Latin America
GrooveGaming launch 2020 by getting into the groove in Latin America
Accessible aggregator GrooveGaming has started the year with a major foray into Latin America through a partnership with Patagonia Entertainment (Salsa Technology) that kicks-off the year nicely for both brands and hands GrooveGaming a prime place with players in South America.
GrooveGaming are working with a number of big global operators, offering the latest of today’s most popular slots and table games, together with a plethora of casino games and other major content including live gaming. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience.
GrooveGaming has built an industry-coveted diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Video Bingo, Live games, Virtual Sports, Table Games and Sportsbook. GrooveGaming’s global reach is underpinned by tailoring games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.
GrooveGaming has significantly grown its presence over the last year across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. The aggregator’s products recently went live with EveryMatrix, iGP, Digitain, ALEA and Quickfire and boasts a significant presence across Europe’s regulated gambling markets, as well as with a raft of other entities including Nucleus Gaming, 7 Stargaming, WeAreCasino, SuperSpade Gaming, RivalGaming, SoftGaming, Merkur, and many others.
By concluding this year opening deal with Patagonia Entertainment, GrooveGaming are significantly strengthening their presence in the Latin American market, Patagonia Entertainment’s stronghold. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
A key reason why GrooveGaming is becoming a supplier of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
A secondary element of the deal means GrooveGaming will be welcoming Patagonia’s own casino content onto its platform. This includes Patagonia’s world renowned Video Bingos portfolio, which features classics such as Pachinko 3D, Goal Bingo, Show Ball Plus and Pirates Bingo. Each has multiple in-game features, such as bonus rounds, free rounds, and many other prizes.
Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”
Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are absolutely delighted kicking-off the year going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities. The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”
For further information visit www.groovegaming.com
Latin America
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas
Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
Latin America
Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors
The 2024 edition of the largest sports betting, lotteries, affiliates, and iGaming event in Latin America concluded last Thursday (25th). BiS SiGMA Americas was held over three days at the Transamerica Expo Center in SĂŁo Paulo.
With the best structure ever offered on the continent for sector meetings, BiS 2024 made history with a record public attendance. According to the organizers, approximately 14,000 people visited the venue on the 23rd, 24th, and 25th.
Additionally, the tradeshow also registered a 30% increase in its physical space to accommodate new companies.
In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliates, and other areas of the industry.
“The event was a success. We saw an increase in public attendance and space. There was a lot of discussion about the future of the market, regulation, and what it can bring to this segment,” explained event Co-founder Alessandro Valente.
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BiS and SiGMA Awards
Besides the Transamérica, the event also featured an awards ceremony on Tuesday and Wednesday nights at Um Rooftop. The awards recognized the dedication of professionals and companies that contributed most to the growth of the Brazilian industry.
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BiS SiGMA Americas: Multilingual and Multicultural
According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest from groups of other nationalities in entering or intensifying their operations in the national territory is enormous, as evidenced in this edition.
After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries, with more than 35 languages spoken over the three days. All panels and lectures with internationally renowned figures offered simultaneous translation options.
Carlos Cardama, one of the show creators, highlights: “This is the best event of its kind in Latin America, and we were able to offer lectures with substantial market content. It is a pride to see how many countries we were able to gather here in Brazil.”
“I want to thank everyone for their trust, and I am sure that we have achieved our goal of exchanging information and technologies from the sector and generating business,” he adds.
In such a significant year for gaming in Brazil, due to the implementation of awaited regulations, the 2025 edition of BiS SiGMA Americas is already eagerly anticipated by thousands of people as it helps to chart the short, medium, and long-term directions of the sector.
Latest News
CT Interactive’s Team Visited SIGMA Brazil 2024
CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth FarĂas, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region.
Diego Verano Ponce said: “Latin America is a key market for us, and we are excited to be part of events like SIGMA Brazil that allow us to connect with local operators and players. Our goal is to deliver cutting-edge gaming solutions tailored to the unique preferences of the Latin American audience and deepen our footprint in the region.”
The presence of Diego Verano and Ana Ruth FarĂas at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends, and explore potential partnerships in the Latin American market.
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