have an Anti-LGBT agenda or not. The Brazilian senate has 81 senators, not one of the senators use the number 24 in their cabinet.

Even though the animal game is still illegal in most states in Brazil, it remains one of the most popular games in the country and is considered to be the largest lottery in the world.

 

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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