Gambling in the USA
Grover Gaming Announces New Expansion
Lottery and Charitable Gaming software firm to double over the next year.
Grover Gaming, Inc. announced that it is commencing a large expansion of its staff over the next year.
“Lotteries and Charitable Gaming markets in this country are experiencing a digital revolution, and Grover Gaming is uniquely poised to capitalize on this opportunity,” said Garrett Blackwelder, President of Grover Gaming. “To do that, we will be more than doubling the size of our game studios over the next year. We have to further expand our staff and capabilities in our software engineering, 3-D game studios, and customer support divisions, as well as increase our ability to service future markets.”
Alan Mizelle, CFO of Grover Gaming, states that Grover currently has over 150 employees and expects to add at least another 100 to that total over the next year to 18 months. “Due to our relentless focus on the player, customer support, and product innovation, we have been tremendously successful over the past year, and the coming year will be even better.”
Grover Gaming is considering several possibilities for the necessary expansion of their facilities. “We are already seeking additional professionals in our core areas,” said Blackwelder, “So, in order to accommodate the new employees, we are evaluating our options in the brick-and-mortar part of the equation.”
“The new staff will be mostly in the areas of product development, art, engineering, and game development,” said Gerren Brown, Director of Human Resources for Grover Gaming. According to Brown, Grover Gaming will also be expanding its offices in the Northeast and Midwest United States.
Grover Gaming develops software, game content and gaming systems for lotteries and charitable gaming jurisdictions and is licensed in Ohio, New Hampshire, The Commonwealth of Kentucky, North Dakota, South Dakota, Montana, Washington, Ontario Canada, and The Commonwealth of Virginia. Inc. magazine recognized Grover Gaming this year as one of the fastest-growing companies in America.
Source: Grover Gaming
Gambling in the USA
INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT
Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.
Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (âRSIâ), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.
The new agreement covers Infrontâs extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Menâs and Womenâs World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.
The deal also covers Infrontâs wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as Franceâs Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
Diogo Almeida, Head of Sales, Infront Bettor said: âOur venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.â
Richard Schwartz, CEO of Rush Street Interactive, said: âThis partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.â
For more information, visit infront.sport.
Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that theyâve watched a race for the first time because theyâve placed a bet on it.
âHaving worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,â said Jai Maw, Co-Founder and President of Batting Hero.Â
Maw continued, âAs is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.â
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. Theyâre also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
âNASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,â said Joe Solosky, Managing Director of Sports Betting at NASCAR. âWe are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industryâs backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.â
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCARâs handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Heroâs team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
eSports
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